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15 Jan 2025, 3:57 pm
It’s time for teams from across the E3 network to find, share and develop together winning Account Based Marketing practices.
Join us for the E3 Bootcamp at The Marketing Practice’s office in central Munich. Main topic for this bootcamp: ABM.
The two-day event, hosted by The Marketing Practice in Munich, is your opportunity to learn and share about Account Based Marketing.
This Bootcamp will particularly suit team leaders who are responsible for developing ABM programs with clients. If you have lots of ABM experience, you can help to lead the best practice sharing – or if you are starting out then join us to fast-track your education. Find out what’s working today in ABM, discuss what clients are looking for and learn where to start.
Why you should attend:
- Your clients are asking for more Account Based Marketing recommendations
- You want to hear best practices for ABM
- You have ideas or examples that you want to share with the group: in our agenda there are spaces for three agencies to share their thoughts or work
- You know that increasing personalisation and sales alignment with ABM is one of the most important trends in B2B marketing
- You are ready to collaborate with the E3 community to develop best practices
- You want to hear direct from clients about how they are approaching ABM and what is working for them
- You can develop deeper ties with other E3 agencies and grow together
- You like the thought of seeing Munich in March
Convinced! Sign me up!
If you have any questions you may contact Andreas Lechner – ALechner@themarketingpractice.com
If your agency is a full member of the E3 network, you can participate in this exciting event at a cost of 150€. Travel and accommodation are to be paid by yourself.
The Marketing Practice recommends the following hotel.
Novotel Muenchen City
Bayern
Hochstraße 11
81669 München
Germany
While we don’t want to put a dampener on your enjoyment of social events, it is in everyone’s interests to remind you of certain expectations of conduct for the protection and comfort of all attendees. Please remember that you represent your agencies at these events.
In MUNICH
It Begins
Awaken the ABM expert inside you! Simply complete the form below to register your place.
The registration deadline is February 20th, 2025
Sustainability awards and new business wins! 11 Dec 2024, 6:23 pm
A quick update on wins, awards, new people and anything else going on in our network.
E3 agencies take sustainability seriously. Following Schindler Parent’s DNK Sustainability Report last month, we have more agencies seeking formal certification for their sustainability efforts. BDB in Manchester, who have been climate-neutral certified since 2021 now have a bronze sustainability medal from EcoVadis while Zuk in Trier, Germany went one better with silver. Have you got yours sorted yet? More to the point, how many of your clients will start demanding it soon?
High interest rates are still making life harder and budgets smaller for many, but BBC in Belgium at least are bucking the trend by winning the Global Account for Equans and signing a contract to rebrand SonicWall. Brandigo China have brightened up their act with a brand refresh, while SPS Marketing have news of two large and very successful trade show projects for Magna and Lincoln Electric.
Talking of trade shows, this was the subject of the inaugural E3 Inspiration Hour, a new online initiative where E3 members meet online for an hour to share tips and ideas. We’ll report back on this in later newsletters – but expect more E3 Inspiration Hours in the future!
Got news to share in the next update? Just send it to the editorial team!
Manchester: a different kind of AGM! 24 Jun 2024, 4:49 pm
This is how BDB CEO Matt Smith began his welcome presentation on Friday evening when delegates gathered at BDB’s offices. Over the next few days, we understood what he meant.
The programme included a tour of Manchester key sights – even including a photo-opportunity at the Manchester United FC ground, Old Trafford. But it was the event itself that will stick most in the memory.
The annual E3 awards event was completely re-formatted, with award entries hanging in Manchester Art Gallery alongside leading works of art. Find out how your agency got on here.
The programme itself focused on agency culture. We all understand how marketing agencies work – and we understand the importance of creating a culture that makes great work possible. A number of superb guest speakers joined over thirty delegates for a two-day programme that took in psychology, inclusivity and retention, along with many other topics in between:
Guest speaker: Calum Arthur
Calum applies his extensive knowledge of psychology to leadership in business and how to build a winning leadership team. For a taste of his work, check out his leadership model developed for the British Military (not classified, we promise) and a fascinating piece on how football managers like Jurgen Klopp and Jose Mourinho need charisma off the pitch to create success on it…
Guest speaker: Vimla Appadoo
Vimla calls herself “a design leader, international speaker and advocate for changing the way businesses think, using Culture, Design and Technology to align profit and purpose”. That’s probably only part of what she can do, given the impact of her talk on Revolutionising Command: Dismantling traditional power structures in agency cultures. A breath of fresh air – find out more here.
Guest speaker: Sunil Jindal
To Sunil, DEI (Diversity, Equity and Inclusivity) is not a nice to have but a clear competitive advantage. In his day job, he talks to top-level execs about why DEI matters to organisations as a driver for growth and innovation, focusing on the corporate market and investors. In Manchester, his session called “DEI Disruption: The jewel in your and your clients crown” helped E3 members to take a fresh look at this key part of agency culture.
Thanks also to other speakers, including the panel of Léon Milns, Claire Smith, and Derek Bishop in the Q&A session on talent retention: “The Alchemy Behind Attracting & Retaining Top Talent”
Best Of International Awards 2024: The Art Of Creativity 19 Jun 2024, 1:04 pm
At the Manchester Art Gallery, E3 delegates gathered to show off some of their best campaigns. In a change to the usual format, each agency presented their case on a single board, that were displayed alongside great works by LS Lowry, Manchester’s most famous artist. Take a look at these wonderful campaigns and the awards they were given – and hear the proud agency try to describe it in a 30-second video!
First, let’s hear Matt Smith, CEO of host agency BDB, explain how the awards came to be in such a prestigious venue:
Nick Panhuysen, BBC
Result?
Thomas Catulli
Result?
Result?
Elloeny Amande, BTL
Result?
Pratik Singla, Goldmine
Result?
Result?
Sascha Schmidt, Schindler PARENT
Result?
Tamara Grünzweil, SPS Marketing
Result?
Paul Everett, TMP
Result?
Result?
Result?
Ulli Eiden, Zuk
Result?
Please note that not all cases presented at the E3 BOI awards could be publicised and some may therefore be missing from this list. Shame, because they were all excellent…
Helsinki meeting in pictures 6 Dec 2023, 11:18 am
E3 International Network EGM, hosted by Valve on 26-29 October in Helsinki, Finland
What’s the buzz? 25 Sep 2023, 12:46 pm
A quick update on wins, awards, new people and anything else going on in our network.
With its beautiful and natural lakeside setting, and their own bee colony, it’s perhaps not surprising that Schindler Parent have recently been taking the lead in sustainability and releasing their DNK Sustainability Report. They’re also naturally successful, winning a new client in food packaging company Multivac, and four recent wards for clients Düker, Kitz and Homag.
The Marketing Practice have also been busy bees, announcing a great new business win as Media Agency of Record for renewable energy solutions provider Neste. They’ve shared some cool content: if you ever sell to cybersecurity people, here’s a handy guide telling how to press all the right buttons. Oh, and they’ve been telling LinkedIn how they’ve been shortlisted for 9 B2B Marketing Awards. Fingers crossed!
Over in Israel, Oz Branding have completely revamped their website. And filled it with some interesting thought pieces on ABM, AI and branding for beginners. Not that any of us need that, obviously…
Over in Paris, BB&B are proud to announce a new client – DC power conversion specialists Brightloop – and a new member of the team, Stéphane. Welcome to you both!
And finally, news of a new network in the Netherlands. Our friends in Amsterdam, Lemm En Ten Haaf have announced that they are now part of the larger Happy Horizon group. Check out what it means here.
Got news to share in the next update? Just send it to the editorial team!
Herning AGM in pictures 27 Jun 2023, 8:02 am
Organised by Danish agency Happy, the 2023 AGM took over 40 E3 delegates to Herning to discuss sustainability, business and everything else besides
How did your agency get on in the E3 BOI Awards? 25 Jun 2023, 9:32 am
At the AGM in Herning, E3 agencies presented their best work of the last 12 months in a quest to win the coveted Best Of International Gold award. Want to see their work? Want to see how your agency got on? See the list below…
As always, the standard of work was extremely high and shows the breadth of projects undertaken by E3 agencies. Take a look through some of the work: it is inspiring stuff, and maybe even a good source of ideas for your next creative challenge?
BBC, Drive Results, Goodyear (Gold)
BDB “Own your potential BDB” (Silver)
Brandigo China, The Love Story of Ahmad Tea (Silver)
Brandigo US, Brand Performance Dashboard, Trinity Life Sciences (Silver)
BTL Africa Launch Campaign Ebony Condoms (Silver)
eDesign, Spring Campaign 2022 Dar Al Hekmah University (Bronze)
Goldmine Advertising, #PehchaanCon Bank of Baroda (Silver)
Happy, Fri fælles og for dig, Thisted Forsikring (Silver)
Huble Digital, Human vs AI: Can ChatGPT outsmart a CMO? (Silver)
Innovation Protocol, Reimagining the LA Theme Park Experience, Universal Studios Hollywood (Silver)
Schindler Parent, Sustainability is an Attitude, Düker Group (Silver)
SPS Marketing, The Best of the Best – WorldSkills 2022, Lincoln Electric (Gold)
The Marketing Practice, The World’s First Splunk Immersive Experience, Splunk (Silver)
Titan ONE, Competitive High-Speed Separation, Alfa Laval (Silver)
Valve Branding, Nokia Cloud and Network Services XR Experience at MWC Barcelona 2023, Nokia (Silver)
E3 extends into India! 23 May 2023, 2:22 pm
E3 continues to grow, expanding its reach around the globe and bringing more skills and people into the network. This month, we are delighted to welcome Goldmine from Mumbai as new members.
If you want to know more about them, click below and hear it straight from Pratik Singla, their MD and new friend of E3!
Spotify, Volvo Trucks: new E3 business wins 23 May 2023, 2:22 pm
Check out the exciting new business wins recently announced by BBC and The Marketing Practice, including a first new client for BBC Bordeaux and a win from a 48-agency pitch. If you would like your agency’s business wins to be featured in this new Successes feature of the next newsletter, please get in touch!
The Marketing Practice and BBC recently announced some new clients they have won in the last few months. Check out the range of business coming to the E3 network – and get in touch with them if you need to know more or want to help!
The Marketing Practice
WWT
A $15billion tech solutions company.TMP will be handling 1:1 ABM into four telco accounts in the UK and US to grow engagements and revenue within the existing customers. The ABM programmes will use partner funding from Dell, VMware and Cisco to drive joint sales plays.
Dish business
TMP chosen after a 48-agency selection process. Work will include brand, demand generation, partner enablement, sales enablement, PR, and executive social support for the Dish Business Bulk TV offering. The work will include research, strategy, creative, media (search and social) and experience design.
T-Mobile
Major telecoms company. The work won by TMP will be in two stages:
- 2022: partner engagement & new partner recruitment; OEM partner co-marketing; account prioritization/propensity modeling & account revitalization via 1:Few ABM and demand generation programs.
- 2023: 2022 program expansion & optimization
Iris
The UK’s largest private software house. TMP’s initial win is for their Education audience, resulting from a competitive pitch, but work is likely to expand into other core audiences (Accountancy, HR, Payroll, Finance). Work to include Demand generation, Media, Paid and Organic Social Media, Content, Creative
Spotify
TMP has been selected to help Spotify improve their sales collateral and consulting them in improving their approach to ad sales.
BBC
Coface
Coface (also known as) Compagnie Française d’Assurance pour le Commerce Extérieur (Coface) is a credit insurer and risk management specialist. This is the first big win for BBC Bordeaux, who will help their new client to launch a brand new product in France, Germany, Denmark and Norway. We will be responsible to create the name, identity, sales kit, learning & development video series & playbook.
Volvo Trucks
BBC also won a big pitch for Volvo Trucks Belgium to help them both brand positioning and demand generation for their electromobility solutions & trucks