Is Your Brand Phil Proof? 20 Jun 2018, 2:00 pm

Are celebrities and athletes brands?  At the US Open golf tournament, Phil Mickelson completely violated one of the most basic rules of golf….”play the ball as it lies.”  Phil intentionally putted his golf ball while it was still moving, likely due to his frustration with the difficulty of the golf course and his poor play, as well as him being a 6-time runner up at the US Open.

Despite his lack of sportsmanship, fans at the tournament gave him a pass, cheered him the next day, sang Happy Birthday to him, and embraced him as if barely anything had happened.

Brands constantly face challenges to please their loyal fans and supporters.  In current times, when brands make a mistake, or act selfishly or greedily, Social Media pounces and brands go into crisis/PR mode.

Luckily, brands can call on research companies and social media analytic agencies to immediately assess their position, and do “damage control” and right their ship.

In the case of Phil Mickelson, he had built up so much brand equity after being on the PGA Tour for nearly 30 years, he seemingly came away unscathed, at least by golf fans.

Is your brand Phil proof?

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Successful Sensor Presentation at PMRC 19 Feb 2018, 9:11 pm

February 19, 2018

Successful Sensor Presentation at PMRC

Lieberman is pleased with the latest presentation of our newest innovation, Sensor 2.0.  Presented at the PMRC event in Newark, NJ, it was met with pleasant feedback and excitement.

Sensor is a qualitative platform where research is done in a virtual environment via custom created Avatars.  Moderators and respondents participate in virtual rooms and research shows, it generates the more emotion than traditional focus groups.

If you missed it, please contact us today!

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Lieberman, Inc. Utilizes its First Line Optimization Technique 15 Mar 2017, 3:30 pm

FOR IMMEDIATE RELEASE: 3/15/2017

Lieberman finds success collaborating and utilizing FRC’s techniques

Great Neck, NY, March 15, 2017— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, successfully utilized its first Line Optimization Technique (LOT), a tool from its newly acquired company, FRC. The synergy of Lieberman and FRC came to fruition.

“When our client, an automotive parts supplier, came to us looking for a way to modernize its line of products, it was intuitive to utilize the Line Optimization Technique, something we had never done before,” Mitchel Horowitz, Partner at Lieberman. “We, along with the client are thrilled with the results.”

When the client asked to minimize their portfolio, the study uncovered redundancy in the current portfolio, and Lieberman recommended reducing the line in half. Findings also uncovered an opportunity for a portfolio extension to leverage unmet market needs, as well as a 5 target solution highlighting the key market targets.

“After years of product testing packaged goods, an automotive parts supplier was a perfect fit,” says Paul Knable, President of FRC.

Successfully and seamlessly utilizing FRC’s technique epitomizes the goal and synergy of the acquisition of Lieberman with FRC.

About Lieberman: Founded in1981, the Lieberman’s success is client-driven; sustained by a strategy of superior responsiveness to customer needs. Every Lieberman solution is a custom solution, and the firm’s leading edge proprietary tools and seamless integration of quantitative and qualitative methodologies are unique within the marketing research industry. Headquartered in New York, Lieberman is the sole US member of The Research Alliance, a worldwide network of 22 leading market research firms that gives Lieberman global reach. www.liebermanresearch.com.

About FRC: Founded in 1972, FRC is a full-service market research agency that specializes in multiple business services. We are recognized for delivering the highest standards of study execution and providing actionable insights. Our clients include a mix of Fortune 500 corporations and mid-sized companies where we have forged strong working relationships with both research specialists and marketing management.

Media Contact
Marla Mendelsohn
Marketing Manager
516-829-8880
info@liebermanresearch.com

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Lieberman, Inc. Announces Acquisition of FRC Research Firm 3 Nov 2016, 3:33 pm

FOR IMMEDIATE RELEASE: 11/3/2016

Lieberman adds to their already extensive list of innovative techniques and resources.

Great Neck, NY, November 3, 2016— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, announced today the acquisition of FRC Research, a full service market research company specializing in the Consumer Packaged Goods category.

“The acquisition of FRC allows Lieberman to further expand its knowledge-base, capabilities, and client support,” said Steve Chasin, Partner at Lieberman. “We are thrilled to welcome FRC to our portfolio of companies.”

“For over 40 years, FRC has been providing clients with guidance for managing their product offerings through its proprietary research techniques. FRC will benefit from Lieberman’s greater resources including their Qualitative division. We are pleased to be able to offer our clients a greater array of valuable products and services,” says Paul Knable, President of FRC.

About Lieberman: Lieberman is among the largest and fastest-growing independent full service market research companies, and among the highest rated by the multinational clients it serves. Founded in1981, the firm’s success is client-driven; sustained by a strategy of superior responsiveness to customer needs. Every Lieberman solution is a custom solution, and the firm’s leading edge proprietary tools and seamless integration of quantitative and qualitative methodologies are unique within the marketing research industry. Headquartered in New York, Lieberman is the sole US member of The Research Alliance, a worldwide network of 22 leading market research firms that gives Lieberman global reach. www.liebermanresearch.com

About FRC: Founded in 1972, FRC is a full-service market research firm with the highest standards of study execution and a strong orientation toward making actionable marketing recommendations. Clients include a mix of Fortune 500 corporations and mid-size companies, working with both research professionals and marketing management.

Media Contact
Marla Mendelsohn
Marketing Manager
516-829-8880
info@liebermanresearch.com

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