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Wed, 28 Mar 2018 01:27:51 +0000
What’s more mind-blowing than 2.9 billion potential members?
What’s more mind-blowing than 2.9 billion potential members?
It’s likely a grossly understated number. Dave Dawson PotentialMembershipChart As of this writing and according to the US Census, there were about 327.4 million US citizens and almost 7.5 billion people worldwide. United States credit union membership reached 112.66 million members and 2.89 billion potential members by year-end 2017. That’s all very impressive, particularly the
Tue, 28 Apr 2015 19:34:50 +0000
Credit Unions Remain Popular for Mainstream Media
Credit Unions Remain Popular for Mainstream Media
The not-for-profit credit union still has mainstream appeal. Hey, with better rates and lower fees and member-owner level service, what’s not to like? (Oh yeah, how about more branches.) OK, than that, the industry has generally ridden a wave of popularity. That got a big boost from Bank Transfer Day on Nov. 5, 2011. Organized by
Tue, 21 Apr 2015 21:04:46 +0000
Predicting the future is a tricky business.
Predicting the future is a tricky business.
Math may be great and all that, but in the end it is a tool that has its limitations. Take linear regression analysis, for instance. You pick a starting point. You have an ending point. The math shows you the rise and run of a potential trend. But how do you know if this is
Mon, 20 Apr 2015 21:03:27 +0000
The Top 5 Most Important Ingredients to a Successful Marketing Campaign
The Top 5 Most Important Ingredients to a Successful Marketing Campaign
After thousands of promotions produced over the years, we can pretty much predict which ones will be the most successful even before the consumer’s set their eyes on it. Go to The Credit Union Marketer to see if you agree I have hit upon the 5 most important aspects to a marketing campaign. Let me
Fri, 17 Apr 2015 20:54:19 +0000
Forget 80/20, it’s 90/10 for credit unions.
Forget 80/20, it’s 90/10 for credit unions.
We all know the ubiquitous 80/20 rule. But would you be shocked to learn that 90% of the net profit is earned by 10% of the credit unions? Actually the curve is steeper than it seems, with 5% earning 75%. I call this the new 5/75 Rule. As you might expect, this is examined in
Thu, 16 Apr 2015 20:48:55 +0000
What can go wrong with 100+ million members?
What can go wrong with 100+ million members?
I was getting ready to pop the champagne late last year in celebration of the credit union industry exceeding 100 million members. What a milestone. But when I was looking at the September 2014 numbers (the latest ones available at the time), I put down the bubbly and reached for the coffee. The growth is
Wed, 15 Apr 2015 20:38:44 +0000
Making Financial Cooperatives Successful in an Uncooperative World
Making Financial Cooperatives Successful in an Uncooperative World
This pretty much some up what has been my professional endeavor for over 30 years. So, I made it the brand promise of my newly updated blog The Credit Union Marketer. While I consider myself a credit union person, one who fully supports the not-for-profit financial cooperative mantra, it is becoming increasingly clear that many
Thu, 26 Feb 2015 01:00:27 +0000
Welcome!
Welcome!
Welcome to the Data Based Marketing blog. As you can see the site is under construction, but it will be completed soon. Bookmark this site to see the examples of award-winning marketing and blog entries on issues that affect your marketing. Thanks for visiting!