Signal is a full-service marketing agency based in Raleigh, NC, dedicated to crafting impactful and creative solutions for businesses seeking to elevate their brand presence and achieve tangible results. From strategic planning and brand development to digital marketing, content creation, and public relations, Signal offers a comprehensive suite of services designed to meet the diverse needs of their clients. They pride themselves on understanding the unique challenges and opportunities within the Raleigh market and beyond, leveraging their expertise to deliver customized campaigns that resonate with target audiences and drive measurable growth.
Signal
Wed, 11 Sep 2024 18:54:52 +0000
Building a Video Marketing Strategy
Building a Video Marketing Strategy
/wp-content/uploads/2024/09/video-marketing-strategy_hero.mp4Video is one of the most effective ways to educate and engage your customers across all digital channels. It’s become a primary tool for advertising and marketing communications and is an indispensable asset for businesses looking to position themselves as an industry leader. Proactively planning and implementing a well-defined video marketing strategy allows you to […]
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Wed, 14 Aug 2024 18:58:28 +0000
Meta Is Replacing Dynamic Creative With Flexible Ad Format
Meta Is Replacing Dynamic Creative With Flexible Ad Format
More Dynamic Than Ever: Meta’s New Flexible Ads As a digital agency, we’ve seen the evolution of dynamic creative ads from Google in 2011 to Meta’s adoption in 2015. These ads revolutionized online advertising by allowing a set of variables in imagery and copy to automatically change based on user behavior, offering a substantial […]
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Tue, 28 May 2024 21:10:10 +0000
Digital Marketing Trends: Mid-Year Check-In
Digital Marketing Trends: Mid-Year Check-In
In the ever-evolving digital marketing landscape, staying informed about platform changes is crucial to ensure your strategy remains effective and competitive. Continuously adapting to new trends and advancements can help you better connect with your target audience and develop your short and long-term digital strategies. User-Generated Content (UGC): A digital staple Whether it be incorporating […]
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Thu, 02 May 2024 19:03:53 +0000
Embracing the Power of Video AI
Embracing the Power of Video AI
Artificial intelligence has met its new frontier: video. From generating custom footage, to trimming long-form video into shareable clips, to creating entire videos from simple text prompts… the technologies are undergoing rapid evolution and daily improvement. As this transformation occurs, Signal is working to master and incorporate video AI into our current systems along […]
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Fri, 23 Feb 2024 21:45:58 +0000
AI Image Generation: A Creative Conduit
AI Image Generation: A Creative Conduit
Come with me, and you’ll see, a world of image generation. With roots stretching back to the early ’70s with the conception of the AARON series of computer programs, AI image generation has undergone exponential growth over the past few years as the AI boom has emerged and forged on. How do AI image […]
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Mon, 29 Jan 2024 22:51:16 +0000
Predictive AI: Marketing’s Crystal Ball
Predictive AI: Marketing’s Crystal Ball
The ability to see the future is a power oft-written about in sci-fi as a far-away fantasy. For Signal, that future is now with the use of predictive AI. Predictive AI uses historical data and machine learning to forecast future trends, equipping us with the power of informed decision-making. These technologies can assist businesses […]
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Wed, 10 Jan 2024 12:55:38 +0000
Creative Catalysts: Generative AI Tools from Adobe
Creative Catalysts: Generative AI Tools from Adobe
Every day, Signal’s creative team finds solutions when available content elements are less than ideal. Whether it’s headshots that are too low-resolution, stock photos that need editing, or video clips with poor audio, we try our best to work our magic – but sometimes the results can still be pretty lousy. But new breakthroughs in […]
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Tue, 09 Jan 2024 20:42:12 +0000
Signal Case Study: Menemsha Paid Digital Marketing Program
Signal Case Study: Menemsha Paid Digital Marketing Program
Situation Menemsha provides survey, architecture, construction and management solutions nationwide. With roots in restaurant and retail development, Menemsha now works across multiple market segments to complete commercial development projects. Signal assumed management of Menemsha’s LinkedIn page in June 2021, with activities including facilitating weekly meetings to collaborate on content, coordinating photography, interviewing SMEs, and writing […]
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Tue, 05 Dec 2023 15:42:10 +0000
Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company
Your Own “Private ChatGPT”? How to Build a Proprietary AI System for Your Company
Generative AI tools like ChatGPT have captured the popular imagination, igniting widespread interest in potential business applications. At this early stage, the biggest pitfall surrounding generative AI is uncertainty in the source material being used. When a large language model (LLM) like ChatGPT writes an article, is it plagiarizing from unidentified source(s)? Is it drawing […]
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Mon, 27 Nov 2023 21:59:43 +0000
The Power of a Messaging Platform: Building Blocks for Marketing Success
The Power of a Messaging Platform: Building Blocks for Marketing Success
As businesses grow and evolve, one crucial aspect that often gets overlooked is the power of messaging. Imagine going to a restaurant with no menus or any signage about their bill of fare. To order, you can only tell an uninformed server what you might like, and they have to go ask the kitchen […]
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