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Marie
Turning Trademarks into brandsEmpowering Our Brands at Brand Licensing Europe 2024 30 Sep 2024, 1:04 pm
Brand Licensing Europe 2024 at ExCeL London was a powerhouse event for us as licensors. From the moment the doors opened, the energy was electric – an exhilarating mix of creativity, innovation, and opportunity. This year’s event felt like the epicenter of brand collaboration, bringing together key players from across the globe.
As exhibitors, we were here to showcase our brand’s potential and connect with licensees and partners eager to bring our intellectual property to life in new ways. Our booth became a hub of activity – packed with back-to-back meetings, spontaneous discussions, and exciting pitches. Every conversation held the possibility of transforming our brand’s reach and extending into new markets or product categories.
The real magic of BLE 2024 lay in the connections we made. Each handshake could turn into a long-term partnership, and the positive, collaborative atmosphere made networking seamless. Whether discussing brand extensions, new product lines, or digital licensing opportunities, the event opened doors to future growth.
Overall, BLE 2024 exceeded expectations, and we leave with a wave of new opportunities to pursue, confident that we’ve cemented valuable relationships for the future of our brand.
Launch of the New Marie-Antoinette Style Guide 21 Aug 2024, 10:25 am
The summer of 2024 marks the exciting launch of the new Marie-Antoinette Style Guide. This comprehensive guide is a treasure trove of design elements inspired by the opulent and refined aesthetic of the historic French queen. It features an modern array of patterns, color palettes, and motifs that capture the essence of Marie-Antoinette’s style.
Known for the extensive artworks and detailed concepts that bring a ready made designs to its partners, Tempting Brands has again provided a complet design guide. From fashion to home decor, the guide provides invaluable insights and creative direction, ensuring that every product embodies the brand’s distinguished heritage in a new modern style.
Elegance Redefined: The Marie-Antoinette home collection launched in India 4 Oct 2023, 7:40 pm
Few historical figures have left as indelible a mark on the world of fashion and style as Marie-Antoinette, the Queen of France. Her name is synonymous with elegance, opulence, and daring innovation, influencing design to this day. Raised in the artistic splendor of Austria’s Habsburg family, her marriage to Louis XVI of France set her on a path to becoming not only a queen but also a trendsetter.
One of the most intriguing aspects of her life was her retreat to the Petit Trianon, a haven from royal formality at the Palace of Versailles. Here, her creative genius flourished, and the space she transformed reflected her unique taste, birthing the Marie-Antoinette style with neoclassical designs and pastel palettes.
In 2018, Tempting Brands, renowned for ROUTE 66, launched the Marie-Antoinette brand, aiming for international success. Through a license agreement with Mont Blanc Ventures, they introduced the Marie-Antoinette home decoration collection, encompassing floor coverings, mirrors, candles, and more, successfully launched in India at Elle Decor Home Collection.
The Marie-Antoinette Collection by Mont Blanc Venture India is more than home decor; it’s an invitation to embrace the past while celebrating the present. Each piece embodies the enduring allure of creativity and individuality championed by Marie-Antoinette herself.
Licensees are encouraged to explore the licensing opportunities for the Marie-Antoinette brand across various products and territories, offering a chance to enchant audiences with its artworks and designs.