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Cleanlist
Canada's largest customer data solutions companyCleanlist Reports March 2025 Canadian New Business Openings and Business Closures 4 Apr 2025, 2:39 pm
Companies focused on marketing to start-ups must understand trends in Canada’s business landscape to launch a successful marketing campaign. Cleanlist’s data helps business owners and consumers understand the dynamics of new business formations, enabling targeted marketing strategies and informed decision-making.
Cleanlist reported 17,392 new business openings in Canada in March 2025, resulting in a 62% decrease over March 2024 and a 44% decrease month-over-month from February 2025 to March 2025.
Additionally, business closures significantly decreased, 62.3% since March 2024 and 47.5% month-over-month from February 2025 to March 2025.
Potential Factors Affecting Business Openings and Closures
In February 2025, President Trump threatened to impose tariffs of 25% on Canada’s non-energy exports and 10% on energy products unless certain demands were met. This heightened trade tension has caused many Canadian businesses to scale back and likely affected the opening and closing of businesses. Because of the ongoing trade disputes in February and March, consumer spending was negatively impacted, discouraging entrepreneurs from launching new businesses and suggesting existing businesses delay any plans to expand.
Furthermore, the recent announcement of April 28’s general election could cause consumers to adopt a cautious approach to spending, postponing any big purchases until the political landscape stabilizes. These combined factors led to a cautious business environment in March 2025, amid the prevailing economic uncertainties.
Why New Openings Matter to You When Marketing to New Businesses
New businesses are big spenders in several B2B categories. These potential customers need products including:
- office supplies
- technology (computers, software, etc.)
- credit cards and financial services such as payment processing
- furniture and fixtures
- marketing and advertising
- office real estate
- delivery services
- insurance (business insurance, liability insurance)
- legal, accounting, and other professional services
- employment recruiting and advertising
- employee benefit programs
- travel and transportation
- raw materials and inventory
- equipment
- training and staff development
- website development services
- online marketplaces
- internet and telecommunication services
- office maintenance and cleaning
- food services
Generating leads by creating an entrepreneur list from new business lead data enables companies that supply these products and services an opportunity at an early stage to quickly establish relationships with decision-makers and become their go-to supplier as they expand and grow. Savvy marketers know the benefits of such targeted leads and quickly connect with these businesses as part of their marketing efforts..
Let Cleanlist’s New Business Lead Data Help You With Effective Marketing
Data accuracy is critical when creating lead lists of new business contact information because you want to make a great first impression. Trust Cleanlist’s data solutions to build your B2B sales lead database of accurate contact names, emails and phone numbers.
The post Cleanlist Reports March 2025 Canadian New Business Openings and Business Closures appeared first on Cleanlist.
Property for Sale Listings are on the Rise! 3 Apr 2025, 6:17 pm
In March, Cleanlist identified 70,404 pre-movers in Canada when compiling listing intent data. This number represents a minor 3.8% increase year-over-year from March 2024 to March 2025 and a more significant 39% increase month-over-month from February 2025 to March 2025. This intent data is similar to pre-mover data from the beginning of 2024, indicating no major shifts in home buying behaviour.
Notable Intent Data from March 2025
- The only provinces to see a decrease in pre-movers from March 2024 to March 2025 were Newfoundland (-14.1%), P.E.I. (9.8%), Saskatchewan (-5.7%) and Manitoba (-5.6%).
- The provinces that saw the biggest increase in pre-movers from March 2024 to March 2025 were Alberta (11.7%), Quebec (10.4%) and New Brunswick (10.1%).
- All provinces saw an increase in pre-movers from February 2025 to March 2025. The provinces that saw the biggest increase in pre-movers month-over-month were New Brunswick (65.2%), Nova Scotia (61.9%) and Saskatchewan (57.9%).
What March 2025 Data Suggests About The Rest of 2025
In 2024, pre-mover momentum gradually increased from January to May, peaking in May, before experiencing a slight decline in June and beyond. Notably, this June dip coincided with the onset of decreasing mortgage interest rates.
As of March 12, 2025, the Bank of Canada reduced its policy rate yet again to 2.75%, marking the seventh rate cut since 2024. The goal of this policy rate cut was to stimulate economic growth amid trade uncertainties and maintain inflation.
This policy rate cut suggests a continued gradual reduction in interest rates throughout 2025, lending to similar pre-mover data as 2024. However, it’s important to consider external factors that could influence these trends. Tariff uncertainties could impact consumer confidence and spending behaviours and homebuyers should remain vigilant of trade discussions and their impact to make more informed decisions about relocating.
Are You Using Intent Data For Marketing?
Cleanlist tracks Canadian buyer intent data on properties listed for sale or rent daily. We call this list “pre-movers,” representing households with purchase intent that will be ready to buy in the coming months based on these intent signals.
Marketing and sales teams of consumer-oriented products and services can appreciate the benefit of such data collection. Families planning a move are beginning a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories.
Smarter Marketing With Quality Data Helps Reach Existing Customers Too
Beyond identifying new customers, real estate listing intent data for marketing helps define the ideal customer profile, which may be recognized within a current database. Through account-based marketing, businesses can concentrate resources on existing target accounts and personalize their sales and marketing messaging saving time and resources.
Leverage intent data to create marketing campaigns that engage with these consumers at the beginning of their buying journey for a smart marketing strategy.
The post Property for Sale Listings are on the Rise! appeared first on Cleanlist.
New Mover Activity Edges Higher 3 Apr 2025, 2:27 pm
Monitoring the number of new movers in Canada is crucial for industries such as home improvement, financial services, and household management that target new movers. This blog post explores the potential impacts that could affect new mover trends and what makes 2025’s housing market different from 2024.
Cleanlist identified 37,974 new movers in Canada in March 2025. This data reflects a slight 8.6% increase in new movers from March 2024 to March 2025 and a more minor 3.3% increase month-over-month from February 2025 to March 2025.
March 2025 Data Highlights:
- The provinces that saw the biggest increase in new movers from March 2024 to March 2025 were P.E.I. (28.9%), Ontario (21.8%) and Alberta (16.1%).
- The provinces that saw the biggest decrease in new movers from March 2024 to March 2025 were Manitoba (-41.1%), Saskatchewan (-40%) and New Brunswick (-19.5%).
- The provinces that saw the biggest increase in new movers from February 2025 to March 2025 were Newfoundland (42.4%), New Brunswick (37.8%) and P.E.I. (21.4%).
- The provinces that saw the biggest decrease in new movers from February 2025 to March 2025 were Saskatchewan (-21.9%), Alberta (-10.2%) and British Columbia (-9%).
Why New Movers Counts Are Slowing in 2025
Several key factors contributed to the significant drop in new movers in Canada at the start of 2025. In late 2024, our government announced a plan to reduce permanent and temporary immigration. This plan was put in place to alleviate pressures on housing, infrastructure, and social services. In addition, stricter temporary resident policies for international students and temporary foreign workers were implemented. This has had a direct impact on the number of new movers entering Canada.
Because of our reduced population growth resulting from lower immigration, The Bank of Canada is predicting slower economic growth. These collective factors may have been what contributed to the lower new mover counts to start 2025 in comparison to previous years.
Data Helps Understand Consumer Behaviour of New Movers
Consumer spending drives sales across many industries and data sources gathered that spending accelerates significantly for consumers on the move. Some studies report that new movers increase their spending on a product or service by as much as 10x during the move cycle which lasts between two and six months. Savvy marketers and sales teams analyze consumer behavior of new movers, and use their marketing efforts to target new movers and win more business.
In addition to the obvious packing and moving costs, new movers spend money in three main areas: home improvement, household management, and neighbourhood integration.
Money spent on home improvements typically includes renovations, furniture and appliances, paint, flooring, window coverings, decorating, alarm and security systems, decks, landscaping, roofing and siding, and HVAC systems.
Money spent on household management decisions is less obvious, but also important to mover audiences. They tend to review and reconsider their spending on things like insurance, financial planning and investments, internet and communication services, energy consumption, and even new vehicles.
Finally, money is spent on neighbourhood integration. New movers tend to change their shopping and entertainment habits while seeking out new stores and services in the neighbourhood for groceries, household supplies, landscaping and snow removal, child care, restaurants and entertainment venues.
Build Lead Lists Of New Movers For Competitive Advantage
If your target audiences include consumers moving to a new home or office sounds like your ideal customer profile, Cleanlist’s New Mover Data can provide high-quality leads based on a list of new movers. This list of ideal prospects with unique pain points for sales reps to address can give marketing teams a competitive advantage in their mover marketing strategy.
The post New Mover Activity Edges Higher appeared first on Cleanlist.
How to Spring Clean Your Customer Database? 28 Mar 2025, 2:37 pm
A well-maintained customer database is the backbone of any successful business. However, over time, your database can become cluttered with outdated, incomplete, or duplicate records, leading to inefficiencies, inaccurate reporting, and poor customer experiences. We always compare data to bananas, it may look great today, but it decays very quickly. Spring cleaning shouldn’t be exclusive to home clutters anymore, spring cleaning your customer database is essential for optimizing your marketing efforts, improving customer service, and enhancing business decision-making.
In this guide, we’ll explore why database cleaning is crucial, how to identify problematic data, and the best practices for maintaining a clean and efficient customer database.
Why Cleaning Your Customer Database Matters?
- Improves Data Accuracy – Inaccurate data can result in misleading analytics, ineffective marketing campaigns, and poor customer interactions.
- Enhances Customer Engagement – Up-to-date customer details ensure that your communications reach the right people, leading to better engagement and higher conversion rates.
- Saves Time and Resources – A clean database minimizes wasted effort and marketing dollars on outdated or incorrect contacts, allowing teams to focus on high-value leads and customers.
- Increases Revenue Potential – A well-maintained database allows for better segmentation and targeted marketing, leading to improved sales opportunities.
How to Identify Bad Data and Prevent Data Roadkill?
Before cleaning your customer database, it’s important to recognize common issues such as:
- Incomplete Records – Missing critical fields like phone number or address.
- Outdated Information – Old contact details, such as inactive phone numbers or old addresses.
- Duplicate Entries – The same customer appearing multiple times under different variations of their name or email.
- Inconsistent Formatting – Variations in how names, phone numbers, or addresses are stored.
- Unverified and Unreliable Data – Incorrect customer details, such as misspelled names or incorrect addresses.
Steps to Clean Your Customer Database
1. Assess Your Database
Start by analyzing your current data to identify duplicates, outdated records, and incomplete entries. You can get feedback from the data users within your organization or from your customers. You can also get assistance from professionals to perform a data quality assessment
2. Eliminate Data Silos
Merge or delete duplicate records to avoid confusion and inefficiencies. Implement a singular source of truth policy to avoid multiple entries of the same customer
3. Validate Information on Input
Ensure customer details are up-to-date by cross-referencing data with reliable sources. Establish rules for data input, such as consistent name capitalization, phone number formats, and address abbreviations. Smart entry forms help keep formatting consistent. Have a double opt-in for emails. Sending re-engagement communications can help verify active contacts. Identify incomplete records and attempt to update them through surveys, customer interactions, or third-party data enrichment services.
4. Date stamp Updates
Include date stamps and source details for both record creation and record updates.
Best Practices for Maintaining a Clean Database
- Regular Data Audits – Schedule periodic database reviews to identify and rectify data issues.
- Enforce Data Entry Standards – Train your team on consistent data entry practices or use smart tools to help with formatting.
- Use CRM Automation – Leverage built-in tools to detect duplicates, validate emails, and standardize entries.
- Encourage Customer Updates – Allow customers to update their information through self-service portals.
- Integrate with Third Party Sources – Validate your database accuracy by engaging with data experts to assess the accuracy of your data and help correct any invalid records
Maintaining Clean and Accurate Data All Year Round
Cleaning your customer database is not a one-time task but an ongoing process that significantly impacts your business operations. A clean, organized, and up-to-date database ensures better marketing outcomes, improved customer relationships, and is more cost effective. By implementing regular maintenance and automation, you can keep your database optimized for success not just this spring but for all seasons.
Is your customer database overdue for a cleanup? Talk to a data expert today and experience the benefits of accurate, complete, and reliable data!
Get a free data assessment today
Let’s Talk! Contact us today to learn how you can maximize your data ROI
Ready to Elevate Your Data?
Unlock the full potential of your customer data or get help acquiring new data with Cleanlist’s extensive data solutions. To learn more or to get started, contact us today for a consultation.
The post How to Spring Clean Your Customer Database? appeared first on Cleanlist.
How Smart Brands Leverage Customer Data for Growth (Presentation) 14 Mar 2025, 3:45 pm
Cleanlist’s founder and data expert Jeff Bisset spoke recently at the DX3 Conference in Toronto on the value of clean data and how to maximize its returns. The full presentation titled “The Data Goldmine: How Smart Brands Leverage Customer Data for Growth” is available here:
The Data Goldmine – Presentation Highlights
- Most retail and DTC organizations face a huge problem.
- The impact of inaccurate, incomplete, and unreliable customer data.
- Best practices for maintaining a clean and high-quality customer database.
- How top-performing brands manage customer data.
- Steps to implementing best-practices for customer data maintenance.
The post How Smart Brands Leverage Customer Data for Growth (Presentation) appeared first on Cleanlist.
Business Openings Dip While Closures Explode in February 2025 7 Mar 2025, 6:58 pm
Despite the downturn, new businesses still present valuable opportunities for B2B suppliers looking to connect with decision makers. Companies focused on marketing to new businesses must understand trends in Canada’s business landscape for a successful marketing campaign.
Cleanlist reported 31,027 new business openings in Canada in February 2025, a slight 6.8% increase year over year from February 2024 to February 2025 and a significant 22.1% decline month over month from January 2025 to February 2025.
Alternatively, business closures drastically increased, with 75,937 reported in February 2025. This is a monumental 2623.7% increase year over year and a transformational 512.1% increase month over month.
Economic Challenges Affecting Business Closures
A confluence of economic challenges likely contributed to the massive surge in business closures across Canada in February 2025. Firstly, the escalating trade tensions with the United States, marked by the Trump administration’s imposition of 25% tariffs on Canadian goods. Canada’s tariffs have further strained this economic relationship, leading to a widespread feeling of uncertainty. The retail industry, in particular, has been hit hard, with several prominent retailers announcing closures. For instance, Peavey Industries LP has shut down all its stores nationwide, and Amazon closed all seven of its warehouses in Quebec.
We will likely continue to see an uptick in business closings. Canadians are spending less because of higher living costs and increased business expenses, making it difficult for many businesses to keep operating.
Why New Openings Matter to You When Marketing to New Businesses
New businesses are big spenders in several B2B categories. These potential customers need products including:
- office supplies
- technology (computers, software, etc.)
- credit cards and financial services such as payment processing
- furniture and fixtures
- marketing and advertising
- office real estate
- delivery services
- insurance (business insurance, liability insurance)
- legal, accounting, and other professional services
- employment recruiting and advertising
- employee benefit programs
- travel and transportation
- raw materials and inventory
- equipment
- training and staff development
- website development services
- online marketplaces
- internet and telecommunication services
- office maintenance and cleaning
- food services
Generating leads by creating an entrepreneur list from new business lead data enables companies that supply these products and services an opportunity at an early stage to quickly establish relationships with decision-makers and become their go-to supplier as they expand and grow. Savvy marketers know the benefits of such targeted leads and quickly connect with these businesses.
Let Cleanlist’s New Business Lead Data Help You Build an Entrepreneur List
Data accuracy is critical when creating lead lists of new business contact information because you want to make a great first impression. Trust Cleanlist’s data solutions to build your B2B sales lead database of accurate contact names, emails and phone numbers.
The post Business Openings Dip While Closures Explode in February 2025 appeared first on Cleanlist.
What’s Behind the New Mover Decline of February 2025? 7 Mar 2025, 6:44 pm
Understanding shifts in the number of Canadians relocating is essential for industries focused on marketing to new movers. Relocation remains a key driver of purchasing decisions in areas like home improvement, financial services, and household management. Let’s explore what’s behind this decline and what it means for the market.
Cleanlist identified 26,774 new movers in Canada in February 2025. This resulted in a significant 33% decrease in new movers from February 2024 to February 2025 and a slightly lower 31.4% decrease month-over-month from January 2025 to February 2025.
Why New Movers Counts Are Slowing in 2025
Several key factors contributed to the significant drop in new movers in Canada at the start of 2025. In late 2024, our government announced a plan to reduce permanent and temporary immigration. This plan was put in place to alleviate pressures on housing, infrastructure, and social services. In addition, stricter temporary resident policies for international students and temporary foreign workers were implemented. This has had a direct impact on the number of new movers entering Canada.
Because of our reduced population growth resulting from lower immigration, The Bank of Canada is predicting slower economic growth. These collective factors may have been what contributed to the lower new mover counts to start 2025 in comparison to previous years.
February 2025 Data Highlights:
- All provinces saw a decrease in new movers from February 2024 to February 2025. The provinces that saw the biggest decrease in new movers year-over-year were Manitoba (-55.4%), Newfoundland (-54.4%), New Brunswick (-46.3%) and Quebec (-46.3%).
- All provinces saw a decrease in new movers from January 2025 to February 2025. The provinces that saw the biggest decrease month-over-month were Manitoba (-57%), Nova Scotia (-55.1%) and New Brunswick (-50.5%).
Why This Data Matters When Marketing to New Movers
Consumer spending drives sales across many industries and data sources gathered that spending accelerates significantly for consumers on the move. Some studies report that new movers increase their spending on a product or service by as much as 10x during the move cycle which lasts between two and six months. Savvy marketers and sales teams understand this behaviour and put their marketing efforts to work to target new movers and win more business.
In addition to the obvious packing and moving costs, new movers spend money in three main areas: home improvement, household management, and neighbourhood integration.
Money spent on home improvements typically includes renovations, furniture and appliances, paint, flooring, window coverings, decorating, alarm and security systems, decks, landscaping, roofing and siding, and HVAC systems.
Money spent on household management decisions is less obvious, but also important to mover audiences. They tend to review and reconsider their spending on things like insurance, financial planning and investments, internet and communication services, energy consumption, and even new vehicles.
Finally, money is spent on neighbourhood integration. New movers tend to change their shopping and entertainment habits while seeking out new stores and services in the neighbourhood for groceries, household supplies, landscaping and snow removal, child care, restaurants and entertainment venues.
Build Lead Lists Of New Movers For Competitive Advantage
If your target audiences include consumers moving to a new home or office sounds like your ideal customer profile, Cleanlist’s New Mover Data can provide high-quality leads based on a list of new movers. This list of ideal prospects with unique pain points for sales reps to address can give marketing teams a competitive advantage in their mover marketing strategy.
The post What’s Behind the New Mover Decline of February 2025? appeared first on Cleanlist.
Are Pre-Mover Numbers Signaling a Housing Market Comeback in February? 7 Mar 2025, 6:27 pm
You can achieve smarter marketing with quality data. With data driven marketing, you leverage actionable insights to target the right customer at the right time in their buying cycle. How can pre-mover data help your marketing campaigns?
In February, Cleanlist identified 50,648 pre-movers in Canada when compiling listing intent data. This number indicates a 6.6% decrease year over year from February 2024 to February 2025 and an 18.5% increase month over month from January 2024 to February 2025. This month-over-month increase in pre-movers is notable considering last year at this time we saw a 19.6% decrease in pre-movers to begin the year.
Compelling Intent Data from February 2025
- All provinces saw a decrease in pre-movers from February 2024 to February 2025. The provinces with the biggest decreases were Newfoundland (-26.7 %), Saskatchewan (-18.4 %), and Manitoba (-15.4 %).
- Only one province saw a decrease in pre-movers from January 2025 to February 2025: Newfoundland (-13.3%).
- The provinces to see the biggest increase in pre-movers from January 2025 to February 2025 were Alberta (32%), Quebec (25%) and Saskatchewan (23.5%).
Where are pre-mover numbers headed in 2025?
Lower mortgage rates and updated mortgage regulations are projected to give the Canadian housing market a modest recovery in 2025. According to The Canadian Real Estate Association (CREA), we can expect an 8.6% increase in home sales with a rise in the average home price. Provincially, Canadian Real Estate Wealth predicts that Alberta and Quebec will lead in sales and price growth, while Ontario and British Columbia are expected to see more subdued recoveries.
Given the above predictions, an increase in home sales will likely cause a rise in pre-mover activity. Considering affordability will play a role in this activity, we are likely to see uneven activity across the country. Pre-mover activity by province will vary depending on the province’s economic conditions and housing market demands.
Why Canadian Home Listing Intent Data Matters to You
Cleanlist tracks Canadian buyer intent data on properties listed for sale or rent daily. We call this list “pre-movers,” representing households with purchase intent that will be ready to buy in the coming months based on these intent signals.
Marketing and sales teams of consumer-oriented products and services can appreciate the benefit of such data collection. Families planning a move are beginning a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories.
Smarter Marketing With Quality Data Helps Reach Existing Customers Too
Beyond identifying new customers, real estate listing intent data helps define the ideal customer profile, which may be recognized within a current database. Through account-based marketing, businesses can concentrate resources on existing target accounts and personalize their sales and marketing messaging saving time and resources.
Leverage intent data to create marketing campaigns that engage with these consumers at the beginning of their buying journey for a smart marketing strategy.
The post Are Pre-Mover Numbers Signaling a Housing Market Comeback in February? appeared first on Cleanlist.
New Business Openings Surge, Closures Decline – January 2025 6 Feb 2025, 8:33 pm
A Strong Start for Businesses in 2025
Cleanlist reported that 39,828 new business openings occurred in Canada in January 2025, marking a significant 74.6% increase from December 2024 and an impressive 185.7% surge compared to January 2024.
Conversely, business closures saw a sharp decline, with 12,406 reported in January 2025—down 38.4% from December 2024 and 27.2% lower than January 2024.
What’s the driving force behind Canada’s 2025 business boom?
Many factors could have contributed to this positive trend of new businesses including interest rate reductions. The Bank of Canada has implemented interest rate cuts to stimulate economic growth which in turn encourages entrepreneurs to open new businesses and manage existing businesses more effectively.
Another factor to consider moving into 2025 is the significant investments being made by large corporations to expand stores and enhance supply chains. With these big corporations expanding, economic activity is often stimulated, creating more jobs and inspiring those in similar sectors.
Lastly, despite recent concerns over U.S. trade policies and tariffs, according to Reuters, Canadian businesses are reporting improved sales expectations, which could inspire new entrepreneurs to persist, bringing down the business closure rates.
All of these factors combined suggest a more favourable economic environment for Canada leading into 2025.
Why New Business Openings Matter to You
New businesses are big spenders in several B2B categories. These potential customers need products including:
- office supplies
- technology (computers, software, etc.)
- credit cards and financial services such as payment processing
- furniture and fixtures
- marketing and advertising
- office real estate
- delivery services
- insurance (business insurance, liability insurance)
- legal, accounting, and other professional services
- employment recruiting and advertising
- employee benefit programs
- travel and transportation
- raw materials and inventory
- equipment
- training and staff development
- website development services
- online marketplaces
- internet and telecommunication services
- office maintenance and cleaning
- food services
Generating leads by creating an entrepreneur list from new business lead data enables companies that supply these products and services an opportunity at an early stage to quickly establish relationships with decision-makers and become their go-to supplier as they expand and grow. Savvy marketers know the benefits of such targeted leads and quickly connect with these businesses.
Let Cleanlist’s New Business Lead Data Help You Build an Entrepreneur List
Data accuracy is critical when creating lead lists of new business contact information because you want to make a great first impression. Trust Cleanlist’s data solutions to build your B2B sales lead database of accurate contact names, emails and phone numbers.
The post New Business Openings Surge, Closures Decline – January 2025 appeared first on Cleanlist.
New Mover Patterns Show Slowdown – January 2025 6 Feb 2025, 7:37 pm
How Housing Costs & Policies are Reshaping Canada
Cleanlist identified 53,616 new movers in Canada in January 2025. This resulted in a notable 21.5% decrease in new movers from January 2024 to January 2025 and a greater 36% decrease month-over-month from December 2024 to January 2025. This is remarkably different from last year’s jump from December 2023 to January 2024, considering we saw a 46.8% increase in new movers.
Inconsistency in new mover patterns year over year
Many economic and demographic factors often influence year-over-year patterns. Fluctuations in interest rates, housing affordability and availability can have a large impact on the number of people willing to move each year.
It’s not news that rising housing costs play a big role in mover mobility. The Canada Mortgage and Housing Corporation recently mentioned that since 1990, the percentage of households moving annually has declined from nearly 17.8% to just 10.1% in 2020, with rising costs playing a major role.
Another factor to consider is the recent immigration policy changes. In 2024, the Canadian government announced a reduction in both permanent and temporary immigration levels to alleviate some of the housing market pressures. This should have a large impact on the 2025 market.
These factors, among others, may contribute to the year-over-year inconsistencies and could play a large role in the housing climate in 2025.
January 2025 Data Highlights:
- Each province except 2 saw a decrease in new movers from January 2024 to January 2025. The only provinces to see an increase year over year were Nova Scotia (14.3%) and British Columbia (10.2%).
- The provinces that saw the biggest decrease in new movers from January 2024 to January 2025 were Newfoundland (-45%), Ontario (-30.9%), and Saskatchewan (-29.2%).
- Every province saw a decrease in new movers from December 2024 to January 2025. The provinces that saw the biggest decrease in new movers month over month were Newfoundland (-79.7%), New Brunswick (-70.1%) and P.E.I. (-42.3%).
The continued housing crisis in Atlantic Canada
At the end of 2024 and the beginning of 2025, Atlantic Canada faces a significant housing crisis characterized by escalated home prices and limited housing availability. Housing prices in certain Atlantic provinces have soared post-pandemic as many Canadians moved East to explore a new slower-paced way of life. As a result, homelessness is becoming much more common in these provinces. Factors contributing to this crisis include a shortage of affordable housing and rising construction costs. Even though there are many government initiatives aimed at helping increase the housing supply, this problem is expected to persist for years to come.
Why Mover Activity Data Matters
Consumer spending drives sales across many industries and data sources gathered that spending accelerates significantly for consumers on the move. Some studies report that new movers increase their spending on a product or service by as much as 10x during the move cycle which lasts between two and six months. Savvy marketers and sales teams understand this behaviour and put their marketing dollars to work to reach new movers and win more business.
In addition to the obvious packing and moving costs, new movers spend money in three main areas: home improvement, household management, and neighbourhood integration.
Money spent on home improvements typically includes renovations, furniture and appliances, paint, flooring, window coverings, decorating, alarm and security systems, decks, landscaping, roofing and siding, and HVAC systems.
Money spent on household management decisions is less obvious, but also important to new movers. They tend to review and reconsider their spending on things like insurance, financial planning and investments, internet and communication services, energy consumption, and even new vehicles.
And finally, money is spent on neighbourhood integration. New movers tend to change their shopping and entertainment habits while seeking out new stores and services in the neighbourhood for groceries, household supplies, landscaping and snow removal, child care, restaurants and entertainment venues.
Build Lead Lists Of New Movers For Competitive Advantage
If the buyer persona of consumers moving to a new home or office sounds like your ideal customer profile, Cleanlist’s New Mover Data can provide high-quality leads based on a list of new movers. This list of ideal prospects with unique pain points for sales reps to address can give marketing teams a competitive advantage.
The post New Mover Patterns Show Slowdown – January 2025 appeared first on Cleanlist.