Ready to level up your direct mail game?

Watch how Sandy Alexander brought personalization to life for our Glimpse Hyper Personalization Event. This behind-the-scenes video takes you through every step of how we turned data into design—and design into impact.

In this short how-to, you’ll see how we:

• Used AI to drive personalized creative
• Integrated data with Variable Data Print (VDP) software
• Ran the campaign through our digital press, straight to the mailbox

It’s a real-world look at how AI, data, and print tech come together to deliver smarter, results-driven direct mail.

Watch now: Hyper Personalization In Motion – Glimpse Invite Creation

Watch Now: Glimpse 2025 – Hyper-Personalization Panel

Originally aired: Tuesday, March 25th at 1pm EST

We’re kicking off Glimpse 2025 with a deep dive into one of the hottest topics in marketing—Hyper-Personalization. Explore where AI meets data-driven strategy, and how to walk the fine line between meaningful personalization and the “Creep Factor.”

Watch the full session below:

Featuring an Elite Panel of Industry Leaders:

•  Ken Madsen – Chief Technology Officer, M2 Advisory
• Cary Hatch – Former CEO, MDB Communications
• Alex Alzate – Director, Marketing Systems, Quest Diagnostics
• Phil Corbett – VP, AMP Analytics

Key Takeaways:

• How to leverage AI to personalize customer interactions.
• Understanding the “Creep Factor”—how much personalization is too much?
• Elevating your data strategies to maximize hyper-personalization impact.

Don’t miss out on this opportunity to gain insights from top industry leaders! Save your spot and prepare to elevate your marketing strategies with the power of hyper-personalization.

Unlock the Full Potential of Hyper-Personalization

AI has transformed marketing, enabling brands to anticipate customer needs like never before. Imagine delivering highly tailored content across every channel—including direct mail—at scale. Every communication can be crafted to match individuals’ needs and interests while enhancing their loyalty and increasing conversion. Marketers are taking personalization to the next level with Hyper-Personalization—leveraging AI to create data-driven, one-to-one experiences that boost loyalty and conversion.

How Hyper-Personalization Transforms Direct Mail:

• Deliver personalized offers based on past purchases and preferences
• Create customized loyalty programs that resonate with each customer
• Showcase tailored product recommendations in dynamic catalogs

Scaling Hyper-Personalization for direct mail may seem complex—but with the right technology, it’s entirely achievable.

• Custom API integrations to seamlessly deliver data
• Variable Data Print (VDP) Software Solutions to create fully variable communications
• Inkjet web print technology that allows for significant speed-to-market for large volume direct mail campaigns

Hyper-Personalization in Action

Sandy Alexander helps brands activate hyper-personalization through a powerful blend of marketing technology, production capabilities, and strategic insight. Whether it’s personalized direct mail at scale, dynamic content, or real-time campaign orchestration, we bring ideas to life with measurable impact.

Explore Our Hyper-Personalization Resource Packs

We’ve bundled our most valuable resources into three focused content packs—designed to meet you wherever you are in your personalization journey:

1. Insights Pack

Get grounded in the strategy, terminology, and foundations of hyper-personalization.
Includes:

• Whitepaper: The Hyper-Personalization Revolution
• One-Sheet: SA Personalization Overview
• Guide: The AI of It All: Acronyms Simplified

2. Real-World Results Pack

See how leading brands are using personalized print and digital to deliver ROI at scale.
Includes:

• Automotive Handraiser Case Study
• Oceania Cruises Case Study
• Retail Loyalty Trigger Campaign

3. Trends & Tools Pack

Get inspired by cutting-edge applications of AR, AI, and UX in personalized marketing.
Includes:

• Hyper-personalization in Motion (Spotify, Orange-theory, Sephora)
• Curated Tools & Resource Links for 2025

Unlock the Hyper-Personalization Resource Packs

Highlighting our partnership with SCREEN Americas, bringing the revolutionary InkJet Web technology to our state-of-the-art facility!

This cutting-edge inkjet solution allows us to meet the rising demand for personalized print solutions with unmatched quality and efficiency.

This collaboration is more than just a technological upgrade—it’s a reflection of our commitment to quality, reliability, and innovation. We’re excited to see how this partnership will continue to shape the future of print at Sandy Alexander.

SCREEN Press Release

Printing Impressions Article

What They Th!nk Article

The United States Postal Service (USPS) has unveiled their 2025 Promotions

—a strategic lineup designed to help businesses enhance customer engagement, increase response rates, and lower mailing costs. With innovative incentives, these promotions encourage the integration of technology and creativity into direct mail campaigns.

2025 Promotions Calendars

USPS Tactile, Sensory, Interactive Promotion Brochure

USPS Integrated Technology Promotion Brochure

Access the Download

Discover how Sandy Alexander is bringing catalogs back to life for iconic brands in our latest white paper.

For legacy brands, catalogs evoke a sense of nostalgia, rekindling the tactile, immersive shopping experience that once defined consumer culture. As consumers crave authentic and tangible connections, catalogs offer a unique opportunity to cut through the digital noise and make a lasting impact.

Access the Download

We are excited to welcome Patsy Koepke as Sandy Alexander’s new Chief Revenue Officer.

In today’s dynamic marketing landscape, combining direct mail with digital campaigns isn’t just smart—it’s essential.

 By leveraging both physical and digital touchpoints, brands can increase engagement, amplify their message, and drive higher conversion rates.

Download our One-Sheeter on Direct Mail & Digital Campaigns to discover more!

It was a magical evening at the Waldorf Astoria in Orlando with networking, drinks, entertainment, and dinner plus a glimpse into the future of marketing technologies and leadership insights.

Sponsored by Sandy Alexander, attendees heard Michael Priem, CEO of Modern Impact, discuss maintaining the human element in a digital world and how to mix digital and traditional tools to build on brand performance. Michael believes today’s consumers may cast a vote for or against your brand based on what your brand stands for.

Francis McMahon, EVP for Canon Solutions USA shared his insight on the real purpose of leadership, citing “leadership is a frame of mind”. He believes, as a leader, his only job is to inspire, influence and provide a “can-do” perspective. Click here to view Francis’ “10 Points of Inspiration”.

Keren Yakolev Zur, VP Head of Product, Strategy & Business Development for HP Indigo, joined us in Orlando from Tel Aviv, Israel. Keren shared how brands like Coca-Cola, Tasty and others have taken advantage of the way digital platforms are changing demands and markets and are finding creative ways of incorporating more personalized print communications into this digital world.

The evening concluded with peer networking over drinks specially created for the event and dinner complimented with memorable entertainment. Magician Matthew Holtzclaw revealed that anything is possible and Jesus Ayala, an integral violinist, filled the air with beautiful music fused from various genres.

To envision beyond limits what your brand can do, contact hello@sandyinc.com for more information about the next Glimpse.

Partners:

Enhance patient journeys by combining Cured’s digital marketing with Sandy Alexander’s direct mail

Expand your digital marketing initiatives with our new direct mail capabilities to reach more patients. We are excited to announce our partnership with Sandy Alexander, the HIPAA-compliant print and direct mail marketing leader. Integrating direct mail into Cured’s platform capabilities allows healthcare marketers to reach populations with limited digital access, collect first-party data, and capture patient interest. Sending the right message at the right time in the right channel leads to new growth and higher patient engagement. We are thrilled to have found the right partner in Sandy Alexander to enable print and direct mail channels.

We ensure our customers’ data remains protected with the highest security and compliance standards. In one click, securely export your audience data for direct mail use. Leveraging Cured’s audience-building functionality and contact data allows you to personalize your outreach, like adding the recipient’s first name or changing an image based on gender or location.

Combining our industry-leading digital marketing platform with Sandy Alexander’s leadership in direct mail gives our customers access to holistic patient journeys that drive more revenue for healthcare organizations and better outcomes for patients. Sandy Alexander has extensive experience working with the compliance standards of healthcare customers in the payer and provider segments and has a proven track record of consistently delivering a differentiated, high-quality print and direct mail product.

In practice, we often recommend a Curation that notifies new residents about your primary care offerings in their area. This Curation aims to convert new residents into loyal patients by establishing care with a primary physician at a local facility. To start, you build a geography-based audience by targeting new residents within a 10-mile radius of one of your primary care facilities. The Curation begins by sending a direct mail flier pointing the resident to clinics close by to claim a welcome gift (first aid kit) and schedule an initial visit. In doing so, we point the prospective patient toward a form fill that captures their relevant contact information for future engagement through digital channels. Then the direct mail flier is followed-up with a two-email series to drive engagement with your healthcare organization. This Curation fosters an awareness of your healthcare organization amongst new movers and leads new residents to become patients within your system. The patient journey doesn’t stop there. The first visit is just the beginning of the provider-patient relationship.

About Sandy Alexander 

Sandy Alexander, Inc. is one of the largest high-end commercial graphic communications companies in the nation, serving the needs of Fortune 500 companies and other enterprises from coast to coast. Sandy Alexander’s broad array of services include digital solutions, sheetfed and web printing with in-line finishing/personalization, wide and grand format, and printing for retail visual merchandising. Sandy Alexander provides impactful and efficient printing for any campaign regardless of substrate, size, or quantity. Sandy Alexander is a leader in protecting the environment with dedication to wind energy, SGP certification, and tri-certification for chain-of-custody sustainability paper. For more information, visit: www.sandyalexander.com.