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NINC
NINCThree Non-Writing Books That Transformed My Author Business 5 Apr 2025, 12:00 pm
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The author business books we immerse ourselves intend to be related to craft, processes (such as outlining for plotters), or productivity for authors. Those are fine and helpful, but I’ve learned valuable lessons from books that are not author or writing focused and believe it’s beneficial to pull ideas from outside our industry to help […]
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A Guide to Rock-Star Customer Service for Authors Selling Direct 21 Mar 2025, 12:00 pm
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Let’s face it—happy readers come back for more. While the digital age has transformed how we connect with our audience, one truth remains: creating lifelong fans beats making one-time sales. The best part? Readers don’t expect perfection. They just want to know you’ve got their back when issues pop up. The common support scenarios Tech […]
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Welcome to Your Best Nightmare: Horror Writing and the Horror Market 5 Mar 2025, 4:24 am
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When listing their 10 top horror novels for 2024, The New York Times said we’re in a golden age of horror, which is wonderful news for anyone who writes—or wants to write—in the genre. When I got my adult library card at 13, I went straight for the horror section. That’s what I loved to […]
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The Ins, the Outs, and the Uh-Ohs of a Series: Writing Connected Books 19 Feb 2025, 1:00 pm
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Early in my writing career, I took a lot of world-building workshops. At the time, I was writing contemporary romances set in quirky small towns, so I would carefully build and populate my world. Then, I would turn in the manuscript and start all over again. It took years before I thought, “Wait … what […]
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Add Print to Your Sales Plan with IngramSpark 5 Feb 2025, 7:08 am
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What is IngramSpark? IngramSpark (IS) is a service by Lightning Source, the print-on-demand division of Ingram, part of Ingram Content Group. IS distributes to more than 40,000 locations around the world, including libraries, independent bookstores, big box stores, and airport retailer Hudson. Even if you are exclusive to Amazon for ebooks, you can make print […]
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Leaving the World Behind: Writing Retreats 21 Jan 2025, 1:00 pm
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Writing retreats offer a chance to work in peace and restore creativity Sometimes we need to escape our everyday lives and become a hermit for a time to meet that pesky deadline or work out a plot point. Or maybe visit with like-minded souls to remind ourselves why we write and to recharge our creativity. […]
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What’s in a Book Title? A Rose By Any Other Name 5 Jan 2025, 1:00 pm
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In Romeo and Juliet, William Shakespeare writes this line from Juliet to Romeo: What’s in a name? That which we call a rose By any other name would smell as sweet. Likewise, authors sometimes wish readers would judge our books purely based on prose, character, and plot. But let’s face it, readers are often swayed […]
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Smart Marketing: Facebook Ads and BookBub Ads 5 Dec 2024, 5:55 am
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In my previous blog post, we kicked off our deep dive into how to use ads without losing your mind. NINC member Pam Kelley shared her tips and tricks for running successful Amazon ads. This month, we’re going to tackle Facebook ads and BookBub ads. Are you ready? Sarah Woodbury should be no stranger to […]
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Smart Marketing: Amazon Ads 5 Nov 2024, 9:14 am
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Because just about everyone in NINC is smarter than me about advertising, I reached out to three people who I know are experiencing success on different ad platforms. And since they were all so generous, this grew into a two-part article; come back in December for more ad advice. Pam Kelley, USA Today and Wall […]
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Magical Literature: The Current Popularity of Witches in Novels 7 Oct 2024, 10:50 am
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It’s October, where the onset of fall, Halloween, and the alleged thinning of the veil between the living and dead initiates interests in ghosts, sorcery, and witches. But in the last few years, there’s been a proliferation of witches in literature, including romance, cozy mystery, science fiction, and urban fantasy, among others—and not just at […]
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