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Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation 9 Apr 2025, 12:42 pm
Nick McNeill, Interactive Director at Brandon, is redefining how heritage brands evolve in the digital era. In this new thought leadership spotlight, Nick unpacks the transformation of Putnam Rolling Ladders—a company with 100 years of craftsmanship—into a future-ready e-commerce powerhouse.
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Brandon Wins Big at Charleston ADDY Awards — Taking Home Gold and Silver for Outstanding Creative Work 4 Apr 2025, 4:02 pm
At Brandon, we don’t just make ads — we craft bold, culture-connected campaigns that get results. And this year, our work caught the attention of the American Advertising Federation once again.
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Effective Media Planning Strategies for Telecom Brands in Competitive Markets 3 Apr 2025, 2:02 pm
Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers of the industry’s increasingly in-demand services to stand out among rivals. This is especially true for less-established companies. For telecom brands of any size, strategic media planning is pivotal to connecting with the right consumer audiences at the right times — and to thriving in highly competitive marketplaces.
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Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising 28 Mar 2025, 12:17 pm
Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers’ needs, preferences and buying habits. By tapping into the right channels and strategies with their retail media advertising, CPG brands can capitalize on this data to spur growth and use ad spends more effectively.
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Associate Creative Director Sunny Manning Named to GDUSA’s 2025 “People to Watch” List 19 Mar 2025, 2:08 pm
Brandon’s own Sunny Manning, Associate Creative Director, has been recognized […]
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Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends 12 Mar 2025, 7:26 pm
The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel management. With artificial intelligence–based market research, CPG brands can expect to improve campaign performance while reducing costly, resource-intensive processes.
The post Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends appeared first on Brandon.
Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods 6 Mar 2025, 5:29 pm
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition products.
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Brandon’s Cary Murphy: Championing Strategy-Driven Creativity 5 Mar 2025, 1:41 pm
In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link between creative teams and target audiences, integrating human insights and data to ensure campaigns resonate authentically.
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Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty 26 Feb 2025, 1:17 pm
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty strategies designed to foster connections that make the company a pet parent’s top choice. According to BIA Advisory, acquiring new customers costs 5 to 10 times more than selling to current customers, who on average will also spend 67% more than new clientele.
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Santee Cooper’s New Campaign, Created Entirely In-House By Brandon, Educates Customers on How to Smartly Save on Their Energy Bill 25 Feb 2025, 12:27 pm
Santee Cooper, South Carolina’s largest power and water utility provider, this month launched a new ad campaign aimed at educating customers on how to smartly shift their energy usage during peak times so that they can better control their bills and maximize savings.
The post Santee Cooper’s New Campaign, Created Entirely In-House By Brandon, Educates Customers on How to Smartly Save on Their Energy Bill appeared first on Brandon.