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Herd

Herd North America, Inc.

Behind the Scenes: The Journey of the Aero Truck Guard for the All-New Volvo VNL 20 Nov 2024, 1:54 pm

When the Volvo 2025+ VNL truck debuted, its innovative and sleek front-end design presented a unique challenge for the HERD team. It demanded a precision-crafted semi-truck guard that matched the truck’s modern design while accommodating minimal tolerance for hood and ground clearance. 

The HERD team immediately secured a Volvo truck to begin the fitment process. This rapid response set the stage for a remarkable collaboration across multiple departments. 

A Fresh Approach to Design 

The All-New VNL pushed us to design a guard to complement the truck’s contours while meeting HERD’s high standards required for function, innovation, and adaptability. Thanks to changes already introduced with the Generation 3 Truck Guards, HERD was prepared to meet this challenge head-on, leveraging new techniques to improve efficiency and precision. 

This project also highlighted the need for flexibility across departments. The entire team embraced this project as an opportunity to grow and prepare for the future of the trucking industry. 

A 24-Hour Challenge 

After completing the initial fit-up, the Engineering team identified areas for improvement and issued an urgent request: could a revised prototype be built within 24 hours? For most production facilities, this would have been a daunting challenge. At HERD, it was an opportunity to demonstrate their dedication to solving problems quickly. 

We needed to: 

  • Refine the design to align perfectly with Volvo’s requirements. 
  • Ensure materials for the updated semi-truck front-end guard were immediately available. 
  • Fabricate and assemble the revised guard with unmatched precision. 

This round-the-clock effort highlighted HERD’s ability to deliver high-quality, custom truck guards under tight deadlines. 

The Final Result 

The Aero Truck Guard for the All-New Volvo VNL reflects HERD’s commitment to innovation and quality. With investments in advanced manufacturing and a forward-thinking mindset, HERD is ready to tackle future challenges as the industry evolves.  

HERD’s commitment to innovation and excellence ensures their semi-truck guards meet the needs of drivers who demand reliability and protection on the road. Whether it’s a bumper guard, grille guard, or a custom solution, HERD delivers. 

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The post Behind the Scenes: The Journey of the Aero Truck Guard for the All-New Volvo VNL appeared first on Herd.

Eight Big Reasons to Switch to HERD Gen 3 Truck Guards 25 Oct 2024, 2:01 pm

INNOVATIVE RE-ENGINEERING: STRENGTH WITHOUT SACRIFICE

Just as OEMs continually improve their trucks, HERD has improved its Truck Guards. Gen 3 Truck Guards are the result of a multiyear design transformation. Our engineers have methodically optimized the design, geometry, and materials. The result?

Exceptional impact protection from lighter Truck Guards that deliver a sleek fit, flawless CMS-compatibility, and much more.

Eight ways the best got even better

 

    • NEW AND IMPROVED IN-HOUSE MANUFACTURING PROCESSES

All Generation 3 Truck Guards are now produced entirely in-house. We combine robotic welding, manual craftsmanship, and high-precision, highstrength laser welding to achieve unparalleled consistency and quality. This advanced production process allows us to scale efficiently, reducing costs and ensuring that every Truck Guard meets the highest standard.

 

    • LESS WEIGHT MORE STRENGTH

Careful material selection and design optimization creates strength through geometry instead of mass. Gen 3 Truck Guards weigh as little as 320 lbs while offering greater toughness when it matters most.

 

    • GREATER REPAIRABILITY

Gen 3 makes use of more replaceable assemblies, ensuring better control over the manufacturing process, and improving quality outcomes. Maintenance requirements have been reduced, and repair or replacement of internal components is now much easier.

 

    • FULLY CMS-COMPATIBLE

CMS-compatibility is designed in from the beginning and not an afterthought. Gen 3 Truck Guards work seamlessly with CMS, even with one-off and uncommon truck configurations.

 

    • PROVEN: BETTER IMPACT PROTECTION

Our exclusive Impact Plates reduce bending and twisting, making Gen3 Truck Guards perform even better than the original.

· 61.5% less bending (final displacement^)

· 77.9% less twisting (maximum displacement^)

^Gen 3 Texas measured against the legacy Texas Truck Guard. less bending (final displacement^)

 

    • STANDARD SLAM LATCH

All Gen 3 Truck Guards are equipped with the latest Slam Latch that goes 250K miles without adjustment.

 

    • BETTER TOWING

Offset dual tow pins deliver a much stronger and more efficient towing configuration

 

    • GREATER VALUE FOR OWNERS

Truck costs have skyrocketed over the last few years, yet they are no less vulnerable to significant collision costs. HERD’s Gen 3 Truck Guards are the industry’s best choice to protect against damage and downtime for today’s modern trucks.

Order your Gen 3 Truck Guards today and experience the difference!

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The post Eight Big Reasons to Switch to HERD Gen 3 Truck Guards appeared first on Herd.

Trailblazing Protection: HERD Leads the Way With Signature Truck Guards for the Peterbilt 589 22 Apr 2024, 6:24 pm

Last year, Peterbilt announced its plans for the Model 589, a reimagined replacement for the legendary Model 389. Because the Model 389 has dominated highways for nearly two decades, news of the release sparked significant interest among drivers and fleet managers everywhere.

Among the most frequent questions was how quickly additional accessories and safety features would be made to fit the new model. Our team at HERD took the challenge seriously and quickly got to work preparing several legacy model Truck Guards tailored to fit the Model 589 before it was even released.

A Legacy of Excellence

For over 85 years, Peterbilt has been an innovating staple in the transportation industry, earning a reputation built on quality and durability. Known for its reliability and recognizable look, Peterbilt has become one of the transportation industry’s most recognizable brands, used by drivers all over the world.

The new Model 589 combines signature Peterbilt characteristics with a host of upgrades, including a bigger cab to enhance driver comfort. Despite the advanced features, the Model 589 maintains the signature look that helped define the classic series, including 15-inch external air cleaner cans, 7-inch exhaust stacks, and a huck-bolted aluminum hood. This model also introduces cutting-edge technology and safety features, aligning with modern demands while staying true to the Peterbilt tradition of ruggedness and reliability. With the Model 589, Peterbilt continues to push the boundaries, offering a sophisticated vehicle that sets new benchmarks in the industry.

Ahead of the Curve

The spirit of mixing tradition and innovation is nothing new for HERD. So when news of the Model 589 broke, our team of engineers set out to ensure that several of our legacy Truck Guards would be ready to go as soon as it hit the road. Through an intense series of meticulous calculations, design, and production, we met the challenge and are offering a line of Truck Guards made for the exact specifications of the Model 589. 

HERD’s expert engineers have not only been busy designing Truck Guards to fit the Model 589 but have reimagined our production process to make them both lighter and stronger than their predecessors. This means redesigned and improved versions of the Texas, Big Tex, Road Train and Super Road Train are all ready to hit the road on the Model 589 right now. Plus, all four models now come standard with a redesigned Slam Latch that is made to last with little to no maintenance. And they’re all equipped with HERD’s iron-clad 3-year warranty for peace of mind that extends beyond your time on the road.

Elevating Standards

In the transportation industry, innovation and progress are constant. The new Model 589 is just the most recent example of how things are continuously evolving. As truck companies continue to push the limits and build out new models, HERD anticipates where they’re going, outfitting the latest models on the road with innovative products that help drivers optimize their performance. 

At HERD, it’s never been our style to sit back and see how things shake out. We anticipate innovation, ensuring that when popular new models like the Model 589 come out, there is a variety of Truck Guards waiting for them. 

You can shop HERD’s complete list of Truck Guards here.

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The post Trailblazing Protection: HERD Leads the Way With Signature Truck Guards for the Peterbilt 589 appeared first on Herd.

The Evolution of Strength: HERD’s Reimagined Texas and Big Tex Truck Guards 14 Mar 2024, 3:35 pm

For owners and operators, uptfitting a truck is a series of tough decisions. You know the benefits of adding front-end protection but worry about the consequences of changing your truck’s look and adding extra weight. Whether it’s concern over increased fuel consumption or the impact on operating costs, acknowledging the need for protection with these potential reservations requires careful planning when deciding which Truck Guard is right for you. 

At HERD, we understand the importance of balancing strength and durability with performance and efficiency. This tension is at the heart of our next generation of legacy products, beginning with the redesigned and reinvented Texas and Big Tex Truck Guards. The reimagined Texas and Big Tex are lighter and tougher than their predecessors, plus they come equipped with a hassle-free Slam Latch system. Below, we dive into what makes this next generation of HERD products so unique. 

Our Rearview Mirror

HERD’s Texas and Big Tex have earned an invaluable reputation for their strength, durability, and imposing look. This esteemed standing among owners and operators didn’t happen by chance but is the result of HERD’s commitment to high-quality materials, meticulous design, and advanced engineering. With sturdy construction and dependable performance, even in the most extreme environments, the Texas and Big Tex have done more than shield trucks; they’ve protected livelihoods. 

This consistent track record has distinguished the Texas and Big Tex within the transportation industry, making these guards more than mere accessories. They’re essential investments for drivers and fleet managers who prioritize safety, performance, and durability. But if something ain’t broke, why fix it? 

Evolving Excellence 

Like the owners and operators who use our products, HERD has never been comfortable settling for the status quo. So when the question is asked about why we decided to reinvent our legacy product line, the answer is easy: progress. At HERD, we know the transportation industry is constantly evolving, but one thing that remains consistent is the challenges that drivers face every day on the road. So adapting our designs to make your life on the road easier isn’t just important…it’s crucial. 

By streamlining our manufacturing and adjusting our processes to be 100% in-house, we can exercise more control over the products that keep you on the road. With complete oversight over materials and production, the team at HERD can ensure that every Texas and Big Tex Truck Guard meets our rigorous quality standards and is perfected down to the smallest detail. Our reimagined manufacturing process isn’t about cutting corners or changing what made our legacy products great in the first place. It’s a commitment to continuously improving them for the future. At HERD, we’re committed to ensuring that products like the Texas and Big Tex evolve in all the right ways, evolving alongside the dynamic needs of drivers today. 

The Road to Innovation

HERD’s reimagined legacy products exist as tangible proof of the company’s commitment to excellence. The shift towards a more integrated manufacturing process is more than a shift in logistics; it’s another step towards progress, underscoring HERD’s commitment to offering the best products in the industry. Everything about the transition is proactive. By eliminating the constraints caused by supply chain holdups, HERD is able to more easily adapt and make changes that enhance the durability and efficiency of our products. This strategic move not only ensures a consistent supply of high-quality materials but also fosters innovation by allowing for the rapid incorporation of new technologies and materials into our product lines.

The result: a new, reimagined line of legacy products built to last with the latest safety, design, and technological advancements. For drivers, this means Truck Guards that are lighter and stronger than ever, making life on the road safer and more efficient. Combining lightweight materials with unparalleled strength ensures that these Truck Guards not only enhance fuel efficiency by reducing the overall weight of the vehicle but also offer superior protection against the challenges of the road. This perfect blend of lightness and strength embodies HERD’s commitment to empowering drivers with products that support their safety and efficiency, paving the way for a new era in truck protection.

Legacy, Redefined 

HERD’s reimagined Texas and Big Tex exist as the latest examples of how HERD is driving the transportation industry forward. As a company that has been committed to excellence since day one, this transformation is both anchored in our heritage and marks a daring step towards the future. 

At HERD, we’re not following industry trends; we’re setting them.

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The post The Evolution of Strength: HERD’s Reimagined Texas and Big Tex Truck Guards appeared first on Herd.

Why You Need a HERD Grille Guard: Answers to Your Most Common Questions 6 Feb 2024, 1:50 pm

Navigating the world of truck accessories isn’t easy. Getting clear and reliable answers from manufacturers can be an uphill battle, met with vague responses or technical jargon that leaves more questions than answers. This lack of clarity not only makes the decision-making process feel impossible but also heightens anxiety for drivers and fleet managers. After all, if you can’t get clear answers about the specifics of new equipment, how can you trust that it’s going to keep you safe out on the road? 

HERD is here to help clear up any potential confusion about our Grille Guards. If our reputation isn’t enough check out the answers to some of our most commonly asked questions…

Are HERD Grille Guards made from reliable materials?

Crafted from top-tier 304 stainless steel, HERD’s Grille Guards are the gold standard of strength and resilience. But it’s not just about function, these Grille Guards bring an element of style with their mirror-like polish, ensuring your truck doesn’t just work hard – it looks good doing it.

And for those who favor a maintenance-free option, HERD steps up with its Satin Finish. Each Grille Guard can be fortified with this cutting-edge coating. Our engineers understand the necessity of enduring equipment. Opt for a Satin Finish Grille Guard, and you’re choosing a companion that’s as steadfast as you, destined to stand the test of time.

What does installation look like?

We know that every second you’re tinkering in the garage is less time that you’re out on the road being profitable. So, we’ve made each Grille Guard easy to install with just one or two people (we recommend two, depending on your Grille Guard weight can range from 87 to 210 pounds on average). Find a close friend who can help out in exchange for a six-pack of beer, and you can get your new Grille Guard installed without much effort. 

We include all the hardware you’ll need, including mounting brackets, to get you set for action. The mounting points and HERD’s patented Grip Latch System make lowering your new guard a breeze; plus it minimizes vibrations and prevents accidental loosening on the road. And because each Grille Guard is specifically designed to fit your truck’s make and model, none of the hardware will interfere with your hood access.

How long will it take for my Grille Guard to get here?

We know it’s commonplace in the industry to order hardware, equipment, and accessories for your truck and then experience endless wait times. But our philosophy at HERD is all about moving forward, not sitting around. That’s why we have increased our production specifically to reduce lead times. 

This means that every one of our Grille Guards is ready to ship within five business days. In order to make the purchasing process even more hassle-free, we’ve priced our guards competitively and equipped them with an industry-leading 5-year warranty on Grip Latches and a 3-year warranty on Grille Guards. We also have freight shipping rates on bulk same-SKU orders to make it even easier for fleet managers to outfit their trucks.

What are you waiting for?

Our accessory specialists are ready to answer any other questions you might have. In the meantime, check out our complete selection of Grille Guards to see what’s available for your rig. With industry-leading warranties, short lead times, and easy installation, there’s never been a better time to buy a HERD Grille Guard!

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The post Why You Need a HERD Grille Guard: Answers to Your Most Common Questions appeared first on Herd.

HERD Leads the Pack With Exclusive Truck Guards for All-New Peterbilt 589 12 Jan 2024, 2:09 pm

Early last year, Peterbilt broke news about the all-new Model 589, a replacement for the legendary Model 389, which had become a mainstay on highways for the past 17 years. When a brand like Peterbilt announces a new model, people tend to listen, and the introduction of the Model 589 has caused quite a stir within the transportation industry. 

But with new truck models comes the uncertainty of customization and safety features. Luckily, HERD is ahead of the curve and is already prepared with several legacy model Truck Guards customized to fit the Model 589 before it even comes out.

Pioneers of the Road

Peterbilt trucks have carved a distinguished legacy in the world of heavy-duty transportation, synonymous with quality, durability, and innovation. Since 1939, Peterbilt has been a pioneering force in the trucking industry, consistently setting a bar high for excellence and earning a dedicated following among drivers. Known for their rugged reliability and exceptional craftsmanship, Peterbilt trucks have become a symbol of North American trucking, serving a wide range of vocational and on-highway applications.

The Model 589 blends modern features with the traditional elements that Peterbilt has been known for. While featuring a bigger cab and advanced features, the Model 589 retains the core elements that helped define the classic series, including 15-inch external air cleaner cans, the huck-bolted aluminum hood, and 7-inch exhaust stacks. This blend of heritage and innovation positions the Model 589 as a fitting heir to a lineage that has been at the heart of Peterbilt’s success.

Durability Meets Innovation

HERD shares a similar vision of blending the rich tradition of the trucking industry with forward-thinking breakthroughs. So when the news of the Model 589 came out, HERD’s engineers got to work to ensure that several of their legacy Truck Guards would not only be ready to go when the Model 589 was released but that they would seamlessly fit the exact specifications of the new model. Our team has meticulously researched and designed each guard to complement the Model 589’s unique features and look while also enhancing its safety and functionality. 

HERD has several Truck Guard options for drivers interested in the new Peterbilt 589. The Texas and Big Tex have recently undergone a cutting-edge manufacturing process that makes them lighter and stronger than their predecessors and now comes standard with a reimagined Slam Latch that has been redesigned to last with little to no maintenance. In addition to the Texas and Big Tex, HERD has also made the Road Train and Super Road Train available for the Model 589. Known for their rugged durability and imposing look, HERD’s Road Train and Super Road Train are highly customizable and have been a popular choice among drivers looking for first-class protection mixed with a timeless style. Plus, all four models come equipped with HERD’s guaranteed 3-year warranty, allowing drivers to travel with an even greater peace of mind.

Redefining Excellence

In this industry, progress never idles, and Peterbilt’s Model 589 is just the latest example of the dynamic and ever-evolving commitment to moving forward and pushing the limits. As manufacturers continue to evolve, HERD stands as a crucial partner with a shared vision of innovation to outfit the latest models on the road with state-of-the-art products that help drivers get the most out of their trucks.

HERD doesn’t just respond to the industry’s growth, we anticipate it, ensuring that popular new models like Peterbilt’s Model 589 are equipped with Truck Guards that enhance the cutting-edge features of legacy manufacturers like Peterbilt. HERD is about more than adaptation, we’re committed to being proactive and embodying a forward-thinking mindset that aligns with the relentless pace of the trucking industry. The fast response time to the Model 589 shows how HERD continues to set the standard for innovation and excellence on the road.

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The post HERD Leads the Pack With Exclusive Truck Guards for All-New Peterbilt 589 appeared first on Herd.

HERD’s Legacy Products Reimagined – An Inside Look with HERD’s Engineers 15 Dec 2023, 2:54 pm

The right equipment does more than just solve a singular problem. It balances functionality, durability, and safety. At HERD, our engineering team is obsessed with achieving the best possible synergy between all of these elements. This philosophy is at the core of our reimagined legacy Truck Guards, which seeks to reimagine the traditional approach to front-end protection. 

We recently sat down with Sr. Product Designer Meghdad Saediamiri, to delve into the intricacies of redesigning HERD’s legacy Truck Guards. It was an opportunity to get a first-hand account of the creativity, technical prowess, and sheer dedication that goes into reinventing a product already at the industry’s pinnacle. Meghdad, with his deep passion for engineering and innovation, shared insights that highlight the complexities of design and manufacturing and reflect the spirit of ingenuity that is a hallmark of HERD.

The Essence of Redesign: Lighter, Stronger, Smarter

Can you provide an overview of what inspired the redesign and development?

The redesigned legacy products represent a blend of tradition and technological advancement. We aimed to integrate modern manufacturing methods, like laser welding, which work best with sheet metal. This decision was partly driven by our desire to streamline our supply chain, reducing dependency on externally sourced parts and extrusions. 

Additionally, we wanted to ensure our Truck Guards were compatible with front-end collision avoidance systems (CAS), which are becoming increasingly crucial for driver safety. The result is a lighter product that surpasses the strength of its predecessor. We’ve also incorporated improvements in the latching and lift-assist mechanisms.

What features or enhancements differentiate the redesigned legacy products from its predecessors and competitors?

The redesigned legacy guards stand out primarily due to their CAS compatibility. They have a robust, maintenance-free latching system, enhanced with a simple adjustment mechanism when needed. The hinge mechanism and an advanced lift-assist system have been improved for better durability and ease of use. We opted for more bolted components instead of welded ones, providing greater strength and easier replacement if needed. The steel hinge supports have replaced aluminum for added sturdiness, and we’ve added struts for extra rigidity. Also, the mounting system has undergone significant upgrades, including the main bracket and submount.

Can you talk about the materials used in the manufacturing process and their benefits for durability and performance?

We’ve used strong, wear-resistant steel for the latching system, hinges, and towing provisions, ensuring maximum durability and performance. The bumper is made from a strong aluminum alloy known for its resilience and lightweight properties. Additionally, the same alloy and temper of aluminum are used across multiple components to improve the quality of welded joints.

What advancements in technology or manufacturing processes have been incorporated into the new guard’s production?

Laser welding plays a crucial role, allowing for more precise and accurate joints. Robotic sanding and polishing ensure a consistent and high-quality finish. We also adopted bolted connections over welded ones for greater strength and ease of maintenance. Our sheet metal CNC laser cutting and forming capabilities have been critical in achieving the precision required for the new design.

What sort of real-world applications do you see for the redesigned Truck Guards?

HERD Truck Guards are ideal for many drivers, from long-haul to those in more rugged environments. They offer the durability, safety, and reliability required for various applications, whether it’s on highways or off-road conditions.

How do they contribute to reduced maintenance and repair costs for truck owners?

The maintenance and repair costs are significantly lower due to the robust latching system and the shift to more bolted components. The easier replacement of parts and the overall durability of the guard means that truck owners will see a reduction in maintenance frequency and costs.

Can you share insights into the collaboration and expertise of the engineering team behind the new guard’s development?

The engineering team has played a crucial role in redesigning the legacy products. We had initially planned a 16-month project timeline, but due to the accelerated depletion of the existing Texas channels, the team had to bring the completion date to mid-August, pushing themselves to the limit while balancing their regular duties.

Randy played a pivotal role in leading the design of the new Bracket and Mounting System platform, working closely with me. Together, we incorporated features like CAS Radar compatibility, adjustable Impact Plates, and a vastly improved Slam Latch, all while streamlining the design to reduce the number of parts and improve manufacturability. A notable example is the KW16/24 Bracket. The new design is more streamlined and efficient than the legacy versions that require plasma cut notches.

In the final month, the project became a concerted effort from the entire Engineering team. Phuc and Andrew were instrumental in customizing the steel-mounting and aluminum bumper components for the initially released SKUs. 

TJ and Manqi developed the fixtures used for the precise manufacturing of key guard components. Phil provided vital support throughout the project, assisting in creating and reviewing all engineering drawings. With Phil’s support, Isaiah conducted critical physical impact testing of the newly formed Texas channel. 

The production team also played a crucial role, working hand in hand with the engineering team to skillfully build various design versions and ensure quick turnaround times.

The entire team’s dedication and hard work were instrumental in making this project a success, and everyone involved should be incredibly proud of their accomplishments!

Where Legacy Meets Evolution

The decision to reimagine HERD’s Truck Guards is not about changing the essence of what made these products great; it’s about refining them for the future. Every product we craft at HERD isn’t just a piece of equipment; it’s a testament to our promise of delivering excellence in every weld, bolt, and design decision. 

At HERD, we don’t just follow the best practices; we create them.

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HERD Builds for the Future by Appointing Andreas Steineker as New Operations Manager 4 Dec 2023, 6:52 pm

HERD’s reputation in the transportation industry is rooted in its unwavering dedication to operational excellence and innovation. That’s why HERD is excited to announce the newest addition to its Winnipeg-based team, Andreas Steineker, who will be acting as Operations Manager. 

Andreas brings over 15 years of industry experience and a proven track record in operations management that aligns seamlessly with HERD’s mission and values. As a Lean Six Sigma Greenbelt, Andreas has consistently demonstrated a knack for driving teams toward achieving their highest potential. His strategic vision, coupled with a dedication to streamlining processes and enhancing efficiency, makes him an invaluable asset for the future at HERD.

As the Operations Manager, Andreas will spearhead initiatives aimed at elevating HERD’s production strategies. His focus will revolve around fine-tuning HERD’s workflow, ensuring strong coordination between departments, and implementing cutting-edge solutions that further enhance HERD’s services. This not only works to strengthen HERD’s production capabilities but ultimately means giving customers products that are both lighter and stronger.

Since its founding in 2003, HERD has emerged as one of North America’s premium manufacturers of front-end protection. The company has built a reputation for producing high-quality and innovative products that enable drivers and fleet managers to maximize their trucks’ performance. While gaining recognition for its Truck Guards and Grille Guards, HERD also offers a variety of high-quality trucking accessories and recently announced an all-new Electric Power Division, further expanding its innovative product offerings.

Join us in welcoming Andreas as he begins this exciting adventure with HERD and contributes to our continued mission to provide customers with the most innovative products and services available in the transportation industry.

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A Legacy Redefined: The Next Generation of Texas & Big Tex Truck Guards is Here 28 Nov 2023, 5:21 pm

In the world of trucking, protecting your investment and ensuring safety on the road is paramount. For years, two staples in HERD’s legacy line, our Texas and Big Tex Truck Guards, have been a symbol of unmatched strength and durability. 

Introducing the redesigned and reinvented Texas and Big Tex Truck Guards. The first release from our next generation of legacy products – lighter yet tougher and equipped with the hassle-free Slam Latch. Our Texas and Big Tex Truck Guards remain the protection of choice for those who won’t settle for anything less than legendary.

The Road So Far

HERD’s Texas and Big Tex Truck Guards have long been synonymous with rugged durability and superior protection. Highly regarded by drivers across North America, its legacy has been built on a foundation of uncompromising quality and a commitment to safeguarding drivers and their cargo. 

Known for its robust build and reliable performance under the harshest conditions, the Texas Truck Guard has not just protected vehicles; it has preserved paychecks and lives. This enduring trust from the trucking community has been the driving force behind our continued innovation, inspiring us to redefine what a truck guard can be.

Why Change Something Already Great?

Like the drivers and fleet managers who make our industry great, HERD knows that standing still is not an option. Our customers have placed immense trust in our Texas Truck Guard and Big Tex over the years. Their durability, design, and reliability have made them favorites among many. So, why change them?

The answer is simple: progress. Our commitment to continuous improvement drives us. The transportation landscape is rapidly evolving, with trucks facing constant challenges, terrains, and demands daily, and adapting to these challenges isn’t just essential—it’s paramount.

Our decision to streamline our manufacturing and bring it 100% in-house reflects how committed we are to having more control of making great products that protect your vehicle and bottom line. With complete oversight over our materials and production, our team can ensure that every Texas Truck Guard and Big Tex unit meets our rigorous quality standards down to the smallest detail. This in-house transition has unlocked the potential to make our legacy products even more robust.

Remember, it’s not about changing the essence of what made these products great; it’s about refining them for the future. It’s about ensuring that the Texas Truck Guard and Big Tex not only continue to serve their foundational purpose but do so in a way that aligns with the dynamic needs of modern trucking.

Steering Towards Innovation

Manufacturing is the heartbeat of every product. Its processes, intricacies, and execution can make or break the quality of the end result. 

We’ve taken a decisive step towards excellence. Our shift towards a more integrated manufacturing approach was not merely a change in logistics; it was a leap toward perfection. This move underscores our commitment to offering the best to our loyal customer base. 

Each unit produced will mirror the high standards we set, ensuring that every guard remains synonymous with the HERD promise. By eliminating the constraints caused by waiting for materials, we’ve unlocked the ability to quickly adapt and implement changes that enhance the durability and efficiency of our products on new and revisioned legacy models.

Our manufacturing revolution isn’t just about producing truck guards; it’s about crafting legacies that last, ensuring the Texas Truck Guard and Big Tex are built to last while reflecting the latest safety, design, and technological advancements. Though the intricate details vary depending on specific truck models and configurations, the revamped design philosophy remains consistent – building a guard that is both lighter and stronger.

While we’re unable to pinpoint exact weight savings due to the myriad of truck specifications and additional add-ons, the message is clear: the new design brings a distinct advantage in weight while simultaneously improving the overall strength of the guard. This isn’t just about reducing weight; it’s about optimizing it. A lighter guard can contribute to fuel efficiency, easier handling, and less strain on your vehicle, which, over time, can translate to substantial cost savings and less wear and tear on your truck.

But what’s more impressive is that while achieving this lightness, there’s no compromise on the strength and durability that HERD is known for. By utilizing cutting-edge manufacturing techniques, premium materials, and rigorous testing, we ensure that these Truck Guards can withstand the challenges of the road.

When we mention ‘stronger,’ we’re talking about enhanced resilience against impacts, better protection for your truck, and an overall increase in the lifespan of the guard. It’s this perfect equilibrium of lightness and strength that makes the new era of Texas Truck Guard and Big Tex truly stand out. We’re not just making claims; we’re living by the HERD standard.

Where Legacy Meets Evolution

There’s a perpetual race to innovate, adapt, and provide the best. HERD, with its legacy of quality and dedication, isn’t just participating in this race; we’re leading it. The revamped Texas Truck Guard, including the standout Big Tex, is a testament to this commitment. 

By bringing manufacturing in-house and emphasizing meticulous quality control, we’ve not only preserved the essence of our legacy products but elevated them. This reinvention, though rooted in our past, is a bold step into the future. As we unveil these improved designs, we invite you to experience the harmony of weight and strength, the fusion of tradition and innovation. Because at HERD, we don’t just follow the best practices; we create them. Embrace the new era of transportation with us, where legacy meets evolution.

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HERD Unveils Next-Generation of Texas Truck Guards 3 Nov 2023, 9:08 pm

(Press Release: Winnipeg, Manitoba)— HERD, one of the transportation industry’s most trusted names in front-end protection and trucking accessories, recently announced innovative new versions of its popular legacy products, the Texas and Big Tex Truck Guards. Designed specifically for operators who work in demanding conditions, the next generation of Texas guards are lighter and stronger than their predecessors, increasing protection without weighing you down. As the transportation industry continues to push the boundaries of innovation, HERD’s reimagined legacy product line demonstrates the company’s dedication to setting the industry standard for front-end protection.

Whereas the previous iterations of the Texas and Big Tex were made from channel extrusions, the all-new Texas guards are built using formed channels instead. While maintaining a very similar look, the change allows HERD to have greater design flexibility and offer Truck Guards that weigh less and are more durable than those made with channel extrusions. The redesigned guards not only retain their familiar appearance but also deliver enhanced performance, making them ideal for drivers who want resilient front-end protection without additional weight.

HERD’s Truck Guards are not the only product getting an update, the manufacturer also announced an overhaul on its popular Slam Latch system. The new Slam Latch continues to provide users with nearly instant access to the truck’s engine with an incredibly smooth and tactile latching feel but has now been reworked and rigorously tested to eliminate nearly all maintenance and adjustments. The new latching system is so robust that HERD has decided to make it standard for the next generation of its legacy products, setting a new benchmark for accessibility and ease of use.

The next generation of Truck Guards also features HERD’s most radar-compatible bracket ever, establishing a new benchmark in the industry. Meticulously designed to meet not only the needs of current equipment but also the evolving demands of future radar systems. This means operators can drive with confidence that their instruments will work when they need it the most. To enhance this peace of mind, each Texas and Big Tex Truck Guard is backed by HERD’s guaranteed 3-year warranty.

“Our Texas and Big Texas Truck Guards have long been a staple in our legacy product line,” said Marc Daudet, CEO of HERD. “As we enter into HERD’s next generation of manufacturing, we’re proud to offer Truck Guards that are both lighter, stronger, and feature cutting-edge features like the Slam Latch that continue to set a higher bar for quality and performance.”

For more information about HERD’s Truck Guards and to place an order, visit HERD.com


Since its founding in 2003, HERD has emerged as one of North America’s premium manufacturers of front-end protection. The Winnipeg-based company has built a reputation for producing high-quality and innovative products that enable drivers and fleet managers to maximize their trucks’ performance. While gaining recognition for its Truck Guards and Grille Guards, HERD also offers a variety of high-quality trucking accessories and recently announced an all-new Electric Power Division, further expanding its innovative product offerings.

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