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Santa and GT’s Super Speeds 23 Dec 2021, 3:55 pm
In order to deliver presents to every child on Christmas Eve, Santa spends only .0003 seconds at every house and travels around 1,367 miles per second over 42 hours. His unique high-tech sleigh, trusty reindeer, and belief help him bring the magic of Christmas to children across the world. We believe in Santa’s ability to make the impossible, possible. Here at GT, like Santa, we also use in…
Thanksgiving Trivia 24 Nov 2021, 6:40 pm
Grassroots Targeting’s First Annual Thanksgiving Day Trivia Q1) Which President issued the Thanksgiving Day Proclamation, after being lobbied by none other than the author of “Mary’s Lamb” aka “Mary Had a Little Lamb” Sarah Josepha Hale? Q2) How many turkeys are consumed each year? Q3) From it’s humble beginnings in 1981, when 6 economists worked to answer 11,000 turkey-cooking questions…
The Malarkey Election 14 Nov 2021, 8:47 pm
The American electorate has changed. In 2017, just over 2.6 million votes were cast for Governor, a race Republicans lost by nearly 9 points. At the time, that was considered nearly impossibly high turnout compared to the less than 2.3 million votes cast in 2013. Our data in June 2017 indicated that presidential-year Democrats in Northern Virginia especially were fired up and ready to turn out…
How the Ballpoint Pen Changed the World 10 Jun 2021, 5:24 pm
Most people use and discard Bic Cristal ballpoint pens without a second thought as to how they came about and how they forever changed the writing style of the world. On National Ballpoint Pen Day, lets look at this unsung hero. The first ballpoint pen was patented in 1888 in Massachusetts, however the idea faded and withered on the vine. Others came and went trying to perfect the pen.
Historic Win for Mayor Jean Stothert! 13 May 2021, 7:58 pm
Jean Stothert made history again – claiming victory on Tuesday, May 11th, when she gained over 67% of the vote in Omaha. Now, not only is she the first female mayor of Omaha but she is now heading into an unprecedented third term. We’re proud to be part of the Stothert team from the start, conducting microtargeting projects for all three of Mayor Stothert’s campaigns.
Best Use of Analytics Winner 4 May 2021, 9:23 pm
We are proud to be chosen as a 2021 Pollie Award Winner and thank the American Association of Political Consultants and this year’s judges for awarding us a Pollie for Best Use of Analytics in Field, our fourth win in the analytics category going back to 2016. Our data work assisted Minnesota Republican’s in the State Legislature defy the odds to win their elections.
Big Wins in Austin! 4 May 2021, 5:43 pm
No, really – Austin, TX. Yes, that Austin, TX. On Saturday, May 1st, history was made by not only defeating a big-money liberal power grab, but doing it with astronomical voter turnout and a massive win margin. We want to congratulate the efforts of Restore Leadership ATX PAC, Austinites for Equity PAC and Austin for All People to oppose Proposition F. They were victorious by a massive 72…
All Aboard the Woke Corporation Train 19 Apr 2021, 4:44 pm
“Get woke, go broke.” A common enough refrain from center-right observers, it supposes that a for-profit corporation will suffer some penalty in the free market for attacking some of its own customers in an effort to signal its support for that day’s progressive cause célèbre. For example, on February 25th of this year, Oreo — known generally for cookies — decided to announce a bold position on…
What We’re Reading Right Now… 7 Apr 2021, 3:41 pm
We’re all unique at Grassroots Targeting and that carries into what we’re reading – take a look at what each of us are reading this month! Blaise Hazelwood – Atomic Habits by James Clear This book helps to keep in perspective that even small habit changes can be super beneficial over time. Clear’s formula that if you do 1% better every day that will result in nearly 37 times better after one…
A Mathematician Walks Into a Bar… 4 Mar 2021, 10:15 pm
A little joke to start the celebration of Pi day, one of the most beloved and punny days…. a mathematician walks into a bar and starts talking to some bikers and got to explaining to them that, “Pi r squared.” The bikers replied, “No, pies are round. Cakes are square.” Since the days of the ancient Babylonians and Egyptians, over 4,000 years ago, people have been trying to figure out the…