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PRNEWS
For Smart CommunicatorsCelebrating the 2025 PRNEWS Top Women Honorees 14 Apr 2025, 5:43 pm
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
The post Celebrating the 2025 PRNEWS Top Women Honorees appeared first on PRNEWS.
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer 11 Apr 2025, 9:57 pm
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
The post PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer appeared first on PRNEWS.
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas 10 Apr 2025, 10:18 pm
This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
The post PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas appeared first on PRNEWS.
5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews 9 Apr 2025, 7:32 pm
That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.
The post 5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews appeared first on PRNEWS.
Cybersecurity PR: How to Lead in a Crowded Tech Market 8 Apr 2025, 3:51 pm
In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.
The post Cybersecurity PR: How to Lead in a Crowded Tech Market appeared first on PRNEWS.
6 Ways Comms Pros Can Use Generative AI to Personalize Engagement 7 Apr 2025, 6:35 pm
As communications evolves in this new era of "infinite content," here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.
The post 6 Ways Comms Pros Can Use Generative AI to Personalize Engagement appeared first on PRNEWS.
Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug 4 Apr 2025, 4:04 pm
National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.
The post Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug appeared first on PRNEWS.
PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally 4 Apr 2025, 10:55 am
This week's PR Roundup looks at Ford Motor Company's marketing campaign introducing "employee pricing" discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands.
The post PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally appeared first on PRNEWS.
When Making Your Pitch, Here’s What Journalists Value Most 2 Apr 2025, 4:43 pm
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here's how to ensure yours is relevant.
The post When Making Your Pitch, Here’s What Journalists Value Most appeared first on PRNEWS.
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases 1 Apr 2025, 4:58 pm
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
The post Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases appeared first on PRNEWS.