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Celebrating Growth Across Workers’ Comp and General Liability Teams 7 Apr 2025, 4:00 pm

Header 63 - Celebrating Growth Across Workers’ Comp and General Liability Teams (1)

Celebrating Growth Across Workers’ Comp and General Liability Teams

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At BTIS, we believe in recognizing the dedication and growth of our team members who go above and beyond. We’re proud to highlight recent promotions in both our Workers’ Comp and General Liability teams—advancements that reflect the incredible talent driving BTIS forward.

Each [...] plays a key role in advancing BTIS’s mission to deliver top-tier service, foster growth, and make a meaningful impact in our industry.

Workers’ Comp: Driving Innovation and Strengthening Support

Sean Byrne Promoted to Business Systems Analyst

Sean’s transition into this new role reflects his strong problem-solving skills and dedication to optimizing our workflows. His contributions continue to enhance the systems that help BTIS deliver seamless experiences to agents and partners.

Nicole Simcsuk-Giuliano Advances to Underwriter II

Nicole’s promotion recognizes her underwriting insight and consistent commitment to delivering quality and efficiency. Her growth reinforces the high standards our Workers’ Comp team brings to every policy.

Misty Rangel Moves Up to Associate Underwriter II

Misty’s promotion highlights her attention to detail and growing expertise in underwriting support. She plays a vital role in helping BTIS provide fast, reliable service to our valued clients.

General Liability: Celebrating Leadership and Expertise

Malissa Weldon Promoted to GL and Excess Manager

With 9 years at BTIS, Malissa has consistently demonstrated leadership, deep product knowledge, and an unwavering commitment to excellence. Her promotion reflects the trust and confidence she’s earned across the company and our partner network.

Ryne McClaren Advances to Underwriter III (Senior Underwriter)

A dedicated team member for over 10 years, Ryne brings valuable experience, insight, and reliability to the GL team. His promotion is a testament to his ongoing contributions and underwriting expertise.

Asmara McKinney Promoted to Underwriter I

Asmara’s growth over the past three years has been marked by attention to detail and a collaborative spirit. Her promotion highlights the strength she brings to every submission and interaction.

At BTIS, we believe in recognizing the dedication and growth of our team members who go above and beyond.

Looking Ahead with Confidence

Please join us in celebrating Sean, Nicole, Misty, Malissa, Ryne, and Asmara on their well-deserved promotions! Each of them plays a key role in advancing BTIS’s mission to deliver top-tier service, foster growth, and make a meaningful impact in our industry.

We can’t wait to see what they’ll achieve next.

Builders & Tradesmen’s Insurance Services Inc.

For more information about BTIS's surety offerings and to learn more about our commitment to serving the needs of small and medium-sized businesses, please visit our website.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small business attitude that believes in building and fostering solid relationships through communication and genuine concern for their customers. 

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Celebrating Growth Across Workers’ Comp and General Liability Teams appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

Basics of Creating High-Quality Content for Different Platforms 3 Apr 2025, 7:00 pm

Header 59 - Basics of Creating High-Quality Content for Different Platforms

Basics of Creating High-Quality Content for Different Platforms

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By Jenny Hammond, VP of Marketing

Creating high-quality content is essential for capturing your audience's attention and establishing authority in the insurance industry. Best practices for social media content include being consistent, authentic, and responsive to your audience's needs, but each platform has different content needs. Tailoring your content to fit the unique characteristics of platforms like LinkedIn, Facebook, and Instagram maximizes its effectiveness and reach. 

For instance, video content on LinkedIn has seen a 44% year-over-year increase in local uploads, generating 1.4 times more engagement than other formats. Similarly, Instagram's visual-centric approach demands high-quality images and videos to captivate users. The first part of our three-part series on creating engaging content that attracts potential clients highlighted ways to identify your audience. Now that you have found it, this blog will review some recommended LinkedIn, Facebook, and Instagram strategies that can help you get started on enhancing engagement and building a cohesive, professional brand image across social media.

Tailoring content to each social media platform's unique strengths is essential for achieving maximum engagement and building authority in the insurance industry.

LinkedIn: Professional Networking and Thought Leadership

LinkedIn is a pivotal platform for professionals to establish authority and cultivate meaningful industry connections. LinkedIn's role is indispensable in the insurance sector, where building professional relationships is paramount. Insurance professionals can effectively engage their audience and enhance their professional presence by sharing educational content, offering networking advice, and highlighting client success stories.

  • Educational Posts: Sharing informative articles, industry news, and professional insights positions professionals as knowledgeable resources. This approach fosters trust and keeps the audience informed about relevant developments.
  • Networking Tips: Providing advice on building professional relationships and expanding networks can facilitate meaningful connections. Offering such guidance underscores a commitment to community building within the industry.
  • Success Stories: Highlighting favorable client testimonials showcases real-world applications of services and reinforces credibility. These narratives can inspire confidence among potential clients and partners.

Emphasizing the importance of these strategies, Carly Hill of Sprout Social notes, "LinkedIn is easily the most important platform to prioritize your advocacy strategy.” By leveraging LinkedIn's unique features, insurance professionals can effectively engage with their audience and strengthen their professional network.

Facebook: Building Community and Fostering Engagement

Facebook is designed to foster community and trust through interactive content, making it a valuable platform for engaging with insurance industry audiences. By leveraging Facebook's features, professionals can create meaningful connections and enhance their online presence.

  • Engaging Visuals: Sharing captivating images, videos, and infographics is essential for capturing attention on Facebook. Notably, video content holds significant influence; in 2024, Facebook video posts achieved an average engagement rate of 6.01%.
  • Community Interaction: Encouraging discussions through polls, questions, and group activities can strengthen community bonds. However, cultivating organic reach on Facebook can be challenging; Christina Newberry wrote for HootSuite: “As of July 2023, the average engagement rate for an organic Facebook post [ranged] from 2.58% down to just 1.52%.”
  • Client Stories: Sharing relatable client stories that resonate with your audience can build trust and relatability.

By focusing on these content types, professionals can effectively utilize Facebook to build community and trust despite the challenges associated with organic reach.

Instagram: Showcasing Authenticity and Visual Appeal

Instagram is a visual-centric platform that enables brands to build identity through appealing and authentic content. Businesses can effectively engage their audience and showcase their unique personality by leveraging high-quality images, behind-the-scenes glimpses, and short videos.

  • High-Quality Images: Posting striking photos related to services and interactions captures attention and reinforces brand identity. Visuals are the cornerstone of Instagram, and high-quality imagery is key to capturing your audience’s attention.
  • Behind-the-Scenes Content: Offering authentic glimpses into daily operations humanizes the brand and fosters a deeper connection with the audience. People who see behind-the-scenes content know they interact with a real business.
  • Short Videos: Utilizing Stories and Reels to share quick tips and updates enhances engagement. With the potential future of TikTok in question, focusing on Reels is increasingly essential for U.S.-based businesses. 

By embracing these content types, brands can effectively leverage Instagram to build a compelling and authentic presence that resonates with their target audience.

[...] video content on LinkedIn has seen a 44% year-over-year increase in local uploads, generating 1.4 times more engagement than other formats.

Conclusion

Tailoring content to each social media platform's unique strengths is essential for achieving maximum engagement and building authority in the insurance industry. LinkedIn’s professional focus, Facebook’s community-driven approach, and Instagram’s emphasis on visual appeal each offer distinct opportunities to connect with audiences in meaningful ways. 

By understanding the characteristics of these platforms and crafting content that aligns with their specific dynamics, businesses can enhance their online presence and foster stronger connections with their target audiences. Now is the time for professionals to assess their current social media strategies and explore how platform-specific content can elevate their brand identity and outreach efforts. Stay tuned for the final part of this series, where we'll focus on some of the finer points of refining engagement strategies.

Jenny Hammond is VP of Marketing of Builders & Tradesmen's Insurance Services, Inc., an Amynta Group Company.

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Basics of Creating High-Quality Content for Different Platforms appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

BTIS Shines Again at the IBA 5-Star Awards 25 Mar 2025, 2:00 pm

Header 58 - BTIS Shines Again at the 2024 IBA 5-Star Awards

BTIS Shines Again at the IBA 5-Star Awards

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We are thrilled to announce that BTIS has again been recognized in the prestigious Insurance Business America (IBA) 5-Star Awards! This annual honor is a testament to our unwavering commitment to excellence, innovation, and partnership within the insurance industry. More than just an accolade, this recognition reflects the valuable feedback provided by retail producers across the nation—those who know firsthand the impact of quality service in the wholesale distribution space.

The IBA 5-Star Awards serve as a hallmark of distinction, serving as exemplary paragons of success in the insurance sector. The awards are determined through a comprehensive survey, gathering valuable feedback from industry professionals who assess key factors such as product range, pricing, responsiveness, and technological innovation. This year, BTIS has again taken part and stood out brilliantly, being recognized for our outstanding contributions and unwavering commitment to our partners.

An Appreciation Grounded in Trust and Partnership

What makes this recognition especially meaningful is that it is based entirely on direct input from our agency partners. The IBA 5-Star Awards are determined through an extensive survey, where industry professionals evaluate wholesale partners and MGAs based on key performance criteria. This feedback validates our dedication to providing exceptional service, a diverse range of products, and a seamless experience for our partners.

Outstanding Scores Across the Board

BTIS once again showcased its leadership in the industry, achieving remarkable ratings in key areas:

  • Pricing: 4.52
  • Technical Expertise and Product Knowledge: 4.47
  • Ability to Place Niche or Emerging Risks: 4.03
  • Range of Products: 4.38
  • Compensation: 4.35
  • Overall Responsiveness: 4.38
  • Reputation: 4.58
  • Marketing Support: 4.17
  • Technology/Automation: 4.42

These scores reaffirm our dedication to innovation, expertise, and client-focused service, demonstrating why BTIS remains a trusted partner for insurance professionals across the country.

To determine this year’s honorees, Insurance Business America asked retail producers to rate the performance and service of their wholesale broker and MGA partners across ten essential areas—ranging from pricing and responsiveness to product knowledge and technology—on a scale from 1 (poor) to 5 (excellent). Organizations that earned an average score of 4.0 or higher in at least one category received a 5-Star designation, signifying their exceptional performance.

Only those who achieved a score of 4.0 or greater in all ten categories were awarded the prestigious All-Star Medal—a distinction BTIS is proud to receive for the seventh time. This recognition highlights the consistent trust and confidence that the broker community places in us year after year.

In addition to the All-Star Medal, BTIS also earned top honors across several individual categories...

IBA 5-Star Wholesale Brokers and MGAs 2025 All Star
IBA 5-Star Wholesale Brokers and MGAs 2025 Medal

Medal-Winning Performance

BTIS is proud to have earned top honors in several standout product categories—reinforcing our strength and versatility across the wholesale insurance market.

Insurance Business America’s annual survey goes beyond overall ratings, taking a closer look at the individual products that define excellence in our industry. The top three products in each category are awarded gold, silver, or bronze medals based on broker feedback, spotlighting those that consistently deliver superior performance and service.

Gold Medals:

  • Contractors
  • Workers’ Compensation

Bronze Medals:

  • Construction
  • Small Business

These recognitions reflect more than just product quality—they’re a testament to the trust, collaboration, and innovation we share with our agency partners. Together, we’re not only delivering on expectations—we’re raising the bar for what excellence looks like in the insurance industry.

Contractors GOLD
Workers Compensation GOLD
Construction BRONZE
Small Business BRONZE

The IBA 5-Star Awards serve as a hallmark of distinction, serving as exemplary paragons of success in the insurance sector.

A Commitment to the Future

This recognition by Insurance Business America is more than just an achievement—it’s a reaffirmation of our daily mission to serve, support, and innovate. We extend our deepest gratitude to our dedicated team, valued agency partners, and the clients who continue to place their trust in BTIS.

As we celebrate this milestone, we remain focused on the future—committed to setting new benchmarks, expanding our capabilities, and ensuring that working with BTIS continues to be a seamless, rewarding experience. Thank you for being part of our journey, and here’s to another year of excellence in the insurance industry.

You can read more about the full report here from Insurance Business Magazine.

Builders & Tradesmen’s Insurance Services Inc.

For more information about BTIS's surety offerings and to learn more about our commitment to serving the needs of small and medium-sized businesses, please visit our website.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small business attitude that believes in building and fostering solid relationships through communication and genuine concern for their customers. 

For additional information, visit www.btisinc.com or call (877) 649-6682

The post BTIS Shines Again at the IBA 5-Star Awards appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

Beyond Luck: Why Workplace Culture Isn’t Left to Chance 6 Mar 2025, 8:00 pm

Header 57 - Beyond Luck_ Why Workplace Culture Isn’t Left to Chance

Beyond Luck: Why Workplace Culture Isn’t Left to Chance

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Workplace culture is sometimes seen as a matter of luck—some companies seem to have a naturally positive environment, while others struggle with engagement and morale. However, much like finding a four-leaf clover, strong workplace culture isn’t just a stroke of good fortune. 

Research shows that it is built through intentional leadership, well-defined policies, and structured employee engagement efforts. According to the Society for Human Resource Management (SHRM), intentional leadership and inclusivity are key components in creating thriving workplace cultures

While some organizations may appear to have been “blessed” with a great work environment, their success is typically the result of strategic planning rather than sheer luck. Leadership decisions, corporate values, and workplace policies all contribute to shaping the employee experience. This article explores the factors that influence workplace culture and how deliberate efforts—rather than chance—create lasting success.

Blog 58_1

The Myth of Workplace Culture as a 'Lucky' Phenomenon

Some organizations appear to possess an inherently positive work culture, leading to the belief that such environments develop naturally or by chance. However, this perception is often a misconception.

Common myths about workplace culture include:

  • "Great culture happens naturally when you hire the right people."
  • "Some companies are just lucky with leadership and employee morale."
  • "If the work is meaningful, culture will take care of itself."

High-performing companies implement specific strategies to cultivate and maintain their workplace environment. Intentional leadership, clear communication, and structured employee engagement are key to developing a positive culture. Research indicates that organizations focusing on these areas experience higher employee satisfaction and productivity.

Understanding that a thriving workplace culture results from deliberate efforts rather than luck enables organizations to take proactive steps in shaping their internal environment.

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The Key Drivers of Workplace Culture

A strong workplace culture is established through purposeful leadership, clear values, and active employee engagement.

Leadership & Management:

  • Setting the Tone: Leaders influence workplace culture through their communication, decision-making, and vision for the company.
  • Building Trust: Transparent leadership fosters trust and engagement, while a lack of transparency can diminish morale.

Company Policies & Core Values:

  • Defining the Culture: Organizations with well-articulated values and supportive policies tend to cultivate more consistent and robust cultures.
  • Key Policy Areas: Policies focusing on Diversity, Equity, and Inclusion (DEI), work-life balance, and professional development significantly impact workplace culture.

Employee Engagement & Recognition:

  • Active Participation: Workplaces that encourage employee involvement through feedback mechanisms, recognition programs, and opportunities for career advancement promote a positive culture.

By focusing on these key drivers, companies can intentionally shape a workplace culture that aligns with their goals and values.

Blog 58_3

Why Intentional Culture-Building Matters

Establishing a well-defined workplace culture yields significant benefits in productivity, employee retention, and overall business success.

Impact of Strong Culture:

  • Higher Employee Satisfaction and Lower Turnover: A positive work environment enhances job satisfaction, leading to reduced employee turnover. 
  • Increased Collaboration and Innovation: A supportive culture fosters open communication and teamwork, which are essential for innovation and problem-solving.
  • Attracting Top Talent: Companies with strong, positive cultures are more appealing to prospective employees, enhancing their ability to attract and retain top talent.

Case studies demonstrate that organizations investing in culture-building initiatives often outperform those that do not. For example, companies with high employee engagement have been shown to experience a 21% increase in profitability.

By prioritizing intentional culture-building, organizations can create environments that not only enhance employee well-being but also drive business success.

Understanding that a thriving workplace culture results from deliberate efforts rather than luck enables organizations to take proactive steps in shaping their internal environment.

Conclusion

A thriving workplace culture is not the product of luck but the result of deliberate efforts in leadership, policy-making, and employee engagement. Companies that actively shape their work environments through clear values, structured initiatives, and open communication tend to see greater long-term success. Research consistently shows that organizations with strong workplace cultures experience higher retention rates, improved productivity, and increased employee satisfaction.

Workplace culture is not a fixed outcome but an ongoing process that evolves with business needs, workforce expectations, and industry trends. Companies that recognize culture as a continuous effort are better positioned to adapt, foster innovation, and maintain a positive environment. As businesses grow and change, intentional culture-building remains a key factor in long-term organizational success.

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Beyond Luck: Why Workplace Culture Isn’t Left to Chance appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

Building Relationships That Matter 13 Feb 2025, 8:00 pm

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Building Relationships That Matter

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In the corporate world, whether it's Valentine’s Day or not, meaningful relationships are the foundation of success. With clients, colleagues, and partners, strong connections help drive growth, foster loyalty and create lasting value. At the heart of these relationships are trust, clear communication, and a spirit of collaboration—all essential ingredients for navigating the complexities of today’s business environment.

Just like any great partnership, building strong business relationships requires time, effort, and mutual understanding. From cultivating client loyalty to fostering teamwork within your organization, the most impactful connections are those that inspire collaboration and trust. By focusing on these bonds, companies can create a thriving network of relationships that benefit everyone involved.

Blog 56_1

The Power of Client Relationships

In any business, trust is the cornerstone of successful client relationships. When clients trust a company, they’re more likely to remain loyal, recommend its services, and deepen their engagement over time. Trust fosters reliability and a sense of partnership, boosting the company’s reputation and creating a ripple effect of positive word-of-mouth.

Trust as the Foundation

Consider long-standing partnerships in the corporate world where trust has driven mutual success. For example, firms that consistently deliver on their promises, whether by meeting deadlines or providing reliable support, often see clients return year after year. These relationships don’t just ensure continued business; they establish a reputation for dependability that attracts new clients and strengthens existing bonds.

Going Beyond Transactions

Strong client relationships extend beyond fulfilling contracts or providing services—they’re about understanding each client’s unique needs and tailoring solutions accordingly. Personalized service shows clients that their goals and challenges are genuinely valued, which builds deeper connections. For instance, companies that take the time to learn about their clients’ industries or adapt their services to meet specific requirements often see greater satisfaction and loyalty. 

Whether it’s customizing a policy for a niche market or offering proactive risk management insights, going the extra mile transforms clients from mere customers into long-term partners who trust and value the relationship.

Blog 56_2

Nurturing Internal Team Dynamics

Open communication is the backbone of any successful team. When employees feel heard and informed, they’re more likely to collaborate effectively and solve problems efficiently. 

Communication and Collaboration

Clear communication fosters transparency, minimizes misunderstandings, and creates an environment where ideas can flow freely. This not only boosts team morale but also enhances productivity as everyone works toward shared goals.

To encourage collaboration, many companies implement regular check-ins, whether through one-on-one meetings or team huddles. These touchpoints help identify challenges, celebrate progress, and align team efforts. Additionally, team-building activities—such as problem-solving games or informal gatherings—strengthen interpersonal connections, fostering a culture of trust and camaraderie.

Recognition and Support

Acknowledging and appreciating employees’ contributions is key to building strong internal bonds. When team members feel valued, they’re more engaged, motivated, and committed to the company’s success. Recognition can take many forms, from a simple “thank you” for a job well done to formal awards or public shout-outs during team meetings. Support also plays a vital role in nurturing internal relationships. Providing resources for professional growth, offering flexible work arrangements, or simply checking in on employee well-being can make a world of difference.

By fostering a culture of appreciation and support, companies create a workplace where employees feel empowered and connected—essential ingredients for long-term success.

Trust fosters reliability and a sense of partnership, boosting the company’s reputation and creating a ripple effect of positive word-of-mouth.

Conclusion

Building meaningful relationships—both with clients and within teams—is essential for long-term success. Trust, open communication, and collaboration form the foundation of these connections, driving loyalty, productivity, and shared achievements. As this holiday of connection offers a moment of reflection, take time to appreciate these relationships and explore ways to strengthen them. A little extra effort can create lasting bonds that go a long way toward building a better tomorrow.

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Building Relationships That Matter appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

Spookify Your Space Fast: Easy Decorating Ideas for Procrastinators 23 Oct 2024, 2:00 pm

Header 55 - Spookify Your Space Fast Easy Decorating Ideas for Procrastinators

Spookify Your Space Fast: Easy Decorating Ideas for Procrastinators

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Not everyone has the time (or energy) to plan out their Halloween decorations weeks in advance, and that’s okay! Whether you’ve been too busy or just procrastinated a little too long, it’s still possible to spookify your space at the last minute. The good news? You don’t need to spend a lot of money or hours crafting elaborate decorations to create a festive atmosphere.

With a few quick, affordable, and easily accessible items from your local supermarket or office supply store, you can transform your home into a Halloween haven in no time. From spooky lighting to DIY crafts, there are plenty of ways to add some last-minute fright to your space without the stress. Let’s dive into some simple ideas that even the most last-minute decorators can pull off!

No time to waste? No problem! Decorating for Halloween doesn’t have to be a complicated or time-consuming task. With a few smart purchases and some easy DIY tricks, you can quickly turn your home into a spooky setting without breaking a sweat. Here are some fast, affordable decorating ideas that you can pull together in a snap—perfect for those last-minute planners!

Blog 55_1

Spooky Lighting

String Lights: Pick up some orange or purple string lights from your local supermarket or drugstore. Drape them around doorways, windows, or shelves to create an eerie glow in minutes.

Battery-Powered Candles: Flameless candles are an affordable, safe option to scatter around your home for a haunted, flickering vibe.

Glow Sticks: Drop a few glow sticks into jars or vases for a quick, spooky light source. Dollar stores carry them in bulk, making them a great last-minute choice.

Black Light Bulbs: Swap out regular bulbs for black lights to give your space an instant haunted house feel—perfect for creating a spooky atmosphere with minimal effort.

Flashlights with Paper Cutouts: Tape bat or ghost-shaped cutouts over flashlight lenses and shine them on walls to cast spooky, moving shadows.

Blog 55_2

DIY Creepy Crafts

Paper Bats:  Cut out simple bat shapes from black construction paper and tape them around walls or windows. Easy to make and a great way to add a dramatic touch.

Spider Webs: Stretchy spider webbing is available at most supermarkets or dollar stores. Drape it across furniture, mirrors, or corners for instant creepy charm.

Toilet Paper Ghosts: Grab a roll of toilet paper, some tissues, and string to quickly craft little hanging ghosts that add a playful spooky element.

Milk Jug Lanterns: Draw spooky faces on empty milk jugs, drop a battery-powered candle inside, and line them up for an easy DIY lantern effect.

Hanging Paper Chains: Black and orange paper chains are a simple craft that brings Halloween spirit to doorways or windows.

Blog 55_3

Instant Haunted Vibes with Store-Bought Staples

Plastic Spiders and Skeletons: Stores stock plastic spiders, skeletons, and rats that can be scattered across surfaces or hung from ceilings for a spooky touch.

Pumpkins: Real or fake, pumpkins are a classic last-minute decoration. Set them up around your home or porch, and if you have time, carve them for added spookiness.

Halloween-Themed Tablecloths or Curtains: Swap out your regular tablecloth or curtains with Halloween-themed ones from the seasonal section of your local supermarket.

Inflatable Decorations: Easy-to-set-up inflatables like ghosts or pumpkins are available at most supermarkets and can quickly transform your space inside or out.

Halloween Window Stickers: Add some spooky window clings like bats or witches to your windows for a fast, festive transformation.

Blog 55_4

Creepy Edibles as Décor

Candy Corn in Glass Jar: Fill clear jars with candy corn and place them around your space. It’s both a colorful decoration and a tasty treat!

Apple "Brains": Carve apples to resemble brains and display them on a plate—easy, creepy, and budget-friendly.

Witch’s Brew Punch: Make a spooky-colored drink like green soda or fruit punch and float plastic spiders or eyeballs in it for a chilling centerpiece.

Marshmallow Ghost Pops: Stick marshmallows on lollipop sticks, draw cute ghost faces, and stand them up in jars for a fun, edible decoration.

Chocolate Spiderweb Cupcakes: Top chocolate cupcakes with white frosting spiderwebs for a sweet treat that doubles as spooky décor!

With a few quick, affordable, and easily accessible items from your local supermarket or office supply store, you can transform your home into a Halloween haven in no time.

Conclusion

Spookifying your space doesn’t have to be stressful or expensive. With just a few quick, affordable ideas and a little creativity, you can transform any room into a Halloween haunt in no time. Whether you’re using items you already have at home or grabbing a few last-minute supplies from your local store, decorating for Halloween can be both fun and easy, even for the most dedicated procrastinators.

Remember, Halloween is all about the atmosphere, and even the simplest touches can make a big impact. So get creative, embrace the spirit of the season, and enjoy your festive space—no matter how last-minute it comes together!

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Spookify Your Space Fast: Easy Decorating Ideas for Procrastinators appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

Spooktacular Safety Tips for Office Halloween Parties 22 Oct 2024, 4:00 pm

Header 54 - Spooktacular Safety Tips for Office Halloween Parties

Spooktacular Safety Tips for Office Halloween Parties

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Halloween is just around the corner, and there's no better way to bring some festive fun into the office than with a spirited Halloween party! It’s a chance to break up the workday with costumes, decorations, and delicious treats, all while celebrating the season together. But as with any workplace event, it’s important to strike the right balance between fun and professionalism to ensure that everyone can enjoy the festivities comfortably.

From creative costumes to themed potluck dishes, a Halloween party can be a great way to boost morale and foster camaraderie. By following a few simple guidelines, you can keep the event office-appropriate and inclusive for all employees. So, let’s dive into how to have a spooktacular time without losing sight of workplace etiquette and safety!

As fun as Halloween parties can be, it’s essential to make sure the celebration stays safe, inclusive, and work-appropriate. From creative costumes to spooky snacks, there’s a lot to consider when planning an office event that everyone can enjoy. Following a few simple guidelines will help keep the party lighthearted without any unwanted surprises. Let’s dive into some key tips for making your office Halloween party a spooktacular success.

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Costume Ettiquette

Keep it Professional

While Halloween costumes are a great way to add some fun to the office, remember that it's still a workplace environment. Costumes should be lighthearted and creative but not cross into inappropriate territory. Avoid anything too revealing, offensive, or potentially uncomfortable for colleagues—respect is key!

Be Inclusive

When choosing a costume, keep in mind that not everyone shares the same cultural references or celebrates Halloween in the same way. Select something that can be appreciated by everyone and avoid cultural appropriation. If you’re stuck for ideas, check out our 10 Quick and Easy Halloween Costume Ideas for Insurance Professionals for inspiration that’s both creative and work-friendly.

Avoid Masks and Props

Full-face masks or large props may seem fun but can create safety risks in the office. Masks hide your identity, which can make communication difficult, and cumbersome props could block walkways or cause accidents. Keep it simple and practical—no one wants to trip over a rogue broomstick!

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Halloween Potluck Safety

Label Your Dishes

If your office is hosting a potluck, be considerate by clearly labeling any dishes, especially those containing common allergens like nuts, dairy, or gluten. This ensures everyone can participate without worry, and it adds a thoughtful touch to your contribution.

Keep It Clean

Make sure all food is prepared and handled hygienically. Use covered containers to transport dishes and store perishable items properly to keep everything fresh and safe for consumption.

Balance the Treats

A good potluck has a mix of sweet treats and healthier options. Offering a range of snacks—like veggies and hummus alongside your spooky cupcakes—ensures everyone has something to enjoy, regardless of dietary preferences, and keeps energy levels stable throughout the day.

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Office Decorations and Safety

Stick to Non-Distracting Décor

Fun decorations can boost the Halloween spirit, but keep them office-appropriate. Avoid loud sounds, flashing lights, or anything too distracting that could interfere with the work environment.

Avoid Blocking Exits and Pathways

Safety comes first, so make sure all decorations are placed in areas that won’t obstruct emergency exits or walkways. A festive office is great, but a safe office is even better!

Mind Fire Safety

To prevent accidents, steer clear of decorations that involve open flames, such as candles. Opt for safer alternatives like battery-operated lights or flameless candles to maintain the spooky atmosphere while keeping things hazard-free.

For More Tips

For further advice on decorating the office safely and stylishly, check out our Do's and Don'ts of Office Halloween Decorations blog!

From creative costumes to themed potluck dishes, a Halloween party can be a great way to boost morale and foster camaraderie.

Conclusion

A safe, fun, and inclusive Halloween party is a great way to bring everyone together and celebrate the season. By following simple costume, food, and decoration guidelines, you can ensure that the event remains professional and enjoyable for all employees. It’s about balancing the excitement of Halloween with the need for a respectful and hazard-free work environment.

So, get into the spirit, have fun, and make sure everyone can enjoy the festivities without any hiccups! With a little planning and creativity, your office Halloween party is sure to be a spooktacular success.

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post Spooktacular Safety Tips for Office Halloween Parties appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

10 Quick and Easy Halloween Costume Ideas for Insurance Professionals 15 Oct 2024, 4:00 pm

Header 53 - 10 Quick and Easy Halloween Costume Ideas for Insurance Professionals

10 Quick and Easy Halloween Costume Ideas for Insurance Professionals

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Halloween is the perfect time to get creative and sprinkle a little humor into the office routine. Dressing up doesn’t have to be a major time or money investment, especially for busy insurance professionals! A clever costume with a workplace twist can keep things fun and festive while staying work-appropriate. Plus, it's a great opportunity to connect with colleagues, share a few laughs, and show off some creativity without taking away from the day's productivity.

For those in the world of insurance—or even builders and tradesmen—there are plenty of ways to tie your costume into the industry. Whether you're attending the company party or simply want to add some Halloween fun to your workday, a themed costume can fit right in with the office vibe. And don’t worry, remote workers—you can still join the fun during your next camera-on meeting!

As long as the higher-ups have given the green light, it’s time to dive into some fun! Whether you’re heading into the office or gearing up for a video call, these quick and easy costume ideas are guaranteed to bring a smile to your colleagues’ faces. Best of all, they’re budget-friendly, simple to pull together, and perfect for adding a little festive flair to your workday without breaking a sweat.

Office Halloween Costume. Black ninja clothes lay on the floor with a rolled up piece of paper.

1. The "Policy Ninja"

Suit up in all black, add a makeshift headband, and grab a few rolled-up papers as your “policies.” You’re the silent, stealthy protector of all things claims and policies—no underwriting mistake can escape your watchful eye!

Office Halloween Costume. A gray suit and a hard hat hang on a yellow wall.

2. The "Risk Assessor"

Throw on your business attire, carry a clipboard, and top it off with a hardhat. Your mission? Inspect every corner of the office (or party) for “safety risks” and provide on-the-spot, overly cautious assessments. Caution tape is optional but encouraged!

Office Halloween Costume. A purple and sparkly pointed wizard hat sits on top of some sparkly blue and purple wizard robes in front of a soft blue background.

3. The "Underwriter Wizard"

With a wizard hat, robe, and wand in hand, you’re the all-powerful underwriter, capable of making deals appear—or disappear—with just a flick of your wrist. A few magical phrases like “Abracadabra, you’re approved!” will complete the look.

Office Halloween Costume. An old detective hat, magnifying glass, book, and pipe are lying on top of a yellowed map of the world.

4. The "Deductible Detective"

Detective hat? Check. Trench coat? Check. Magnifying glass? Absolutely. As the Deductible Detective, you’re on the hunt for that mysterious deductible no one can seem to track down, and you won’t stop until every claim is solved.

Office Halloween Costume. A woman weaing a red lifeguard shirt is blowing a whistle and pointing at the camera.

5. The "Liability Lifeguard"

With a whistle, lifeguard t-shirt, and some sunscreen smeared on your nose, you’re ready to dive into any potential office hazards. Whether it’s a risky chair setup or an overzealous pot of coffee, you’ll be there to guard the company from any liability slip-ups.

Office Halloween Costume. Someone is holding up a pumpkin with a sticky note that has a dollar sign marked on it. The background is a slightly blurred office setting.

6. The "Great Premium Pumpkin"

Grab a simple pumpkin costume and slap a dollar sign on it, and voilà—you’re the Premium Pumpkin! You represent the top-tier, high-value, low-cost premiums that clients can’t resist, all while looking seasonally appropriate.

Office Halloween Costume. A brown briefcase sits on the floor in front of a brown wall background. A calculator, rolled up paper, and a pen are a short distance behind and away from the briefcase to the left.

7. The "Claims Handler"

Briefcase in one hand, calculator in the other, and you’re officially the Claims Handler. Walk around the office (or Zoom) calmly processing and approving claims—or even assigning coworkers some silly ones for a laugh.

Office Halloween Costume. A man wearing a cozy blue sweater is standing and holding a clipboard. The background behind him is a slightly blurred office setting.

8. The "Coverage Counselor"

Dress in a cozy sweater, glasses, and carry a clipboard—you're the Coverage Counselor here to offer thoughtful advice. Whether it’s the right insurance package or emotional support over a tricky policy, your advice is always spot-on!

Office Halloween Costume. A crown, clipboard, and a furred cape are lying scattered on a red carpeted floor. The camera is looking at these objects from above.

9. The "Contractor Coverage King/Queen"

With a crown, cape, and clipboard, you reign over contractor coverage with ease. Perfect for BTIS’s focus on builders and tradesmen, you rule your insurance kingdom with authority, offering the best contractor coverage in the land!

Office Halloween Costume. A black magician's top hat, cape, and wand are lying on the floor in a pile. The background is a soft, muted green color.

10. The "Marketing Magician"

Slip on a magician’s hat and cape, and grab a deck of cards—you’re the Marketing Magician. Your magic trick? Making leads and conversions appear out of nowhere while turning ordinary campaigns into pure gold. Wave your wand and watch those metrics soar!

Whether you're attending the company party or simply want to add some Halloween fun to your workday, a themed costume can fit right in with the office vibe.

Conclusion

Halloween is the perfect chance to add a little fun and creativity to the workday without breaking the bank or spending hours on a costume. With these easy, work-friendly ideas, you can bring some lighthearted humor to the office while keeping things professional. Whether you’re attending a company party or showing off your costume over a video call, these outfits are sure to bring smiles without distracting from the day’s work.

So, let the Halloween spirit take over and get creative! Even if you're working remotely, you can still join in on the fun and make your colleagues laugh during meetings. Just remember to keep things light, festive, and appropriate for the office. Now, go enjoy the season—and remember that professionalism and fun can absolutely go hand-in-hand!

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post 10 Quick and Easy Halloween Costume Ideas for Insurance Professionals appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

The Do’s and Don’ts of Office Halloween Decorations 8 Oct 2024, 4:00 pm

Header 52 - The Do's and Don'ts of Office Halloween Decorations

The Do's and Don'ts of Office Halloween Decorations

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It’s that time of year again—when pumpkin spice fills the air, costumes take over, and Halloween excitement creeps into the office. While decorations are a great way to bring festive flair to your workspace, it’s important to balance getting into the spooky spirit with keeping things professional. After all, we want our office to feel like a fun autumn wonderland, not a haunted house that scares off productivity.

As we dive into the fun of Halloween, let’s also be mindful of inclusivity. Not everyone celebrates the holiday the same way—or at all. Decorations should make the space feel warm and inviting for everyone, regardless of their preferences or cultural background. When done right, a little décor can do wonders for team morale, boosting engagement while keeping the office atmosphere fun and collaborative.

By keeping things festive yet professional, and being mindful of your coworkers’ preferences and sensitivities, you can create a workspace that everyone enjoys.

Even if Halloween isn’t everyone’s favorite, decorating can still be a fun way to bond with colleagues, whether in-office or remote. A team brainstorm on the perfect office theme or a friendly desk-decorating contest can boost collaboration and brighten the workday. To keep the festive spirit fun and professional, here are a few simple do’s and dont's to follow!

Blog 52_1

Policy and Inclusivity

Do: Check Company Policies Before Decorating

Before diving into your box of Halloween goodies, take a moment to review your company’s policies on office decorations. Some workplaces have specific guidelines for safety, professionalism, or even sustainability. If you’re unsure, check with HR or a supervisor to ensure your décor stays within the rules. And if your office promotes eco-friendly practices, opt for reusable or low-impact materials that fit the company’s values.

Don’t: Ignore Inclusivity

It’s important to remember that not everyone celebrates Halloween or may have different cultural backgrounds and preferences. Avoid using themes or decorations that could alienate or make someone uncomfortable. Instead, focus on décor that brings joy to everyone, making the workspace feel welcoming, inclusive, and fun for all.

Blog 52_2

Safety First, Spooky Second

Do: Prioritize Fire Safety and Regulations

When decking out your workspace, always keep safety in mind. Make sure your decorations aren’t blocking fire exits, covering smoke detectors, or using any flammable materials near electronic equipment or heat sources. Adhering to fire codes and safety regulations ensures that everyone can enjoy the festive spirit without compromising safety.

Don’t: Ignore Fire Safety Rules

As fun as Halloween can be, it’s not worth the risk of a fire hazard. Avoid hanging paper decorations near lights, using candles, or placing anything in high-traffic areas that could cause someone to trip or block an emergency exit. Keep it festive, but most importantly, keep it safe!

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Team Spirit and Themes

Do: Incorporate Office-Wide Themes

Collaborate with your colleagues to create a unified, festive theme that everyone can enjoy. Whether it’s a cozy fall harvest or a playful spooky vibe, a coordinated effort helps foster inclusivity and boosts team spirit. Common areas like the break room, lobby, or hallways are perfect spots to show off your collective creativity and spread the festive cheer to everyone in the office.

Don’t: Go Overboard on Gore or Horror

Though it can be all too easy to embrace the spooky side of Halloween, it is best to avoid decorations that lean too heavily into gore or horror. Blood, creepy mannequins, and violent imagery can make some coworkers uncomfortable—and let’s face it, that doesn’t exactly scream “team bonding.” Keep the atmosphere light and fun, and be mindful of your office culture and brand, especially if the workplace tends to be on the formal side.

Blog 52_4

Festive Desk Delights

Do: Get Creative with Subtle Touches

Bring some Halloween spirit to your desk with small, themed accessories like mini pumpkins, festive pens, or a spooky mug. String lights or simple garlands can add a fun touch without overwhelming your space. For an eco-friendly spin, choose reusable or handmade decorations to keep things sustainable and stylish.

Don’t: Overdo It or Distract Others

While it’s tempting to go all out, avoid cluttering your desk with oversized decorations or excessive lights. Loud or scented items, like sound effects or candles, can distract colleagues or trigger allergies. Be mindful of your workspace, ensuring your festive flair doesn’t interfere with others or make it hard for cleaning staff to do their job. Keep it fun but functional!

Blog 52_5

Common Area Courtesy

Do: Decorate Common Areas with the Whole Team in Mind

When it comes to shared spaces like break rooms or entryways, keep the décor festive but neutral. Think pumpkins, fall wreaths, and seasonal banners—decorations that everyone can enjoy without feeling out of place. Use these spaces to showcase simple, inclusive décor that captures the spirit of the season without going overboard.

Don’t: Leave Decorations Up for Too Long

When it comes to shared spaces like break rooms or entryways, keep the décor festive but neutral. Think pumpkins, fall wreaths, and seasonal banners—decorations that everyone can enjoy without feeling out of place. Use these spaces to showcase simple, inclusive décor that captures the spirit of the season without going overboard.

While decorations are a great way to bring some festive flair to your workspace, it’s important to strike a balance between getting into the spooky spirit and keeping things professional.

Conclusion

Halloween decorations are a great way to bring fun and energy into the workplace, but it’s all about finding the right balance. By keeping things festive yet professional, and being mindful of your coworkers’ preferences and sensitivities, you can create a workspace that everyone enjoys. Collaboration and teamwork are key—decorating together can boost morale and strengthen connections, as long as the office remains inclusive, safe, and functional.

Want to take it a step further? Share your best decorating ideas or photos (within company guidelines, of course!) on any BTIS social media outlet. Let’s spread the festive spirit and show off how creative—and considerate—we can be!

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post The Do’s and Don’ts of Office Halloween Decorations appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

How to Identify and Understand Ideal Clients 1 Oct 2024, 7:00 pm

Header 51 - How to Identify and Understand Ideal Clients

How to Identify and Understand Ideal Clients

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By Jenny Hammond, VP of Marketing

In the fast-paced world of insurance, connecting with potential clients requires more than just a broad marketing strategy. Identifying target audiences is crucial for creating content that truly resonates and engages. By understanding who their potential clients are, insurance agents can tailor their messaging to address specific needs and concerns, making their content more effective and relevant. 

This blog, the first in a three-part series on creating engaging content that attracts potential clients, explores the essential steps to identify your target audience and research their pain points, ensuring that your content not only captures attention but also builds trust and credibility.

Consistently engage through interactive posts and thoughtful responses to enhance your social media presence, build trust, and drive business growth.

Identifying Potential Audiences

Identifying target audiences is crucial for creating content that resonates and engages. Knowing who one’s potential clients are allows agents to tailor their messaging to address their specific needs and concerns, making their content more effective and relevant.

  • Analyze data such as age, gender, location, and income level to understand who potential clients are.
  • Use insights from social media platforms to see who is engaging with content.
  • Conduct surveys to gather direct feedback from existing clients about their preferences and needs.
  • Study competitors' audiences to gain insights into potential client demographics.

By implementing these strategies, insurance agents can ensure their content is targeted and impactful, ultimately leading to stronger connections with potential clients and more successful marketing outcomes.

Creating High-Quality Content

Researching client pain points is essential to crafting content that speaks directly to their concerns and provides valuable solutions. Understanding what issues your clients face allows you to position yourself as a knowledgeable and trustworthy advisor.

  • Have one-on-one conversations with clients to understand their specific challenges.
  • Monitor discussions in industry-specific forums and social media groups to identify common questions and concerns.
  • To stay informed about prevalent issues in the insurance sector, review reports and studies from authoritative sources like the Insurance Information Institute.
  • Collect and analyze feedback from customer service interactions to identify recurring problems and questions.

Understanding your audience involves both identifying who they are and what challenges they face. By conducting thorough demographic research and delving into client pain points, agents can create content that is not only engaging but also highly relevant to their potential clients.

By understanding who their potential clients are, insurance agents can tailor their messaging to address specific needs and concerns [...]

Conclusion

In summary, creating engaging content on social media is essential for insurance agents looking to attract potential clients. Understanding your audience allows you to tailor your messaging to their specific needs and concerns. Utilizing best practices for each platform—LinkedIn, Facebook, and Instagram—maximizes your reach and effectiveness. Implementing strong engagement strategies, such as maintaining consistent posting schedules, creating interactive content, and promptly responding to feedback, builds a loyal and active audience. 

Start by identifying your target audience and their pain points, then craft high-quality, engaging content that resonates with them. Consistently engage through interactive posts and thoughtful responses to enhance your social media presence, build trust, and drive business growth. Begin today and watch your social media efforts transform into meaningful client relationships and increased success. Stay tuned for the next part of our series, where we'll delve into creating high-quality content tailored to each social media platform.

Jenny Hammond is VP of Marketing of Builders & Tradesmen's Insurance Services, Inc., an Amynta Group Company.

Builders & Tradesmen’s Insurance Services Inc.

BTIS is committed to providing robust, individualized products and the highest level of service. Our easy-to-use commercial insurance platform, educational tools, and helpful underwriters make it simple for producers to diversify their books of business by expanding their product portfolios.

Part of the Amynta Group, BTIS is a nationwide insurance intermediary with a small-business attitude. We believe in building solid relationships through communication and a genuine concern for the success of our retail broker clients and the policyholders they serve.

For additional information, visit www.btisinc.com or call (877) 649-6682

The post How to Identify and Understand Ideal Clients appeared first on Builders & Tradesmen's Insurance Services, Inc. (btis)).

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