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Design and music, as anyone with even a passing interest in either knows, are inextricably linked. It’s fair to say that an appreciation...

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There are many benefits of blogging for business today. In fact, blogging is critical. Publishing informative, well-written articles that...

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An effective logo triggers 4 cognitive events in order: 1.Attention 2.Response 3.Meaning 4.Memory This is called the ARMM model

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Text is not an afterthought in the design process. Actually, it should be your first consideration. Readability should be one of the top...

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Before we go into the subject, we have to understand what engagement means in a social media context. Engagement simply means getting...

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People read differently on the web Talking about web content, we have what Gerry McGovern called Killer web content. He explains in a...

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While people turn to both Facebook and Instagram throughout the day to connect with family, friends and the world, it is clear that each...

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When it comes to web content and other written elements of your business, Typos and gramatical errors do affect branding. Effective brand...

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We all have a color with which we identify more than another, the one we use for many everyday things over and over again, almost...

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