Lotions with Niacinamide = Better Color?! Breaking Down the Skincare Ingredient That Actually Helps Your Tan Last Longer 9 Apr 2025, 4:33 pm

If you’re a tanning enthusiast, you already know that hydration = better, longer-lasting color. But what if there was a skincare ingredient that not only keeps your tan looking fresh but also boosts your glow from the inside out? Enter: Niacinamide.

This trending skincare powerhouse isn’t just for anti-aging serums—it’s now making its way into tanning lotions and for a very good reason. Let’s break it down.

🌿 What is Niacinamide?

Niacinamide (aka Vitamin B3) is a water-soluble vitamin that helps:
✅ Improve skin barrier function (which means better moisture retention)
✅ Reduce redness and inflammation
✅ Smooth and even out skin tone
✅ Support skin repair and renewal

Basically, it’s like a multivitamin for your skin, working behind the scenes to keep it healthy, balanced, and glowing.

☀️ How Does Niacinamide Help Your Tan?

💡 Boosts Hydration = Longer-Lasting Tan
A well-hydrated skin barrier slows down tan fading and keeps your glow looking even and smooth instead of dry and patchy.

💡 Strengthens Skin = Deeper, Richer Color
Healthy skin holds onto color better! Niacinamide helps strengthen your skin’s protective barrier, so your tan doesn’t disappear too quickly.

💡 Reduces Redness = A More Even Glow
Ever feel like your tan looks blotchy or uneven? Niacinamide calms irritation and redness, helping you achieve a flawless, streak-free tan.

🔥 Should You Switch to a Niacinamide-Infused Tanning Lotion?

If you’re serious about getting the most out of your tan, adding a lotion with Niacinamide to your routine is a game-changer. Look for it in:

✔️ Tanning Bed Lotions – To boost moisture & prevent fading
✔️ Sunless Tan Extenders – To keep your DHA tan looking fresh
✔️ After-Tan Moisturizers – To lock in hydration and keep skin happy

✨ The Verdict? Niacinamide = Your New Glow BFF

Want longer-lasting, richer color without the dreaded patchy fade? A tanning lotion with Niacinamide is your new must-have.

UV vs. Red Light: What’s Really Happening Under Your Skin? 2 Apr 2025, 5:06 pm

Have you ever wondered what’s happening under your skin when you get into a tanning bed or bask in the glow of red light therapy? Are you just getting a tan, or is there some kind of secret science magic happening? Spoiler alert: It’s all about wavelengths, baby! Let’s break it down so you can flex your tanning (and skincare) knowledge like a pro.

UV Tanning: Your Skin’s Melanin Power-Up

You know that warm, golden glow you love? That’s all thanks to UV rays doing their thing. Here’s the science-y part (but we’ll keep it entertaining, promise):

☀️ UVA rays = The "deep tan" makers. They oxidize existing melanin in the skin, making your skin darker.
☀️ UVB rays = The "melanin boosters." They trigger your skin to produce more melanin, setting the stage for a longer-lasting tan.
☀️ Your skin’s defense system = A thicker epidermis, which helps protect you from burning.

💛 Why we love it:
✔️ Instant confidence boost with that sun-kissed glow.
✔️ Triggers vitamin D production (hello, mood booster!).
✔️ Makes you feel like you just got back from a tropical vacation, even if you haven’t left town.

🚨 Heads up:

• Moderation is key—nobody wants the leather handbag look.

• Protect your skin with a solid skincare routine! Moisturization is crucial.

Red Light Therapy: The Fountain of Youth (Minus the Mythical Quest)

If UV tanning is all about color, red light therapy is all about care. It’s like taking your skin to the spa—but instead of cucumbers on your eyes, you’re bathing in rejuvenating, skin-loving wavelengths.

🔴 What’s happening under your skin?

• Cellular energy boost – Your skin cells get a fresh dose of ATP (a.k.a. their fuel), making them work harder and repair faster.

• Collagen & elastin production – Translation: fewer fine lines, plumper skin, and an overall smoother look.

• Reduced inflammation – Helps calm redness, acne, and irritation, making your skin happier than a dog with a belly rub.

💡 Why we’re obsessed:
✔️ Can fade wrinkles and fine lines like a skincare ninja.
✔️ Can help with acne, scars, and uneven skin tone.
✔️ Can speed up muscle recovery (because leg day is brutal).

🚨 But keep in mind:

• It won’t give you a tan—just glowy, healthier-looking skin.

• Consistency is key! One session won’t turn back the clock overnight.

Can You Do Both? Heck Yes!

Why choose when you can double-dip on the benefits? Here’s the best way to stack your sessions:

🔥 Red light BEFORE tanning – Preps your skin and increases circulation for an even, longer-lasting tan.
❄️ Red light AFTER tanning – Helps soothe and rejuvenate your skin, reducing redness or irritation.

It’s like having a skincare dream team—one gives you the glow, and the other keeps your skin looking fresh and fabulous.

Final Glow-Up Thoughts

Understanding what’s happening under your skin makes you a tanning AND skincare expert (congrats!). Whether you’re going for bronzed goddess vibes or rejuvenated, youthful skin, now you know exactly what to use and why.

Good Tans For Those Who Wait 26 Mar 2025, 4:39 pm

Ever Wondered Why Your Tan Gets Deeper After You Leave the Salon? Here's the Science Behind the 24-48 Hour Development Phase

Have you ever noticed that your tan seems richer and deeper a day or two after your salon visit? It’s not just your imagination—there’s actual science behind it! Understanding how your tan develops can help you maximize your results and make more informed choices about your tanning routine.

The Science of Melanin Activation

When you step into a UV tanning bed, your skin is exposed to ultraviolet (UV) rays, which stimulate melanocytes—the cells responsible for producing melanin. Melanin is the pigment that gives your skin its color, and when it’s activated by UV exposure, it begins a process that takes 24-48 hours to fully develop.

Here's how it works: ✅ Immediate Pigment Darkening (IPD): This occurs during your tanning session and gives an instant bronzed look. However, this effect is temporary and fades within a few hours. ✅ Delayed Pigment Darkening (DPD): Over the next 24-48 hours, your skin continues to produce melanin, leading to a deeper, longer-lasting tan. ✅ Oxidation Process: As melanin develops, it darkens when exposed to oxygen—similar to how an apple turns brown when cut. This is why your tan appears richer over time.

Why This Matters for Your Tanning Routine

Because your tan takes time to develop fully, here’s how you can make the most of it: 🔥 Be patient: Your deepest color won’t appear immediately after your session—give it time! 🔥 Avoid showering too soon: While UV tans aren’t like spray tans, showering immediately after can impact hydration and skin health. Waiting a few hours helps lock in moisture. 🔥 Hydrate and moisturize: Keeping your skin hydrated ensures an even, longer-lasting tan. Use a high-quality tan extender to maintain results. 🔥 Follow a smart tanning schedule: Tanning too frequently can disrupt melanin production. A consistent schedule of 2-3 sessions per week allows your tan to develop properly without overexposure.

What About Sunless Tanning?

If you’re a fan of sunless tanning, the 24-48 hour development phase applies there, too! Spray tans and self-tanners use DHA (dihydroxyacetone), which reacts with your skin’s amino acids to develop color over time. That’s why it’s essential to wait at least 8-12 hours before showering and know that your final tan will continue to deepen over the next day or two.

Final Thoughts: Trust the Process

Understanding the science behind your tan can help you achieve better, longer-lasting results while keeping your skin healthy. Whether you prefer UV tanning, sunless options, or a mix of both, patience and proper skincare make all the difference.

Next time you leave the salon, remember—your tan is still working its magic! Give it time, treat your skin well, and enjoy that gorgeous glow.

Want more expert tanning tips? Check out our latest podcasts and webinars for pro insights on maximizing your results!

How to Use Key Performance Indicators (KPIs) to Drive Growth in Your Business 19 Mar 2025, 3:32 pm

Running a successful salon isn’t just about providing excellent services—it’s about understanding what’s driving your results. That’s where Key Performance Indicators (KPIs) come in. By tracking the right numbers, you can make smarter decisions, improve performance, and ultimately grow your business.

What Are KPIs?

KPIs are measurable values that help you track progress toward your business goals. Think of them as your business’s scorecard—a way to see what’s working and where improvements are needed.

For example, if your goal is to increase sales, your KPIs might include total revenue, average sales per customer, and product sales percentages. Tracking these metrics allows you to spot trends, adjust your strategies, and stay on track.

Why Are KPIs Important for Salons?

Salons are busy, fast-paced environments, and it’s easy to get caught up in daily tasks. KPIs help you: ✅ Identify strengths and weaknesses in your business ✅ Measure the success of promotions and new products ✅ Track staff performance and customer retention ✅ Make informed decisions about pricing, staffing, and marketing

By monitoring your KPIs, you’ll gain valuable insights that help you take control of your growth and set realistic goals.

Key KPIs Every Salon Should Track

Tracking the right KPIs can reveal patterns that will shape your strategy. Here are some important metrics to watch:

1. Sales Performance

• Total Sales Revenue

• Average Ticket Value (average spend per customer)

• Retail Sales Percentage (the percentage of total sales that comes from retail products)

2. Customer Metrics

• New Client Retention Rate

• Repeat Client Rate

• Average Visits Per Client

3. Staff Performance

• Sales Per Employee

• Service to Product Conversion Rate (how often staff successfully sell retail after a service)

• Appointment Rebooking Rate and Membership Sales

4. Marketing Metrics

• Social Media Engagement

• Email Open Rates and Click-Through Rates

• Website Traffic and Online Booking Numbers

How to Start Tracking KPIs

Starting with KPIs doesn’t have to be overwhelming. Follow these steps to build your system:

1. Identify Your Goals:
Decide what you want to improve—increased sales, improved customer retention, or better staff performance. Choose KPIs that align with these goals.

2. Choose the Right Tools:
Many POS systems and salon software platforms have built-in reporting features that make tracking KPIs simple. Excel or Google Sheets can also be great tools to start with.

3. Set Benchmarks:
Review your past data to establish a starting point. Knowing your current numbers helps you set realistic goals for improvement.

4. Track Consistently:
Consistency is key. Review your KPIs weekly or monthly to monitor progress and identify trends.

5. Take Action:
Your KPIs should guide your decisions. If retail sales are low, focus on staff training for product recommendations. If your rebooking rate is down, consider adding incentives to encourage repeat appointments.

Understanding the Numbers

Numbers alone won’t grow your business—it’s how you interpret and act on them that makes the difference. For example:

• A high rebooking rate shows your team is doing well at securing future business.

• A low average ticket value might indicate your team needs coaching on upselling or recommending premium services.

• Increased website traffic without improved bookings may mean you need clearer calls to action online.

Take Control of Your Growth

By tracking KPIs and using those insights to make informed decisions, you’ll stay ahead of trends, improve customer experiences, and maximize your salon’s potential.

For additional tips on staff sales techniques and performance coaching, be sure to check out our webinars and podcasts designed to help you elevate your team and drive results!

Ready to take your salon to the next level? Start tracking your KPIs today and watch your business thrive!

Brand Consistency: Why Every Detail Matters in Your Salon’s Image 12 Mar 2025, 3:16 pm

In the competitive world of salon businesses, it’s easy to think that your brand is just about your logo, your services, or the latest trends you offer. But here’s the truth: brand consistency is what truly sets successful salons apart from the rest. Every little detail—whether it’s your salon’s color scheme, the tone of your social media posts, or even the way you greet clients—plays a vital role in shaping your salon’s identity and building lasting relationships with customers.

Brand consistency is about more than just a logo or tagline—it’s about creating a cohesive experience for your customers that reflects who you are, what you stand for, and why clients should keep coming back.

1. Your Brand Is Your Salon’s First Impression

The first thing potential customers will notice about your salon is your branding. From the moment they walk in the door or visit your website, they begin to form an opinion based on your image. A strong, consistent brand makes that first impression unforgettable, helping you stand out and make an immediate connection.

Tip: Ensure your logo, colors, and fonts are cohesive across all platforms—whether that’s on your website, social media, promotional materials, or in the physical space of your salon. Consistency in these elements signals professionalism and trustworthiness to your clients.

2. Consistency Builds Trust

When customers visit your salon or interact with your brand online, they’re looking for an experience they can count on. If your messaging is inconsistent—one minute you’re promoting “luxury,” and the next you’re pushing “affordable” options—customers might feel confused or unsure of what your brand represents.

Tip: Define your brand values clearly and make sure they’re communicated consistently in everything you do. Whether you’re offering premium services or focusing on inclusivity and accessibility, let your brand message remain steady and clear. This builds trust, and trust breeds loyalty.

3. Your Salon’s Atmosphere: More Than Just a Space

The atmosphere of your salon plays a huge role in how your clients perceive your brand. The physical design, from the color palette to the furniture and decor, should reflect your salon’s values and aesthetic. A mismatch between your branding and your space can confuse clients and create a disjointed experience.

Tip: Take time to align your interior design with your brand’s identity. If your brand conveys a chic, high-end image, your salon’s interior should reflect that—think sleek, modern furniture and a minimalist color palette. If your brand is more relaxed and approachable, opt for cozy, welcoming decor with pops of color.

4. Consistency on Social Media & Marketing Materials

Your social media presence is one of the most important ways you can communicate with potential and current clients. When your social media posts, website, and marketing materials all align, it creates a seamless experience for your audience, helping them recognize and connect with your brand on a deeper level.

Tip: Stay consistent with your voice and style on social media. Use the same color scheme, language, and tone across all posts, stories, and ads. Whether you’re promoting a service or sharing client testimonials, keep your branding uniform to build recognition and trust.

5. Brand Consistency Creates a Memorable Experience

Consistency isn’t just about logos and colors—it’s about the experience you create for your clients from start to finish. Whether it’s how your staff greets clients, the quality of your services, or how you follow up after appointments, every interaction with your salon should reinforce your brand. Clients should feel that they’re receiving the same high standard every time they walk through your doors.

Tip: Train your staff to understand and embody your brand in everything they do. From their interactions with clients to the way they represent your salon on social media, your team should be consistent in delivering the brand experience that clients expect.

6. Small Details Make a Big Impact

Brand consistency isn’t just about big-picture items like your logo—it’s also about the small details. Whether it’s the way your staff’s uniforms align with your brand colors or the tone of the language used in emails, every tiny detail contributes to the overall perception of your salon.

Tip: Pay attention to the small things that can make a difference, like branded thank-you cards, consistent signage, and well-designed promotional materials. It’s these little touches that elevate your brand and leave a lasting impression on clients.

7. Create Emotional Connections with Clients

When your brand is consistent, you build an emotional connection with your clients. A consistent brand creates familiarity, which can foster a sense of loyalty and attachment. Your clients will begin to associate your salon with the feelings of trust, luxury, or relaxation that your brand evokes.

Tip: Incorporate elements of your brand’s personality into every client interaction. Whether it’s a personal thank-you note after a visit or a special offer for loyal clients, make sure your brand’s voice feels authentic and approachable. Clients who feel emotionally connected to your brand are more likely to return.

8. Brand Consistency Reflects Professionalism

A salon that maintains brand consistency communicates professionalism. It shows that you care about the details and that you take your business seriously. In an industry where first impressions are everything, professionalism sets you apart from competitors.

Tip: Regularly evaluate your branding to ensure it’s aligned with your salon’s growth and changes. As your business evolves, so should your brand. Whether that’s updating your logo, revamping your website, or refreshing your social media strategy, make sure your branding reflects the level of professionalism you want to convey.

Conclusion

Your salon’s brand isn’t just a logo or tagline—it’s the entirety of your customer experience. From your website and social media to the atmosphere of your salon and the way your team interacts with clients, every detail matters. By maintaining brand consistency, you create a seamless, memorable experience that keeps clients coming back and helps you stand out in a crowded market. In the end, consistency builds trust, and trust turns first-time clients into loyal fans.

Staff Management 101: Hiring, Training, and Retaining a Rockstar Team 5 Mar 2025, 8:54 pm

Your team is the backbone of your salon. A well-trained, motivated, and engaged staff can elevate the customer experience, drive sales, and set your business apart from the competition. But how do you find the right people, train them effectively, and keep them performing at their best?

At Heartland, we know that staff management is an ongoing process, which is why we offer podcasts and webinars to help you train your team on sales techniques, customer engagement, and salon success strategies.

It's Not Magic, It's Math: Podcast Click Here Webinar Click Here

Sales Strategies That Work: Webinar Click Here

Let’s break down the essentials of hiring, training, and retaining a rockstar team that will keep your salon thriving.

Step 1: Hiring the Right People

Finding the perfect team members starts with knowing exactly what you need. Look for candidates who are:
✔ Passionate about customer service – A great attitude is just as important as experience.
✔ Sales-driven – Your team should be comfortable recommending products and services.
✔ Team players – Salon success relies on a strong, cooperative work environment.

💡 Pro Tip: During the interview, ask situational questions like, “How would you handle a hesitant customer?” to gauge their problem-solving and sales skills.

Step 2: Training for Success

Hiring the right team is just the beginning—proper training is key to ensuring they excel. A solid training program should cover:

🔹 Product Knowledge – Staff should confidently educate customers on lotions, memberships, and sunless services.
🔹 Sales Techniques – Teach them how to upsell without being pushy. Check out our sales training webinars here! 
🔹 Customer Service Excellence – How to build trust, create a welcoming experience and handle objections.

🎧 Want in-depth sales strategies? Listen to our Heartland Presents – Let’s Talk Tanning podcast for expert advice! 

Step 3: Retaining Your Rockstar Team

Hiring and training are important, but keeping your best employees is what truly creates long-term success. Here’s how to keep your team engaged and motivated:

✔ Recognition & Incentives – Celebrate wins, whether it’s hitting a sales goal or providing exceptional service.
✔ Growth Opportunities – Offer continued education, certifications, or leadership paths.
✔ Strong Culture & Communication – A positive work environment and clear expectations make all the difference.

Ready to Build Your Best Team Yet?

Managing a team takes commitment and strategy, but with the right approach, your salon can have a high-performing staff that drives success.

🎧 Need help training your team? Don’t do it alone! Our podcasts and webinars cover everything from sales techniques to customer service strategies. Check them out here.

Maximizing Success This Season: Focus on What Matters 27 Feb 2025, 9:30 pm

The busiest time of the year is here, and as a salon owner, your focus should be on maximizing success—not getting distracted by things that pull you away from growth. Diversion is frustrating, and manufacturers and distributors are constantly working to fight it, investing time and resources to combat the issue. While this challenge exists, your energy is best spent on what you can control—creating an exceptional experience for your customers and driving your business forward.

Stay Competitive and Focused

Are you being competitive with your pricing and programs? Are you making sure your team is educated and confident in their sales approach? The salons that thrive during the season are the ones that stay ahead by refining their offerings, motivating their staff, and focusing on customer experience.

Jessica Snider of New Sunshine emphasizes, “Stay focused on what matters—building relationships and delivering expert consultations. When we guide our clients with knowledge and trust, they won’t feel the need to search for answers elsewhere.”

Lisa Saavedra of Devoted Creations adds, “Success comes from building, refining, and elevating your business. As the world evolves—your business must too. Don’t sweat the small stuff or get lost in the distractions of others. Remember, don’t take criticism from people you wouldn’t go to for advice.”

The Power of Strong Customer Connections

Customers return to salons that offer more than just a service—they return for the experience, the trust, and the expertise. Make sure your staff is knowledgeable about every product and service you offer so they can confidently guide customers toward the best choices.

Gina Jaeger of Sun Evolutions highlights, “Customers are drawn to expert consultation, trust, and personalized experiences—things that online diversions or outside distractions can’t replicate.”

Jessica Stone of Heartland, who spent years behind the counter and managing salon teams, understands this firsthand. She shares, “Diversion wasn’t in my vocabulary. While I didn’t win every battle, I won the majority—and I can certainly help salons who are struggling with this.”

Stay the Course and Elevate Your Business

It’s easy to get caught up in frustrations or feel overwhelmed, but success comes from staying the course, investing in what works, and continually improving. Your time and energy should be spent on what drives real results:

• Educating your staff
• Enhancing customer experiences
• Strengthening your brand presence
• Creating a pricing and promotion strategy that keeps clients engaged

At Heartland, we are committed to helping salons grow, succeed, and navigate challenges with confidence. This season, stay focused, stay competitive, and remember—you set the standard for success in your business.

Lisa Saavedra said it best: “Success comes from building, refining, and elevating your business. As the world evolves—your business must too.” Now is the time to embrace that mindset and make this season your best yet.

Building Loyalty: How to Create Memorable Customer Experiences 19 Feb 2025, 3:28 pm

In today’s fast-paced world, customers have endless choices at their fingertips, making brand loyalty harder to come by. With the rise of social media and online reviews, a single memorable experience (good or bad) can leave a lasting impact. So, how do you create experiences that not only attract customers but also turn them into lifelong loyal advocates? It all comes down to crafting meaningful, memorable interactions that resonate with your customers on a personal level.

Here are several tips on how to build a loyal customer base by creating unforgettable experiences.

1. Personalize Every Interaction

Gone are the days when one-size-fits-all marketing worked. Today’s customers expect brands to know who they are, what they like, and how they prefer to engage. Personalizing the customer experience goes beyond using their first name in an email—it’s about anticipating their needs, making recommendations, and offering tailored services.

Tip: Use customer data to personalize interactions. For example, if a customer has purchased a particular product from you before, recommend similar items or offer them exclusive deals on new arrivals they might like. Show them you’re paying attention to their preferences.

2. Create a Welcoming Atmosphere

Whether in-person or online, the environment in which your customers interact with your brand plays a crucial role in how they feel about your business. A welcoming atmosphere makes customers feel valued, which can turn an ordinary interaction into a memorable one. This applies to your physical space as well as your digital presence.

Tip: In your physical space, ensure your store is clean, well-lit, and inviting. Friendly staff who greet customers with a smile can work wonders. For online experiences, ensure your website or social media platforms are easy to navigate and offer a seamless user experience. Small touches—like personalized email responses—can go a long way in making customers feel seen.

3. Offer Value Beyond the Transaction

Building loyalty is not just about making a sale; it’s about creating an experience that leaves customers feeling that they’ve gained something meaningful. Offer value in ways that go beyond the products or services you sell. Think about how you can surprise and delight your customers.

Tip: Consider providing helpful resources like blog posts, tutorials, or exclusive content that enhances your customers’ lives. For example, a beauty salon might offer skincare tips, while a fitness center could provide personalized workout plans. By giving more than they expected, you create a lasting connection.

4. Consistency is Key

A great experience should never feel like a fluke. Customers expect the same level of quality and service every time they interact with your brand. Whether it's the product, the service, or the support, consistency fosters trust—and trust builds loyalty.

Tip: Create standards for customer service, product quality, and delivery times that are non-negotiable. Then, ensure your entire team is trained and aligned to meet these expectations at all times. Consistency builds confidence in your brand.

5. Make Customers Feel Heard

Listening to your customers is one of the most powerful tools in building loyalty. When customers feel that their feedback is valued and taken seriously, they are more likely to stay engaged with your brand. Not only does this make them feel appreciated, but it also shows them that you’re committed to improving and evolving.

Tip: Use surveys, polls, or social media to actively solicit feedback. Respond to customer comments—both positive and negative—and use their input to improve your offerings. If you make changes based on customer suggestions, let them know they had a hand in shaping your brand’s direction.

6. Reward Loyalty

Everyone loves a good reward, and loyal customers love feeling appreciated. Building a rewards program or offering special perks for repeat customers is a great way to show your appreciation and incentivize continued business.

Tip: Develop a loyalty program that offers exclusive discounts, special birthday offers, early access to sales, or even free gifts. Ensure that customers feel the benefits of their loyalty are worth it and that they’re getting something extra for their continued support.

7. Go Above and Beyond in Customer Service

Customer service is often the determining factor between a one-time customer and a repeat client. Exceptional service doesn’t just solve problems—it exceeds expectations. Whether it’s fast response times, resolving issues without hassle, or offering personalized attention, great customer service makes an indelible mark.

Tip: Train your team to anticipate customer needs and handle requests with a positive, can-do attitude. A follow-up after a purchase or service to ensure satisfaction is another way to show you care. Going that extra mile will make customers feel special.

8. Surprise and Delight with Unexpected Gestures

Sometimes, the smallest, most unexpected gestures can leave the most lasting impact. Going beyond the usual service and surprising customers with something extra can create the kind of memories that lead to lasting loyalty.

Tip: Send a handwritten thank-you note, offer an unexpected upgrade, or provide a small gift with a purchase. It doesn’t have to be extravagant—just thoughtful and unexpected enough to surprise your customers and show them that you appreciate their business.

9. Engage Your Customers on Social Media

In today’s digital age, customers expect brands to have a presence on social media. More than just a platform for advertising, social media provides an opportunity to connect with customers on a more personal level. Engaging with your followers, responding to comments, and sharing valuable content creates a two-way relationship that strengthens loyalty.

Tip: Use social media not just for promotional purposes, but as a channel to engage with your customers. Respond to comments and direct messages, ask for their opinions, and share behind-the-scenes content. Creating a sense of community online can build loyalty that extends offline.

10. Make Your Brand a Part of Their Lifestyle

When your brand becomes a natural part of a customer’s life, loyalty follows. This doesn’t just mean offering products or services; it means becoming an integral part of their daily routine, mindset, or values.

Tip: Create experiences that align with your customers’ lifestyles. Whether it’s hosting events, sharing content that resonates with their interests, or offering products that meet their needs, position your brand as a valuable and indispensable part of their lives.

Building customer loyalty is not about offering one amazing experience and calling it a day. It’s about creating a consistent, personalized, and value-driven experience at every touchpoint. By making your customers feel heard, appreciated, and understood, you turn a simple transaction into a lasting relationship. Start today by taking these steps to create memorable experiences, and watch your loyal customer base grow.

The Power of Social Media in 2025: Tips to Stay Ahead of the Algorithm 12 Feb 2025, 5:07 pm

In 2025, social media continues to reign as a critical pillar for building brand awareness, engaging with customers, and driving sales. However, the evolving algorithms on platforms like Facebook, Instagram, TikTok, and LinkedIn can feel like a moving target, leaving businesses scrambling to keep up. To help you stay ahead of the curve, here are a few key strategies for making your social media efforts effective and ensuring your content reaches the right audience.

1. Embrace Video Content (Especially Short-Form)

It’s no secret: video is king in 2025. With short-form videos dominating platforms like TikTok, Instagram Reels, and even Facebook, creating captivating video content is a must. But it’s not just about posting any video—engagement is the name of the game. The algorithm favors videos that grab attention within the first few seconds, keep viewers watching to the end, and encourage interaction (likes, comments, shares).

Tip: Focus on creating content that sparks curiosity and offers value. Whether it's quick tutorials, behind-the-scenes footage, or funny clips, aim to create shareable videos that resonate with your audience’s interests.

2. Master the Art of Consistency

Consistency isn’t just about posting regularly—it’s about maintaining a consistent brand voice, aesthetic, and message across all your platforms. The algorithm favors brands that have a consistent presence and engagement. Whether you’re posting daily, weekly, or bi-weekly, make sure your content follows a rhythm that keeps your audience coming back for more.

Tip: Use social media scheduling tools to plan your posts in advance. This ensures you're consistent without the last-minute rush, giving you time to fine-tune your messaging.

3. Leverage User-Generated Content (UGC)

User-generated content (UGC) isn’t just a buzzword; it’s a powerful tool for building trust and fostering community. The algorithm loves UGC because it boosts engagement and provides authentic social proof. Encourage your customers or followers to create content featuring your products, services, or brand and repost it on your feed.

Tip: Run hashtag campaigns or contests that motivate your audience to share their own content. Not only will this engage your community, but it will also help your content appear in more feeds.

4. Understand Your Audience & Their Needs

Algorithms are designed to push content to users based on their interests and behaviors. In 2025, it’s more important than ever to understand what your audience wants and needs. This means regularly reviewing your social media insights and adjusting your content accordingly.

Tip: Use platform analytics to track which types of posts get the most engagement and adapt your strategy based on this data. Don’t be afraid to experiment with different content formats and topics to see what resonates best.

5. Optimize for Search & Hashtags

SEO isn’t just for websites anymore—social media has its own search algorithms. In 2025, optimizing your posts with the right keywords, captions, and hashtags will increase your visibility. Hashtags are particularly important, as they allow users who don’t follow you to discover your content.

Tip: Research trending and relevant hashtags in your niche and include a mix of broad and niche tags in your posts. Don’t overload your captions with hashtags, but strategically use them to maximize discoverability.

6. Stay Agile & Adapt to New Features

Social media platforms are constantly evolving. New features and tools are introduced regularly, and the brands that adapt quickly are often the ones that see the best results. Whether it’s new story features, updated algorithms, or emerging platforms, staying agile is key to maintaining a competitive edge.

Tip: Keep an eye on announcements from social media platforms, and be one of the first to test out new features. Early adoption can give you a significant advantage in terms of visibility and engagement.

7. Humanize Your Brand

In 2025, people crave authenticity. The algorithm pushes content that feels real and human, so it’s important to let your brand’s personality shine through. Whether it's through casual, relatable posts, or responding directly to comments and messages, show your audience the faces behind the brand.

Tip: Share personal stories, employee highlights, and behind-the-scenes content to create deeper connections with your audience.

8. Focus on Community Building

Building a community is one of the most powerful ways to stay ahead of the algorithm. Rather than just broadcasting messages, engage in meaningful conversations with your followers. Respond to comments, share user-generated content, and create spaces where your audience feels heard and valued.

Tip: Use polls, quizzes, and live Q&As to encourage real-time engagement and foster a sense of community among your followers.

The social media landscape in 2025 is fast-paced, but with the right strategies, you can not only keep up but also lead the way. Embrace video, stay consistent, use UGC, optimize for search, and, most importantly, foster a community that feels connected to your brand. By staying adaptable and putting your audience first, you’ll stay ahead of the algorithm—and ahead of your competitors.

How to Differentiate Your Tanning Salon in a Competitive Market 5 Feb 2025, 5:06 pm

The tanning industry is booming, but standing out in a crowded market takes more than great beds and bronzed results. To truly differentiate your salon, you need to create a unique experience, build customer loyalty, and innovate your offerings.

Here’s how real salons have succeeded in setting themselves apart—and how you can do the same!

1. Offer More Than Just Tanning

💡 Case Study: The Wellness Boost
A salon in Florida noticed that its competitors were all offering the same basic tanning services. To stand out, they expanded their offerings to include red light therapy, an infrared sauna, and a hydration station.

✅ This helped them attract new customers who were interested in wellness treatments, not just tanning.
✅ It also increased their average ticket sales—instead of just a tanning session, customers were bundling wellness services!

👉 Takeaway: Look beyond tanning! Services like red light therapy, spray tanning, or body contouring can boost your revenue and bring in a fresh audience.

2. Create a Signature Experience

💡 Example: The Luxury Touch
One salon transformed their space into a mini spa experience:

• Offered chilled lavender towels after sessions.
• Provided Bluetooth speakers in high-end tanning beds.
• Had luxury seating and a refreshment bar with infused water and herbal tea.

Their customers LOVED the added pampering, and the salon quickly became THE place to tan in their town.

👉 Takeaway: Elevate the customer experience! Little luxuries can make a big difference and keep customers coming back.

3. Educate Your Customers

💡 Case Study: The Knowledge Hub
A tanning salon in Texas realized that many customers were using the wrong lotions and didn’t understand skin typing. So, they:
✅ Trained staff to be tanning consultants, not just employees.
✅ Hosted Instagram Q&A sessions explaining different lotions and their benefits.
✅ Created quick educational videos on their website about UV tanning vs. spray tanning.

The result? Customers trusted them more and spent more on the right products!

👉 Takeaway: Educate, don’t just sell. When you teach customers why certain products and services work, they feel confident and loyal to your brand.

4. Focus on Membership & Loyalty Programs

💡 Example: The VIP Club That Created FOMO
A salon in California launched a “Glow Club” membership:
• Exclusive perks like first access to new lotions and priority booking.
• Discounted unlimited tanning for members.
• Birthday & referral rewards (a free upgrade or product gift).

Within six months, membership sign-ups doubled—and customers raved about feeling like VIPs.

👉 Takeaway: A great loyalty program not only keeps customers engaged but increases revenue and word-of-mouth referrals.

5. Nail Your Online Presence

💡 Case Study: The Social Media Superstar
One salon tripled its online bookings by:
• Posting Instagram reels & TikToks showing before/after tanning results.
• Encouraging clients to post reviews and tag the salon in their selfies.
• Using Instagram Stories to highlight flash sales and product demos.

This built trust and created a FOMO effect—people wanted to book just to be part of the excitement!

👉 Takeaway: Be active online. If you’re not showing up on social media, your competitors are.

6. Build a Community

💡 Example: The Salon That Became a Hangout Spot

A Midwest salon transformed its business by making it a local hotspot:
• Partnered with local boutiques & fitness centers for co-promotions.
• Hosted "Self-Care Sundays” with mini facials, spray tans, and local vendors.
• Created an Instagram-worthy corner where clients could take post-tan selfies.

Their customers felt connected to the brand—and the salon’s word-of-mouth referrals exploded!

👉 Takeaway: Don’t just be a business. Be part of your community.

Final Thoughts: Be Bold, Be Different!

Standing out in a competitive tanning market means going beyond the basics. The best salons are the ones that:
 • Create memorable experiences
 • Educate customers & build trust
 • Offer value-packed memberships
 • Engage both online and in the community

How to Create an Annual Marketing Plan That Drives Results 29 Jan 2025, 2:34 pm

The Secret to a Successful Salon? A Solid Plan!

Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!

Think of your annual marketing plan like your salon’s GPS. Without it, you’re just hoping to end up at “Successville.” With it? You’ve got a clear roadmap to get there, complete with detours for promotions, events, and seasonal trends.

So, let’s dive into how to create an annual marketing plan that actually drives results—because hoping for more foot traffic isn’t a strategy, but planning for it is!

Step 1: Review & Reflect on the Past Year

Before we start mapping out your future success, let’s take a quick look in the rearview mirror.

• What worked last year? Did a particular promotion, sale, or social media campaign bring in a surge of customers?
• What flopped? No shame here—every business has trial-and-error moments. Learn from them!
• What were your peak seasons? Identify when business naturally booms and when you need to ramp up your efforts.
• What did your customers love most? If they went crazy for a VIP membership or seasonal lotion promo, that’s gold!

Actionable Tip: Gather insights from your tanning software, sales reports, and even client feedback to make data-driven decisions for the year ahead.

Step 2: Set Clear (and Achievable) Goals

Now that you’ve got a handle on last year, it’s time to set goals for this one. But not just any goals—SMART goals.

That means making them:
✅ Specific (Example: Increase spray tan appointments by 20%)
✅ Measurable (Track lotion sales with each tan package)
✅ Achievable (Let’s be real—doubling revenue overnight isn’t the move)
✅ Relevant (Focus on what impacts your business most)
✅ Time-bound (Set a deadline—like hitting X sales by summer)

Some great marketing goals might be:
🎯 Grow your salon’s Instagram followers by 30% by summer
🎯 Increase email open rates to 25%
🎯 Sell 50 VIP memberships before the spring rush

Actionable Tip: Break big goals into quarterly milestones so they feel less overwhelming.

Step 3: Map Out Seasonal Promotions & Key Campaigns

Your salon business isn’t the same all year—so your marketing shouldn’t be either! Think seasonally and plan accordingly.

Your Year at a Glance:

• Winter: New Year, New Glow – Kick off the year with goal-setting and skin-care-focused marketing.
• Spring: Spring Break Ready – Focus on tanning packages, new arrivals, and pre-summer promotions.
• Summer: Glow All Summer – Boost sunless sales, upsell lotions, and promote memberships.
• Fall: Back to Routine – Market wellness add-ons like red light therapy & skincare for cooler months.
• Holiday Season: Gift Cards & Glow – Push retail sales, bundles, and VIP packages.

Actionable Tip: Use a simple marketing calendar (Google Sheets, Trello, or a planner) to map out promotions month by month.

Step 4: Optimize Your Marketing Channels

Once you’ve got a plan, you need to get the word out! Here’s where to focus your efforts:

🖥 Social Media (Instagram, TikTok, Facebook)

• Post 3-5x per week (behind-the-scenes, client results, promos).
• Use Reels and Stories to show real-time results and salon vibes.
• Run occasional giveaways to boost engagement.

📧 Email Marketing

• Send 1-2 engaging emails per month (promos, tips, exclusive deals).
• Keep it short, sweet, and visually appealing.
• Segment lists for better personalization (VIPs, seasonal tanners, new clients).

📲 Salon App & Text Alerts

• Notify clients of flash sales, appointment reminders, and exclusive VIP deals.
• Keep messages short and actionable (Example: “✨ This week only—10% off all lotions! Book now!”).

💻 Website & Google My Business

• Keep your website updated with new services, promos, and FAQs.
• Encourage Google Reviews—they boost credibility and rankings.
• Use SEO-rich blog posts (like this one 😉) to attract organic traffic.

Step 5: Track, Adjust & Keep It Fun!

No marketing plan is one-and-done—it’s all about adjusting as you go.

• Track results monthly (engagement, sales, new clients).
• Test new things—A/B test subject lines, run different ads, and experiment!
• Keep it FUN—your energy sets the tone for your salon’s brand.

Final Takeaway: Make 2025 Your Best Year Yet!

A well-planned annual marketing strategy is your salon’s best tool for consistent growth and success. By setting clear goals, leveraging seasonal trends, and using multiple marketing channels, you’ll be ahead of the game—and your competition.

So, grab your planner, map out your year, and get ready to GLOW BIG in 2025!

Need help stocking up for your biggest promotions? Heartland is here to support you with the best products, equipment, and expertise in the industry.

💡 Let’s make this your best year yet—together!

Maximizing In-Season Sales and Budgeting for Slow Periods in Your Indoor Tanning Salon 22 Jan 2025, 3:09 pm

Running an indoor tanning salon involves not only navigating through slow seasons but also maximizing sales during peak periods to buffer against the quieter months. Here's how you can effectively manage your budget to capitalize on in-season sales and sustain your business during slower periods:

1. Maximizing In-Season Sales:

• Strategic Promotions: During peak seasons, leverage strategic promotions and marketing campaigns to drive foot traffic and encourage repeat visits. Offer enticing deals on tanning packages, memberships, and retail products to capitalize on increased demand.

• Upselling and Cross-Selling: Train your staff to upsell and cross-sell additional services or products to customers. For example, suggest premium tanning lotions or upgrade options to enhance the tanning experience and increase the average ticket size.

• Customer Loyalty Programs: Implement customer loyalty programs that reward repeat visits and referrals. Offer incentives such as discounted or free tanning sessions, exclusive access to special events, or loyalty points redeemable for products or services.

2. Budgeting for Slow Periods:

• Allocate Funds Wisely: During peak seasons, set aside a portion of your revenue as a contingency fund to cushion the impact of slower months. Create a separate savings account specifically designated for budgeting during off-peak periods.

• Cost-Effective Marketing: Instead of splurging on expensive marketing initiatives during slow seasons, focus on cost-effective strategies that yield a high return on investment. This could include targeted email campaigns, social media promotions, or referral programs.

• Strategic Investments: Use surplus funds from peak seasons to make strategic investments in your salon infrastructure or equipment upgrades that enhance efficiency, improve customer experience, and reduce operating costs in the long run.

3. Flexible Pricing Strategies:

• Dynamic Pricing: Implement dynamic pricing strategies that adjust tanning session rates based on demand and time of day. Offer discounted rates during off-peak hours to incentivize visits and optimize revenue generation throughout the day.

• Seasonal Packages: Introduce seasonal tanning packages or bundles that offer discounted rates for multiple sessions purchased upfront. Promote these packages during slower months to encourage prepayment and secure cash flow.

4. Diversify Revenue Streams:

• Retail Expansion: Expand your retail offerings beyond tanning products to include complementary skincare, beauty, and wellness items. Diversifying your product range can attract a broader customer base and generate additional revenue streams year-round.

• Additional Services: Explore opportunities to introduce new services or experiences that cater to evolving customer preferences and trends. Consider incorporating services such as spray tanning, red light therapy, or teeth whitening to diversify your salon's offerings.

By implementing these strategies, you can effectively maximize sales during peak seasons and budget your funds to sustain your indoor tanning salon during slower periods. With careful planning, strategic investments, and a focus on customer satisfaction, you can navigate through the highs and lows of seasonal fluctuations while maintaining long-term financial stability and success.

Why VIBE 2025 Will Set the Tone for the Best Year Yet 15 Jan 2025, 3:02 pm

The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.

Whether you’re a first-time attendee or a Heartland Expo veteran, this year’s event promises to deliver game-changing insights, incredible networking opportunities, and memories that will last a lifetime. Here’s a sneak peek at why VIBE 2025 will be the ultimate catalyst for success in your salon.

1. Exclusive Product Launches and Spotlights

Be prepared to be blown away by the latest innovations in the tanning and spa industry. VIBE 2025 will be the first place to see new product launches, must-have retail items, and cutting-edge equipment that will give your salon the edge it needs to stand out in the year ahead.

Get ready for:

• Product Spotlights—a chance to dive deep into the products your customers will be asking for.
• Expert demonstrations on how to integrate new offerings into your salon to boost revenue.
• A first look at exciting retail opportunities that your clients will love.

2. Strategies to Transform Your Business

VIBE is all about growth—both personal and professional. This year’s mainstage sessions and breakout classes have been carefully curated to equip you with actionable strategies to elevate your salon.

Some highlights include:

• Mainstage Presentation: “Something Greater Is Always Possible”—get inspired to reach goals you haven't thought of yet.
• Breakout Classes:
  • AMPLIFY YOUR REACH: Social media marketing and ambassador programs that drive engagement and sales.
  • BRAND BOLDLY: Strategies to build strong brand awareness with Bear Naked’s Victoria Cordes.
  • HOSTING STELLAR IN-SALON EVENTS: From concept to execution with Midas Touch owner Amy Ringler.

These sessions are designed to deliver value from day one—so come prepared to take notes and leave inspired to put your new knowledge into action.

3. Celebrate Mardi Gras in Style

You work hard all year, so let’s celebrate your dedication with a night to remember! Join us at our Mardi Gras-themed party at the VooDoo Lounge, hosted by Devoted Creations. Expect an evening of incredible food, great company, and entertainment that will have you dancing the night away.

It’s the perfect opportunity to unwind and connect with your industry peers in a fun, lively atmosphere. Bring your beads and get ready for a party like no other!

4. The Power of Connection

One of the most impactful aspects of VIBE is the sense of community that it creates. You’ll be surrounded by passionate salon owners, talented staff, and industry leaders who share your drive to succeed.

From casual conversations in the hallways to powerful networking sessions, you’ll leave VIBE with new friendships, valuable partnerships, and a renewed sense of purpose.

As one past attendee said:
"It’s always a blast when I get to be around the people who love the same thing I do. Learned lots and ready to bring all the knowledge and goodies back home. Thank you, Heartland, for another amazing year!"

5. Feel the Energy

If there’s one thing you can count on at VIBE, it’s the energy. From the moment you arrive, you’ll feel the excitement buzzing through every room, every conversation, and every session. That energy will stay with you long after the event, propelling you forward into a year filled with growth and opportunity.

6. A Vision for the Future

Heartland has always been committed to innovation, and this year, we’re showcasing our most exciting advancements yet. From our groundbreaking app that streamlines salon operations to the success of our Heartland Podcast, we’ve made it our mission to support you in every aspect of your business.

At VIBE, you’ll get a firsthand look at our vision for the future of the tanning and spa industry and how we plan to help you grow and thrive in the years to come.

7. Let’s Make 2025 Unforgettable

As we prepare to kick off VIBE 2025, we want to thank YOU—our valued attendees—for being part of this incredible event. Your commitment to growth, innovation, and excellence inspires everything we do, and we can’t wait to see you bring the energy and excitement to VIBE.

This is more than just a conference. It’s an experience. It’s a community. It’s the spark that will set the tone for your best year yet.

Final Reminder: What to Bring

• An open mind and a willingness to learn.
• Business cards for networking.
• Comfortable shoes for exploring everything VIBE has to offer.
• Your team—this event is for everyone!

And most importantly, bring your excitement because we’re about to make magic happen.

The countdown is almost over. We can’t wait to welcome you to VIBE 2025—see you soon!

New Year, New Goals: How to Set and Achieve Milestones for Your Salon in 2025 8 Jan 2025, 4:27 pm

As the clock resets and we welcome 2025, it’s the perfect time to take a step back, reflect on your salon’s progress, and set ambitious yet achievable goals for the year ahead. Whether you’re looking to increase revenue, attract new clients, or expand your services, this is your chance to take your tanning salon or spa to the next level.

At Heartland, we’ve spent decades helping salon owners like you build thriving businesses. As your trusted partner in the indoor tanning industry, we’re here to help you lay the groundwork for success in 2025 with strategic goal setting and the tools to make those goals a reality.

Why Setting Goals Is Key to Success

Running a tanning salon or spa comes with its fair share of challenges, from managing staff to staying ahead of industry trends. Without clear goals, it’s easy to lose focus. Setting milestones gives you a roadmap to follow, helping you track your progress and stay motivated throughout the year.

Think of your 2025 goals as your salon’s GPS—guiding you toward your destination and ensuring you don’t get lost in the day-to-day hustle.

3 Steps to Setting and Achieving Your 2025 Goals

1. Reflect on Last Year

Before setting new goals, take a moment to evaluate 2024. What were your biggest wins? Where did you fall short? Understanding what worked—and what didn’t—will help you identify areas for growth.

Questions to ask yourself:

• Did I meet my revenue targets?
• How successful were my marketing campaigns?
• What feedback did I receive from clients and staff?
• Did I invest in new equipment, services, or technology that made an impact?

Pro Tip: Look at your salon’s data, like customer retention rates, sales trends, and top-performing products. These insights will help you set measurable goals for 2025.

2. Set SMART Goals

When it comes to goal-setting, the key is to think SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Vague resolutions like “increase sales” or “get more clients” won’t give you a clear path forward. Instead, break down your goals into actionable steps.

Example SMART Goals for 2025:

• Revenue Growth: Increase retail sales by 20% by introducing new product bundles and staff incentives.
• Client Retention: Boost client retention rates by 15% through a revamped loyalty program.
• Service Expansion: Launch two new wellness services, such as red light therapy or sunless tanning packages, by June.
• Education: Send your staff to at least one industry event (like our upcoming VIBE 2025) to improve product knowledge and sales techniques.

By making your goals specific and trackable, you’ll be able to celebrate each win as it comes.

3. Create a Plan of Action

Once you’ve identified your goals, the next step is execution. Break your goals into smaller, manageable tasks and assign timelines to each one. This will help you stay on track and avoid feeling overwhelmed.

For example: If your goal is to introduce new retail displays in your salon, your action plan might look like this:

1. Research top-performing products in January.
2. Design and order displays by February.
3. Train your staff on upselling techniques in March.
4. Launch the new displays in April with a promotional campaign.

Don’t forget to communicate your goals with your team! When everyone is aligned, it’s easier to work together toward success.

How Heartland Can Help You Achieve Your Goals

At Heartland, we believe in empowering tanning salon and spa owners with the tools, products, and support needed to achieve their dreams. Here’s how we can partner with you in 2025:

• Access to Top Products: Stay ahead of client demand with our wide selection of tanning lotions, lamps, equipment, and sunless solutions.
• Industry Expertise: Leverage our decades of experience to make informed decisions about your business.
• Exclusive Events: Attend VIBE 2025, the industry’s most anticipated event, for hands-on learning, networking, and inspiration.
• Marketing Support: Use our app to access promotional assets, social media tips, and new arrivals to keep your marketing fresh.
• Technical Assistance: Our experienced reps are always available to troubleshoot issues, provide product recommendations, and help you grow your business.

By streamlining your operations and utilizing the resources we provide, you’ll free up time to focus on what matters most—building a salon that your clients love.

A Look Ahead: VIBE 2025

Speaking of goals, make it a priority to join us for VIBE 2025—the ultimate educational and networking event for tanning salon and spa owners. With innovative workshops, exclusive product launches, and the energy of the industry’s top leaders, VIBE is your opportunity to learn, grow, and set your salon up for long-term success.

Let’s Make 2025 Your Best Year Yet

The start of a new year is full of possibilities. With clear goals and a strong plan, there’s no limit to what your salon can achieve in 2025. And remember, you’re not in this alone—Heartland is here to support you every step of the way.

What are your goals for 2025? Contact us to find out how we can help you achieve them. Here’s to a year of growth, success, and glowing tans!

Spotlight on Devoted Creations: Our Top VIBE 2025 Sponsor 2 Jan 2025, 2:44 pm

As we gear up for VIBE 2025, we couldn’t be more excited to highlight one of our most valued partners and top event sponsors: Devoted Creations. Known for their cutting-edge skincare ingredients, trend-setting popularity, and commitment to salons, Devoted Creations is pulling out all the stops this year. From exclusive product showcases to game-changing sessions and unforgettable celebrations, they’re bringing their A-game to VIBE 2025.

Here’s a sneak peek at what Devoted Creations has planned for this year’s event—and why you absolutely cannot miss it.

2025 Product Spotlight

Be the first to experience Devoted Creations’ 2025 Product Spotlight, where they’ll unveil their latest innovations in tanning lotions, skincare, and salon solutions. Known for its premium quality and trendsetting products, Devoted Creations continues to set the standard for what salon owners need to stay ahead in a competitive market. This exclusive session will give you the inside scoop on how their newest offerings can elevate your business and keep your customers returning for more.

Mardi Gras Party at the VooDoo Lounge

Let the good times roll! Devoted Creations is sponsoring an unforgettable Mardi Gras Party at the iconic VooDoo Lounge. Expect a night of dazzling lights, high-energy music, and plenty of fun as we celebrate the spirit of connection and community. This is your chance to let loose, network with industry peers, and make memories that will last long after the event ends. (And don’t forget your Mardi Gras beads!)

Mainstage Spotlight: GLOW GETTERS

Get ready for inspiration on the main stage! Devoted Creations will present their highly anticipated session: GLOW GETTERS: PROVEN STRATEGIES TO ATTRACT NEW CLIENTS. Whether you’re a salon owner looking to expand your customer base or a staff member eager to refine your sales approach, this session is packed with actionable advice to help you stand out and grow your business. Learn how to position yourself as a go-to destination for glowing skin and happy clients!

In-Depth Classes That Deliver Results

Devoted Creations is also hosting three incredible classes that tackle the core needs of modern salons. If you’re looking to boost your business and gain practical knowledge, these sessions are must-attends:

1. AMPLIFY YOUR REACH: SOCIAL MEDIA MARKETING AND AMBASSADOR PROGRAMS THAT WORK

Social media isn’t just a platform—it’s a powerful tool for growing your brand. Join the experts at Devoted Creations as they share proven strategies for leveraging social platforms, building influencer and ambassador programs, and reaching a broader audience. Learn how to create engaging content, connect with your ideal customers, and turn followers into loyal clients.

2. BRAND BOLDLY: SMART STRATEGIES TO BUILD STRONG BRAND AWARENESS

In partnership with Bear Naked’s owner, Victoria Cordes, this session will focus on how to create a bold, unforgettable brand. Whether you’re refreshing your existing image or starting from scratch, you’ll leave with a clear roadmap to establish a strong, consistent brand identity that resonates with your target audience.

3. HOSTING STELLAR IN-SALON EVENTS: FROM CONCEPT TO EXECUTION

Want to create unforgettable in-salon events that drive sales and build customer loyalty? Devoted Creations is teaming up with Amy Ringler, owner of Midas Touch, to show you how. This class will guide you through planning, promoting, and executing events that wow your customers and maximize your business potential.

Why Devoted Creations Is a Vital Partner for Your Success

Devoted Creations has been shaking up the tanning industry for years. From their premium product offerings to their focus on education and community, they understand the unique challenges and opportunities of running a successful salon. Their involvement in VIBE 2025 is a testament to their commitment to helping you thrive.

Don’t Miss Out!

VIBE 2025 is shaping up to be the most exciting event of the year, and Devoted Creations is playing a major role in making it unforgettable. Whether you’re attending their product spotlight, learning game-changing strategies in their sessions, or dancing the night away at the Mardi Gras party, Devoted Creations is here to help you shine.

We can’t wait to see you there—and neither can Devoted Creations!

For more updates and to explore the full schedule, visit our VIBE 2025 event page. Stay tuned for more exciting announcements as we count down to #VIBE25!

Reflecting on 2024: A Year of Innovation, Growth, and Connection 26 Dec 2024, 5:32 pm

As 2024 comes to a close, we at Heartland want to take a moment to reflect on what has been a truly remarkable year. This year, from industry-first innovations to unforgettable events, has been all about pushing boundaries, empowering our customers, and strengthening our community. Together, we’ve made 2024 a year to remember, and we couldn’t have done it without your trust, enthusiasm, and partnership.

Let’s look back at some of the highlights from this incredible year—and give you a sneak peek into what’s ahead in 2025, including the much-anticipated VIBE event!

A Year of Game-Changing Innovation

At Heartland, innovation is at the core of everything we do. This year, we proudly introduced several new tools and resources to streamline your business and empower your success.

• The Heartland App
  This year, we became the first in the industry to launch a dedicated app, and the feedback has been phenomenal! From placing orders to accessing marketing assets, exploring new products, and catching up on webinars, the app has become a one-stop shop for everything you need to manage your salon efficiently. By giving you access to key tools at your fingertips, the app also allows our experienced reps to focus even more on providing personalized support and strategic advice to help your business thrive.

• Texting Capabilities
  We introduced a more convenient way for you to communicate with us: texting! Whether you have questions, need assistance, or want to place an order, texting has made it easier than ever to stay in touch with our team.

• The Let’s Talk Tanning Podcast
  We also launched Let’s Talk Tanning, our very first podcast and it’s quickly become a go-to resource for salon owners and staff alike. Featuring industry experts, actionable tips, and inspiring stories, this podcast has been all about connecting our community and providing valuable insights to help you succeed. With topics ranging from training programs to expanding into wellness services, the podcast is packed with ideas to grow your business.

Event Highlights from 2024

This year, we brought the industry together through engaging, educational, and energizing events that left a lasting impact.

• MYB (Mind Your Business) What A Trip!
  Heartland's MYB events continued to exceed expectations, bringing together salon owners, staff, and industry professionals for networking, expert panels, and creative team-building exercises. Attendees left inspired and equipped with new tools to enhance their businesses. This year's event featured a 1960s throwback to a time with customer service was on another level. This theme worked seamlessly with the standard Heartland sets for our events and how we treat our customers. Fun, laughter, knowledge, and memories were had by all in attendance. 

• Sunless Training Workshops
  With the growing popularity of sunless services, our in house Norvell University classes focused on mastering the art and science of spray tanning. Attendees learned cutting-edge techniques and strategies to elevate their sunless offerings and provide clients with exceptional results.

• Heartland Educational Conference
  We hosted an event that celebrated the heart of the tanning industry, featuring an incredible lineup of vendors, hands-on product demonstrations, and sessions on how to maximize your salon’s potential. From innovative business strategies to showcasing new products, this expo was a hub of connection and knowledge.

Through every event, one theme remained consistent: community. Our goal was to create inclusive spaces where everyone—from new salon owners to seasoned veterans—felt welcome, valued, and inspired. And based on the amazing testimonials we’ve received, we’re thrilled to say that mission was accomplished!

Looking Ahead: VIBE 2025

If 2024 was amazing, 2025 is going to be next-level. In January, we’ll be hosting our highly anticipated VIBE (Valuable Industry Business Experience) event at Harrah’s Casino, and trust us when we say—it’s an event you don’t want to miss.

Here’s what you can look forward to at VIBE 2025:

• Cutting-Edge Certifications: Gain industry-recognized certifications that will set your business apart.
• Immersive Training: Dive deep into the latest techniques, trends, and tools to elevate your offerings.
• Exciting Exhibits: Experience the biggest names in tanning and wellness showcasing their newest products and services.
• Actionable Classes: Learn how to implement strategies that make an immediate impact on your bottom line.
• Unparalleled Networking: Connect with industry leaders, peers, and vendors to exchange ideas and build lasting relationships.
• Inspiration Everywhere: From the energy of our staff to the incredible insights shared by our speakers, VIBE 2025 promises to be a game-changer for your business.

As always, we’ll ensure the event is filled with personal attention, inclusive opportunities, and topics that resonate with both salon owners and staff.

Thank You for an Incredible 2024

This year has been a testament to what we can achieve together. Your dedication to your businesses and passion for this industry inspire us every day, and we’re honored to be a part of your journey.

As we look ahead to 2025, we’re excited to continue leading the way in innovation and connection. From the next evolution of our app to fresh podcast episodes and unforgettable events like VIBE, we’re committed to helping you grow and succeed.

Here’s to another year of breaking boundaries, building community, and achieving greatness—together.

Happy New Year, from all of us at Heartland!

Ready to kick off 2025 with us? Register for VIBE now and be part of the excitement. We can’t wait to see you there!

Salon Design Trends for the New Year 18 Dec 2024, 3:58 pm

As we enter the new year, it’s the perfect time to rethink and refresh your salon’s design. A well-designed space attracts customers and enhances their experience, encouraging repeat visits. Here are the top salon design trends to inspire your updates this year:

1. Embrace Wellness Aesthetics

The wellness trend is taking the salon industry by storm. Create a calming, spa-like environment with:

• Earthy Tones: Incorporate shades of sage green, warm beige, and terracotta to evoke relaxation.
• Natural Elements: Use materials like bamboo, reclaimed wood, or stone for furnishings and decor.
• Lighting: Install dimmable or soft LED panels to mimic natural sunlight and create a soothing ambiance.

2. Optimize Space for Multifunctionality

With the rise of wellness services like red light therapy and saunas, ensure your layout supports multiple experiences:

• Zoned Areas: Dedicate specific zones for UV tanning, sunless tanning, wellness treatments, and retail.
• Privacy: Use dividers, curtains, or frosted glass for treatment areas to enhance client comfort.
• Compact Equipment: Invest in sleek, space-saving beds or booths to maximize floor space.

3. Retail Displays That Sell

A well-designed retail area can significantly boost sales:

• Minimalist Shelving: Use floating shelves or modular racks for a clean, organized look.
• Lighting Focus: Highlight products with adjustable spotlights to draw attention.
• Seasonal Rotations: Keep displays fresh with seasonal themes, like holiday gift sets or spring wellness kits.

4. Tech-Savvy Integration

Modernize your salon with smart technology that enhances customer experience:

• Self-Check-In Kiosks: Speed up the process for regular clients.
• Interactive Displays: Use touch screens to educate customers on services and products.
• Energy Efficiency: Upgrade to energy-efficient beds and lighting to save on utilities and show environmental consciousness.

5. Instagram-Worthy Decor

Create photo opportunities to encourage social media sharing:

• Accent Walls: Add a branded neon sign, a living plant wall, or bold wallpaper as a backdrop for selfies.
• Unique Furniture: Statement chairs or quirky decor can make your space memorable and shareable.
• Custom Branding: Incorporate your logo and colors into design elements like rugs, mirrors, or murals.

6. Focus on Cleanliness and Hygiene

Post-pandemic clients prioritize hygiene more than ever:

• Contactless Amenities: Automatic doors, touchless hand sanitizers, and cashless payment options.
• Streamlined Layouts: Avoid cluttered spaces to make cleaning easier and enhance visual appeal.
• Visible Sanitization Stations: Reassure clients with prominent cleaning supplies and staff actively tidying up.

7. Incorporate Wellness Marketing

Use your design to communicate your wellness focus:

• Educational Signage: Place informative plaques or digital screens explaining the benefits of red light therapy, saunas, or other services.
• Wellness Corner: Create a cozy nook with wellness products like teas, aromatherapy kits, or skincare essentials.

8. Accessibility and Inclusivity

Cater to all clients by ensuring your salon is welcoming:

• Accessible Layout: Wide doorways, ramps, and spacious treatment rooms for mobility devices.
• Inclusive Decor: Neutral tones and designs that appeal to diverse demographics.

9. Sustainable Choices

Go green to attract eco-conscious clients:

• Recycled Materials: Use eco-friendly flooring, counters, or paint.
• Energy Star Equipment: Upgrade to beds and lighting that use less energy.
• Plant Decor: Add greenery for aesthetics and air purification.

10. Plan for Future Growth

Leave room for expansion:

• Modular Layouts: Furniture and equipment that can be rearranged to accommodate new services.
• Open Space: Keep some areas flexible for events, pop-ups, or new tech installations.

By incorporating these trends, you’ll set your salon apart as a modern, welcoming space that caters to both tanning and wellness clients. A fresh, intentional design will help you attract new customers and keep existing ones coming back.

Festive Cheers and Tans: Elevate Your Salon's Holiday Spirit with Heartfelt Connections! 11 Dec 2024, 5:03 pm

As the festive season knocks on our doors, there's an undeniable magic in the air—a magic we believe should infuse every corner of your tanning salon. At Heartland, we don't just see ourselves as distributors; we're your partners in creating experiences. Let's delve into how you can make this holiday season more than just about tans but a celebration of warmth, joy, and connections.

1. Holiday Packages That Sparkle: Unwrap the Magic of Tanning

Close your eyes and envision the joy on your client's faces as they walk into a salon adorned with the enchantment of the holidays. It's more than just packages; it's about creating an experience that goes beyond a tan. Let's craft promotions that unwrap the magic of the season, leaving a lasting impression on every client. Crafting promotions that go beyond merely offering tanning sessions involves creating experiences that resonate with the festive season. Here are some examples:

1. Enchanted Winter Retreat Package: Description: Step into a winter wonderland with our Enchanted Winter Retreat Package. Each session is not just about achieving that perfect glow; it's a magical journey. Picture this: a cozy, holiday-themed room with soft blankets, soothing winter scents, and a playlist of festive tunes and hot chocolate. Clients get not just a tan but an immersive winter escape.

2. Festive Glow and Go Bundle: Description: Our Festive Glow and Go Bundle isn't just a collection of tanning sessions; it's a curated experience. Along with radiant tans, clients receive a special holiday gift bag filled with winter skincare essentials, a personalized thank-you note, and maybe even a coupon for their next visit. It's about gifting a complete experience that extends beyond the tanning bed.

3. Twinkle All the Way Membership: Description: Introducing our Twinkle All the Way Membership, where every visit feels like unwrapping a gift. Picture a membership card adorned with festive lights. Members not only get exclusive tanning perks but also enjoy surprise holiday treats—perhaps a complimentary winter skincare sample or a special discount on retail products. It's about creating a membership that's synonymous with festive joy.

4. Holiday Glow-Up Party Event: Description: Host a Holiday Glow-Up Party—an event that transforms a routine tanning session into a festive gathering. Think sparkling decorations, holiday-themed refreshments, and maybe even a professional photographer capturing clients' radiant post-tan glows. It's not just about the tan; it's about making every session a memorable celebration.

5. Customizable Winter Radiance Packages: Description: Let your clients craft their winter radiance experience. Our customizable packages allow them to choose not only the type and duration of their tanning sessions but also add personalized touches. Maybe they want a post-tan winter skincare kit or a session in a specially-themed room. It's about tailoring the experience to their unique preferences.

By infusing these elements into your promotions, you're not just selling tanning sessions; you're offering an enchanting experience that captures the spirit of the season.

2. Exclusive Promotions on Winter Favorites: Gifting Glows, Saving Woes

Picture this: a client not just leaving with a tan but with a little box of holiday joy. Delve into exclusive promotions on your best-loved tanning products. 'Tis the season for not just savings but for gifting glows and making every visit a memorable, festive affair.

3. Deck the Halls: Tips for Transforming Your Salon into a Festive Haven

Embrace your inner decorator as we guide you through creating a salon that's not just a place to tan but a winter wonderland. Imagine clients stepping into a festive haven, where the ambiance itself encourages them to embrace the joy of the season.

4. Customer Appreciation Events: Creating Joyful Connections

Beyond transactions, December is about forging connections. Host events that transcend the act of tanning, turning your salon into a space filled with laughter, gratitude, and a shared sense of community. It's about creating moments that linger in your clients' hearts.

5. Share the Joy: Social Media and Beyond

Share your holiday setups on social media.  It's about sharing not just your decorations but the heart behind your salon.

Join the Holiday Glow-Up: Where Tans Meet Tidings of Joy!

Dear Salon Owners, let's make this holiday season a radiant glow-up. From creating festive packages to adorning your salon with the spirit of the holidays, let's turn every visit into a celebration. Here's to a season filled with radiant glows, heartfelt connections, and the pure joy of the holidays!

Warm Wishes and Tanning Tidings,

Heartland Tanning 

Why Heartland Introduced the First Industry App: Leading the Way in Innovation 4 Dec 2024, 5:43 pm

Our commitment to empowering our customers has always driven our decisions at Heartland. Whether it's providing top-tier products, industry-leading education, or personalized support, we’re constantly looking for ways to innovate and improve. That’s why, this year, we decided to be the first in the tanning industry to launch a dedicated app—a move designed to make your experience with us faster, easier, and more efficient than ever.

What You Can Do Through the Heartland App
Our app was created with one goal: to put everything you need to run your business at your fingertips. Here's what you can access and why it benefits you:

• Place Orders: Quickly and seamlessly order the products you need, whenever you need them—no waiting on hold or worrying about office hours.
• Product Information: Browse detailed descriptions, usage tips, and benefits of all our products, so you can make informed decisions.
• New Arrivals: Stay ahead of the curve with instant updates on the latest products and innovations hitting the market.
• Promotions & Closeouts: Never miss a sale or promotion again. Save money by taking advantage of exclusive app-only deals.
• Blog Posts: Access expert advice, tips, and insights designed to help your business thrive.
• Events: Stay informed about upcoming expos, trainings, and webinars, so you never miss an opportunity to grow.
• Account Information: Manage your Heartland account details easily and securely.
• Technical Support: Submit support tickets directly through the app and shop parts, saving time and effort.
• Recent Orders: Need to double-check what you ordered? Access your order history with just a few clicks.
• Podcast Episodes & Webinars: Catch up on episodes of Let’s Talk Tanning and educational webinars directly through the app.
• Marketing Assets: Download valuable materials to help promote your business and drive sales.
• Social Media & Communication: Access our Instagram, Twitter, TikTok, email, and more—all from one centralized hub.

And that's just the beginning. The Heartland app is a one-stop shop for everything you need to keep your salon running smoothly.

Why It Matters
One of the key benefits of the app is the time it saves you—and us. By giving you instant access to vital information and tools, you can handle many day-to-day tasks on your timeline. This frees up our experienced, tenured sales reps to focus on what they do best: helping you grow your business.

Our reps are the heart of Heartland, and with the time the app saves them, they can dedicate more energy to personalized consultations, strategic business advice, and brainstorming creative ways to help you succeed. Instead of spending time on routine inquiries, they can dive deeper into understanding your business’s unique needs and finding solutions that make a real impact.

Leading the Way in Industry Innovation
At Heartland, innovation is part of our DNA. In the past year alone, we’ve introduced multiple game-changing tools to the industry:

• Texting Capabilities: Communicate with us quickly and efficiently through text, saving you time and allowing us to address your needs faster.
• Let’s Talk Tanning Podcast: With its huge success, our podcast has become a trusted resource for salon owners and their teams, featuring expert guests, actionable insights, and the latest industry updates.
• The Heartland App: A revolutionary tool that’s already making life easier for so many of our customers.

But we’re not stopping there. As we continue to grow and improve, we’ll keep adding new content, features, and tools to support your success. We’re committed to staying at the forefront of innovation in the tanning industry.

The Heartland Promise
When you choose Heartland, you’re choosing a partner dedicated to your success. From providing cutting-edge tools like our app to freeing up our sales reps to focus on what really matters, we’re here to help your business grow.

Thank you for trusting us to be your industry partner. Together, we’ll continue to innovate, elevate, and thrive.

Ready to experience the Heartland app for yourself? Download it today and see how it can transform the way you do business!

Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry 13 Nov 2024, 7:27 pm

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are already marking their calendars for next year.

1. Personal Attention & Inclusiveness: You Belong Here

From the moment you arrive at VIBE, you’ll notice a difference. Unlike larger expos where attendees can feel like just another face in the crowd, VIBE takes a personal approach to make everyone feel seen and welcome. Our Heartland team is known for going the extra mile to create a warm, inclusive environment where salon owners, managers, and team members can truly be themselves.

Attendees consistently tell us they feel like family, whether it’s their first year attending or they’ve been coming for years. Our staff is dedicated to ensuring that everyone has what they need, from answering questions to connecting you with other like-minded professionals in the industry. As one attendee shared, “Heartland shows such dedication to our business,” and that dedication is evident in every interaction at VIBE.

2. Intentional, Practical Content: For Both Salon Owners and Staff

At VIBE, we know that every attendee has unique needs, whether they’re a salon owner strategizing for growth or a staff member looking for techniques to improve customer service. That’s why our sessions cover a wide range of topics that resonate with both staff and owners alike. From team-building exercises to business strategies that drive revenue, VIBE offers insights that everyone can bring back to their salons.

“Topics were intentional and focused,” said one attendee. Our content is specifically curated to be relevant, practical, and immediately applicable so that every attendee walks away with something valuable—whether it’s the confidence to add spa services or new product knowledge to share with clients.

3. A Tight-Knit Community of Like-Minded Professionals

One of the most remarkable aspects of VIBE is the sense of community it fosters. Attendees often comment on the energy that flows through the event, creating a sense of unity and shared purpose. As one guest shared, “Felt the energy the entire event, can’t wait for next year.” Another attendee loved the camaraderie, saying, “It’s always a blast when I get to be around people that love the same thing I do.”

This energy isn’t just for owners; VIBE is designed to bring together everyone in the salon industry, including staff, vendors, and trainers. With activities like team-building exercises, interactive workshops, and plenty of time for networking, everyone leaves with new connections, friends, and a renewed passion for the industry.

4. A Focus on Real-World Results: Tools & Techniques You Can Use Immediately

At VIBE, it’s not just about theories and big ideas. We’re all about real-world applications and giving attendees tools they can use right away. Many attendees leave VIBE with immediate action plans and strategies they’re excited to implement back at their salons. For instance, one guest shared, “SOLD $650 in products to my first 4 customers today >>> #1 using Jessica’s 5 Lotion Pull Down and #2 Jerry’s offer $20 off TODAY.” This is the type of tangible impact that VIBE strives for, ensuring that every salon can see real results from their time at the event.

And it’s not just about product sales. Many attendees leave feeling equipped to make significant changes in their businesses, with testimonials like, “This event will save my business,” and “Definitely adding spa services after this event.” VIBE empowers salon owners and staff to think outside the box, bring fresh ideas to the table, and elevate their businesses.

5. Industry Knowledge and a Diverse Vendor Presence

VIBE attracts some of the most knowledgeable experts and top vendors in the industry. With access to cutting-edge products and the chance to connect with leaders in tanning, sunless, and wellness, attendees get a front-row seat to the latest trends and innovations. “So many great vendors in one place,” said an attendee. VIBE makes it easy to find products that fit your unique salon needs, whether you’re focused on UV, sunless, or wellness services.

The vendors at VIBE are hand-selected to ensure they offer value and align with the event's mission of empowering salons. This attention to detail ensures that every vendor interaction feels purposeful, with each exhibitor fully committed to helping attendees find the best solutions for their businesses.

6. A Must-Attend Event for All Business Owners—Year After Year

For those who have attended VIBE before, the impact of the event is clear. “100% coming back EVERY YEAR,” said one dedicated salon owner. “A must-attend event for any business owner,” shared another attendee. Whether it’s your first time or you’re a returning guest, VIBE provides something new and exciting each year, making it an event you’ll want to attend again and again.

And it’s not just for traditional tanning salons. Many of the topics, vendors, and insights are relevant to sunless-only salons as well, as one attendee pointed out: “So much of this pertains to sunless-only salons as well. I’m spreading the word.” VIBE’s inclusive approach and commitment to diverse content ensure there’s something valuable for everyone in the salon industry.

7. Leaving Inspired and Ready for Success

VIBE isn’t just an event; it’s an experience that leaves a lasting impact on everyone who attends. Attendees leave not only with new knowledge and strategies but with a renewed sense of excitement for their businesses. "Loved everything about this conference, worth every penny," and "Team building was awesome" are just a few of the praises we hear from our guests.

VIBE is where inspiration meets action, equipping attendees with the confidence, resources, and community they need to take their salons to the next level. As one attendee put it, “Amazing industry knowledge,” while another summed it up perfectly, saying, “Great job planning these events that keep us involved with one another.”

Ready to Experience VIBE for Yourself?

If you’re looking for an event that goes beyond the ordinary, providing a personal touch, an inclusive atmosphere, and content that truly resonates, then VIBE is the event for you. This isn’t just a conference; it’s a community experience designed to help you and your team grow, connect, and succeed in a competitive industry.

Join us at VIBE to see firsthand what makes this event so unique. Gain valuable insights, meet like-minded professionals, and return to your salon with actionable ideas that will set you apart. Don’t miss out on an event that’s transforming the tanning industry—register now, and get ready to make memories and connections that will last a lifetime.

VIBE is more than just an industry show—it’s where community, innovation, and inspiration come together. We can’t wait to welcome you!