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Coastline Studios
Creative Experience, Contemporary ExpertiseAvoid Common Marketing Mistakes 8 Aug 2019, 8:17 pm
Business owners frequently spend a great deal of time developing sales and marketing materials, only to miss their intended mark with potential customers. Coastline Studios recently had a client who needed help developing a new sales brochure. In the course of our interaction, we discovered several problems:
- Excessive information in all marketing materials
- Highly scientific data and graphics, inappropriate for most clients
- Negative comments about competitors
- Minimal feedback in the brochure development process
Once again, our client certainly knew their customers better than we did; but they applied an overkill strategy to try to elevate their brand. They also allowed their staff to adapt presentations ‘on the fly’ with unintended, unprofessional results.
In this age of Twitter and Instagram, tight copy and to-the-point presentations are far more likely to capture the attention . . . and the sale . . . of target customers.
Just as this Forbes article focuses on misdirected marketing, our team at Coastline Studios guides the client in:
- Developing an overall sales and marketing strategy
- Presenting abbreviated marketing materials to stimulate interest
- Avoiding negativity about competitors
We invite you to review our online portfolio and give us a call to discuss your marketing needs.
Designs that Impact Your Clients 16 Jul 2019, 11:18 pm
“You know your clients better than we do.” That’s a fact, and it is one of the most important areas of discussion we have with you. Who is your target audience?
This article in Forbes magazine provides a sophisticated overview of the principle steps we discuss with our clients – steps that guide us in designing the type of marketing materials and communications that offer maximum results.
What are the primary benefits of your product or service? Will it save the buyer time or money or make their day-to-day lives easier? Is the price worth the benefit?
Who will most likely purchase and use your product? Is it a young man in search of a tool to better fulfill his job? A mature woman who drives a Mercedes? A family in need of home protection?
The more knowledge we have about your product or service the better we can provide creative materials that resonate with your potential buyer. Hip and upbeat colors and design? Conservative color palette and corporate sophistication? A font that appears to be ‘on the move’ or a contemporary font that reflects your forward thinking?
The choices are many, but that’s why Coastline Studios in Orlando, Florida has helped clients from every type of business achieve their goals.
Give us a call today to discuss your marketing needs.
Branding Your Company 16 Jul 2019, 6:58 pm
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Wayne Basic Blog 10 Jul 2019, 10:50 pm
Business owners frequently spend a great deal of time developing sales and marketing materials, only to miss their intended mark with potential customers. Coastline Studios recently had a client who needed help developing a new sales brochure. In the course of our interaction, we discovered several problems:
- Excessive information in all marketing materials
- Highly scientific data and graphics, inappropriate for most clients
- Negative comments about competitors
- Minimal feedback in the brochure development process
Once again, our client certainly knew his customers better than we did; but he applied an overkill strategy to try to elevate his brand. He also allowed his staff to adapt presentations ‘on the fly’ with unintended, unprofessional results.
About Coastline T-Shirts 6 Jul 2019, 12:08 pm
AWESOME DESIGNS
T-Shirts are always a part of life on the Coastline
Business owners frequently spend a great deal of time developing sales and marketing materials, only to miss their intended mark with potential customers. Coastline Studios recently had a client who needed help developing a new sales brochure. In the course of our interaction, we discovered several problems:
- Excessive information in all marketing materials
- Highly scientific data and graphics, inappropriate for most clients
- Negative comments about competitors
- Minimal feedback in the brochure development process
Once again, our client certainly knew his customers better than we did; but he applied an overkill strategy to try to elevate his brand. He also allowed his staff to adapt presentations ‘on the fly’ with unintended, unprofessional results.